The State of Local Restaurants - Maryland

THE STATE OF LOCAL RESTAURANTS

Maryland


 

We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.

What we learned about Maryland
Maryland is the 8th highest ranking state for restaurants. For the most part, restaurants in Maryland follow the national trends and averages, with slightly lower weekday sales than we see in other states. Holiday sales also have a larger impact in Maryland than other states with Mother’s & Father’s Day Weekends and a state holiday, Maryland Day, making up the top 5 days for restaurant sales.

Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:

  • Transactions: How many individual payments restaurants process.
  • Ticket Size: How much patrons spend on average per transaction.
  • Daily Sales Revenue: How much revenue restaurants make per day.

THE AVERAGE DAY FOR MARYLAND RESTAURANTS

Restaurants in Maryland rank 15th for the average number of transactions each day. Their average ticket size is the 7th largest. And Maryland is the 10th highest state for average daily revenues. This makes The Old Line State the 8th overall best state for restaurants.

Transactions Ticket Size Sales Revenue
51 $40 $2,069
National Rank: 15 National Rank: 7 National Rank: 10

 

MARYLAND WEEKDAYS COMPARED TO WEEKENDS

Like most states, restaurants in Maryland see more revenue, more transactions, and higher average ticket sizes on the weekend, but Maryland has a significant jump in number of transactions from weekdays to the weekend.

 

MARYLAND’S AVERAGE WEEK

Here we see a day-by-day look at the average daily sales revenue in Maryland compared to the national averages. Maryland mostly follows the national trend, with slightly lower weekdays and slightly bigger weekends than average.

 

 

THE AVERAGE YEAR FOR MARYLAND RESTAURANTS

On a national level, sales revenues only have a subtle variation from month to month. That holds true for Maryland.

 

 

TOP 5 DAYS FOR MARYLAND RESTAURANTS

Here are the top revenue-generating days for restaurants in Maryland. Like many states, Mother’s & Father’s Day and weekends are among the best. Interestingly, March 25th, Maryland Day, cracked the top 5 days in the state. Many states have state holidays, but few make a huge dent in restaurant sales like we see in Maryland.

#1 #2 #3 #4 #5
MAY 14Mother’s Day MAY 13Mother’s Day Weekend JUN 18Father’s Day MAR 25Maryland Day JUN 17Father’s Day Weekend
SUNDAY SATURDAY SUNDAY SATURDAY SATURDAY

 

MARYLAND RESTAURANTS ON PROMINENT DAYS

Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?

Day Rank/365 Daily Sales Change in sales Number of transactions Change in Transaction Volume Avg Ticket Size Change in
Avg Ticket
Super Bowl 259 $1,556 -24.81% 39 -24.71% $40.20 1.69%
Valentines Day 125 $2,459 18.85% 50 -1.96% $48.79 23.42%
St. Patrick’s 56 $2,875 38.97% 73 42.20% $39.33 -0.50%
Cinco De Mayo 46 $3,025 46.23% 75 46.04% $40.30 1.94%
Mother’s Day 1 $4,515 118.24% 70 36.16% $64.50 63.18%
Father’s Day 3 $3,536 70.90% 62 19.98% $57.33 45.02%
July 4th 212 $1,747 -15.57% 41 -21.07% $43.05 8.90%
Day before T-giving 138 $2,300 11.15% 59 14.84% $38.95 -1.45%
Thanksgiving 345 $1,153 -44.29% 21 -58.58% $54.14 36.95%
Christmas Eve 127 $2,418 16.88% 44 -15.11% $55.41 40.17%
Christmas 356 $1,088 -47.41% 20 -60.46% $53.53 35.41%
New Year’s Eve 68 $2,802 35.42% 54 5.17% $51.82 31.09%

 

Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.

About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.

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