The State of Local Restaurants 2020
VERMONT
We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Vermont. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.
What we learned about local restaurant sales in Vermont
Vermont is the 1st-ranked state for average daily restaurant revenue in the country, generating 42% more in daily revenue than the national average on a given day.
Do you own a restaurant in Vermont?
How much do restaurants in Vermont make on an average day?
On a typical day, the average restaurant in Vermont brought in $1,916 in revenue. The average restaurant also processed about 61 daily transactions at an average of $31.17 per ticket.
Sales Revenue | Transactions | Ticket Size |
$1,916 | 61 | $31.17 |
National Rank: 1 | National Rank: 2 | National Rank: 8 |
What days of the week are busiest for Vermont restaurants?
Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Vermont.
Saturdays were especially huge, with 21% of all restaurant revenue in Vermont coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Vermont restaurants, with only 9% of revenue generated that day.
Vermont restaurants processed an average of 81 daily transactions on Saturdays, more than any other day of the week.
Vermonters spend more per transaction on weekends, with Sundays boasting the largest average ticket of the week at $33.43 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $4.12 less than on Sundays.
What time of year do Vermont restaurants make the most money?
Vermonters enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Vermont? Let's take a look.
The summer months appear to really move the needle for local restaurants in the Green Mountain State. August was the biggest month of the year overall, with July a close second.
7 of the top 10 weeks of the year also fell during the months of July and August, including the single-biggest week of the year for Vermont restaurants: July 15th through the 21st.
Top 5 days for Vermont restaurants
Fall was responsible for 4 of the top 5 biggest days of the year, including the #1 day for Vermont restaurants: Saturday, October 12th.
#1 | #2 | #3 | #4 | #5 |
10/12/19 |
9/28/19 |
10/5/19 |
5/18/19 |
9/21/19 |
Saturday | Saturday | Saturday | Saturday | Saturday |
Vermont restaurants on prominent days
Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.
Day rank based on total sales | How much did restaurants that were open make? | ||||||||
Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
New Year's Day | 310 | -40% | 51% | $1,881 | -2% | 48 | -22% | $39.22 | 26% |
Super Bowl Sunday | 236 | -18% | 55% | $2,386 | 25% | 61 | -1% | $39.21 | 26% |
Valentine's Day | 225 | -16% | 73% | $1,840 | -4% | 53 | -15% | $35.02 | 12% |
St. Patrick's Day | 150 | 3% | 63% | $2,628 | 37% | 78 | 28% | $33.49 | 7% |
Friday before Easter | 52 | 53% | 98% | $2,489 | 30% | 80 | 30% | $31.14 | 0% |
Saturday before Easter | 50 | 53% | 96% | $2,542 | 33% | 80 | 29% | $31.98 | 3% |
Easter Sunday | 197 | -9% | 65% | $2,249 | 17% | 65 | 7% | $34.35 | 10% |
Cinco de Mayo | 99 | 22% | 78% | $2,492 | 30% | 81 | 32% | $30.63 | -2% |
Friday before Mother's Day | 61 | 48% | 98% | $2,417 | 26% | 77 | 26% | $31.30 | 0% |
Saturday before Mother's Day | 13 | 71% | 96% | $2,834 | 48% | 87 | 42% | $32.55 | 4% |
Mother's Day | 36 | 58% | 80% | $3,137 | 64% | 83 | 36% | $37.62 | 21% |
Friday before Memorial Day | 44 | 56% | 100% | $2,495 | 30% | 84 | 37% | $29.58 | -5% |
Saturday before Memorial Day | 10 | 73% | 96% | $2,881 | 50% | 82 | 34% | $34.93 | 12% |
Memorial Day | 157 | 1% | 76% | $2,116 | 11% | 67 | 9% | $31.47 | 1% |
Friday before Father's Day | 17 | 66% | 100% | $2,656 | 39% | 83 | 34% | $32.15 | 3% |
Saturday before Father's Day | 41 | 57% | 94% | $2,660 | 39% | 78 | 27% | $34.18 | 10% |
Father's Day | 31 | 59% | 80% | $3,164 | 65% | 83 | 35% | $38.10 | 22% |
4th of July | 137 | 7% | 73% | $2,352 | 23% | 74 | 20% | $31.79 | 2% |
Friday before Labor Day | 47 | 54% | 96% | $2,562 | 34% | 85 | 39% | $30.03 | -4% |
Saturday before Labor Day | 11 | 73% | 94% | $2,930 | 53% | 88 | 43% | $33.28 | 7% |
Labor Day | 181 | -5% | 69% | $2,208 | 15% | 70 | 13% | $31.73 | 2% |
Halloween | 221 | -16% | 88% | $1,526 | -20% | 55 | -11% | $27.92 | -10% |
Thanksgiving Eve | 113 | 17% | 90% | $2,078 | 8% | 64 | 4% | $32.50 | 4% |
Thanksgiving | 364 | -72% | 35% | $1,285 | -33% | 44 | -28% | $29.21 | -6% |
Christmas Eve | 313 | -42% | 51% | $1,812 | -5% | 51 | -17% | $35.29 | 13% |
Christmas Day | 365 | -85% | 18% | $1,348 | -30% | 37 | -40% | $36.32 | 17% |
New Year's Eve | 132 | 9% | 71% | $2,461 | 28% | 63 | 2% | $39.35 | 26% |
Methodology
Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.