The State of Local Restaurants 2020
WEST VIRGINIA
We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including West Virginia. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.
What we learned about local restaurant sales in West Virginia
West Virginia is the 46th-ranked state for average daily restaurant revenue in the country, generating 31% less in daily revenue than the national average on a given day.
Do you own a restaurant in West Virginia?
How much do restaurants in West Virginia make on an average day?
On a typical day, the average restaurant in West Virginia brought in $935 in revenue. The average restaurant also processed about 46 daily transactions at an average of $20.20 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $935 | 46 | $20.20 |
| National Rank: 46 | National Rank: 27 | National Rank: 50 |
What days of the week are busiest for West Virginia restaurants?
Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for West Virginia.
Fridays were especially huge, with 19% of all restaurant revenue in West Virginia coming in on that day alone. On the other hand, Mondays were the slowest day of the week for West Virginia restaurants, with only 10% of revenue generated that day.
West Virginia restaurants processed an average of 56 daily transactions on Fridays, more than any other day of the week.
West Virginians also spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $26.07 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $9.51 less than on Saturdays.
What time of year do West Virginia restaurants make the most money?
West Virginians enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in West Virginia? Let's take a look.
Summer was huge for restaurants in the Mountain State. August was the top month of the year, and 9 of the top 10 weeks of the year were in the months of June, July, and August.
While August may have been the top month of the year, Father's Day was responsible for the single-biggest week of the year for West Virginia restaurants: June 10th through the 16th.
Top 5 days for West Virginia restaurants
Mother's Day was responsible for the single-biggest day of the year for local restaurants in West Virginia. Memorial Day was also big for restaurants in West Virginia, accounting for the second biggest day of the year.
| #1 | #2 | #3 | #4 | #5 |
5/10/19 Mother's Day Weekend |
5/24/19 Memorial Day Weekend |
8/23/19 |
6/14/19 Father's Day Weekend |
7/19/19 |
| Friday | Friday | Friday | Friday | Friday |
West Virginia restaurants on prominent days
Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 362 | -56% | 56% | $649 | -31% | 30 | -35% | $21.59 | 7% |
| Super Bowl Sunday | 279 | -18% | 70% | $948 | 1% | 39 | -15% | $24.17 | 20% |
| Valentine's Day | 74 | 26% | 89% | $1,147 | 23% | 53 | 14% | $21.66 | 7% |
| St. Patrick's Day | 239 | -12% | 70% | $1,024 | 10% | 42 | -9% | $24.20 | 20% |
| Friday before Easter | 17 | 46% | 96% | $1,233 | 32% | 55 | 19% | $22.36 | 11% |
| Saturday before Easter | 81 | 24% | 88% | $1,145 | 22% | 44 | -6% | $26.25 | 30% |
| Easter Sunday | 357 | -44% | 48% | $964 | 3% | 31 | -34% | $31.32 | 55% |
| Cinco de Mayo | 181 | -4% | 73% | $1,065 | 14% | 42 | -9% | $25.13 | 24% |
| Friday before Mother's Day | 1 | 60% | 96% | $1,356 | 45% | 56 | 22% | $24.04 | 19% |
| Saturday before Mother's Day | 24 | 42% | 88% | $1,318 | 41% | 46 | -1% | $28.63 | 42% |
| Mother's Day | 75 | 25% | 73% | $1,394 | 49% | 43 | -7% | $32.42 | 61% |
| Friday before Memorial Day | 2 | 54% | 99% | $1,263 | 35% | 56 | 21% | $22.47 | 11% |
| Saturday before Memorial Day | 50 | 33% | 92% | $1,184 | 27% | 43 | -7% | $27.46 | 36% |
| Memorial Day | 355 | -39% | 60% | $835 | -11% | 38 | -18% | $22.04 | 9% |
| Friday before Father's Day | 4 | 52% | 99% | $1,257 | 34% | 55 | 19% | $22.81 | 13% |
| Saturday before Father's Day | 46 | 35% | 93% | $1,188 | 27% | 44 | -6% | $27.28 | 35% |
| Father's Day | 107 | 12% | 75% | $1,222 | 31% | 43 | -6% | $28.18 | 40% |
| 4th of July | 349 | -36% | 60% | $867 | -7% | 35 | -24% | $24.59 | 22% |
| Friday before Labor Day | 15 | 47% | 97% | $1,238 | 32% | 58 | 26% | $21.29 | 5% |
| Saturday before Labor Day | 26 | 41% | 89% | $1,294 | 38% | 49 | 5% | $26.61 | 32% |
| Labor Day | 319 | -28% | 64% | $920 | -2% | 40 | -14% | $23.08 | 14% |
| Halloween | 176 | -4% | 91% | $862 | -8% | 46 | 0% | $18.56 | -8% |
| Thanksgiving Eve | 136 | 5% | 89% | $955 | 2% | 47 | 1% | $20.46 | 1% |
| Thanksgiving | 364 | -68% | 28% | $929 | -1% | 39 | -16% | $23.84 | 18% |
| Christmas Eve | 363 | -60% | 53% | $612 | -35% | 30 | -34% | $20.09 | -1% |
| Christmas Day | 365 | -85% | 17% | $700 | -25% | 36 | -21% | $19.19 | -5% |
| New Year's Eve | 182 | -4% | 79% | $993 | 6% | 42 | -10% | $23.87 | 18% |
Methodology
Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.