The State of Local Restaurants - Iowa

THE STATE OF LOCAL RESTAURANTS

Iowa


 

We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.

What we learned about Iowa
Iowa is the 41st highest state for restaurant revenues in the United States. Restaurants in The Hawkeye State are in line with national averages in terms of daily and monthly seasonality but have lower daily transaction totals and ticket sizes. December weekends are among the highest sales days for restaurants in the state.

Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:

  • Transactions: How many individual payments restaurants process.
  • Ticket Size: How much patrons spend on average per transaction.
  • Daily Sales Revenue: How much revenue restaurants make per day.

THE AVERAGE DAY FOR IOWA RESTAURANTS

Restaurants in Iowa rank 31st for the average number of transactions each day. The average ticket size ranks #46 nationally. And Iowa is the 42nd-ranked state for average daily revenues. This makes The Hawkeye State the 41st overall state for restaurants and one of the most affordable states to #eatlocal.

Transactions Ticket Size Sales Revenue
38 $26 $1,002
National Rank: 31 National Rank: 46 National Rank: 42

 

IOWA WEEKDAYS COMPARED TO WEEKENDS

Like most states, restaurants in Iowa see more revenue, more transactions, and higher average ticket sizes on the weekend.

 

IOWA’S AVERAGE WEEK

Here we see a day-by-day look at the average daily sales revenue in Iowa compared to the national averages. Iowa perfectly follows the national trend, except on Sunday, where sales lag just a little below average.

 

 

THE AVERAGE YEAR FOR IOWA RESTAURANTS

On a national level, sales revenues only have a subtle variation from month to month. That holds true for Iowa.

 

 

TOP 5 DAYS FOR IOWA RESTAURANTS

Unlike most states, where Mother’s Day, Cinco de Mayo, and St. Patrick’s Day typically top the list, restaurants in Iowa do better on non-holidays and particularly well in the weekends leading up to Christmas.

#1 #2 #3 #4 #5
APR 29 FEB 25 DEC 16 DEC 22 DEC 9
SATURDAY SATURDAY SATURDAY FRIDAY SATURDAY

 

IOWA RESTAURANTS ON PROMINENT DAYS

Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?

Day Rank/365 Daily Sales Change in sales Number of transactions Change in Transaction Volume Avg Ticket Size Change in
Avg Ticket
Super Bowl 314 $707 -29.39% 26 -32.14% $27.10 5.01%
Valentines Day 109 $1,100 9.81% 43 12.07% $25.53 -1.11%
St. Patrick’s 85 $1,332 32.94% 49 27.70% $27.12 5.06%
Cinco De Mayo 56 $1,387 38.44% 52 34.60% $26.79 3.80%
Mother’s Day 46 $1,404 40.08% 42 8.70% $33.57 30.06%
Father’s Day 74 $1,354 35.16% 42 8.05% $32.59 26.25%
July 4th 349 $615 -38.62% 23 -40.02% $26.66 3.29%
Day before T-giving 104 $1,208 20.57% 43 13.02% $27.79 7.67%
Thanksgiving 364 $105 -89.51% 4 -90.27% $28.07 8.75%
Christmas Eve 361 $451 -54.99% 13 -65.95% $34.44 33.41%
Christmas 365 $71 -92.88% 2 -94.69% $34.90 35.20%
New Year’s Eve 224 $867 -13.43% 26 -33.12% $33.72 30.64%

 

Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.

About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.

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