Graphic of Vermont

The State of Local Restaurants 2020

VERMONT


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Vermont. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Vermont

Vermont is the 1st-ranked state for average daily restaurant revenue in the country, generating 42% more in daily revenue than the national average on a given day.

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How much do restaurants in Vermont make on an average day?

On a typical day, the average restaurant in Vermont brought in $1,916 in revenue. The average restaurant also processed about 61 daily transactions at an average of $31.17 per ticket.

Sales Revenue Transactions Ticket Size
$1,916 61 $31.17
National Rank: 1 National Rank: 2 National Rank: 8

 

What days of the week are busiest for Vermont restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Vermont.

 

Saturdays were especially huge, with 21% of all restaurant revenue in Vermont coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Vermont restaurants, with only 9% of revenue generated that day.

 

 

Vermont restaurants processed an average of 81 daily transactions on Saturdays, more than any other day of the week.

 

 

Vermonters spend more per transaction on weekends, with Sundays boasting the largest average ticket of the week at $33.43 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $4.12 less than on Sundays.

 

What time of year do Vermont restaurants make the most money?

Vermonters enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Vermont? Let's take a look.

The summer months appear to really move the needle for local restaurants in the Green Mountain State. August was the biggest month of the year overall, with July a close second.

7 of the top 10 weeks of the year also fell during the months of July and August, including the single-biggest week of the year for Vermont restaurants: July 15th through the 21st.

 

Top 5 days for Vermont restaurants

Fall was responsible for 4 of the top 5 biggest days of the year, including the #1 day for Vermont restaurants: Saturday, October 12th.

#1 #2 #3 #4 #5

10/12/19

9/28/19

10/5/19

5/18/19

9/21/19

Saturday Saturday Saturday Saturday Saturday

 

Vermont restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 310 -40% 51% $1,881 -2% 48 -22% $39.22 26%
Super Bowl Sunday 236 -18% 55% $2,386 25% 61 -1% $39.21 26%
Valentine's Day 225 -16% 73% $1,840 -4% 53 -15% $35.02 12%
St. Patrick's Day 150 3% 63% $2,628 37% 78 28% $33.49 7%
Friday before Easter 52 53% 98% $2,489 30% 80 30% $31.14 0%
Saturday before Easter 50 53% 96% $2,542 33% 80 29% $31.98 3%
Easter Sunday 197 -9% 65% $2,249 17% 65 7% $34.35 10%
Cinco de Mayo 99 22% 78% $2,492 30% 81 32% $30.63 -2%
Friday before Mother's Day 61 48% 98% $2,417 26% 77 26% $31.30 0%
Saturday before Mother's Day 13 71% 96% $2,834 48% 87 42% $32.55 4%
Mother's Day 36 58% 80% $3,137 64% 83 36% $37.62 21%
Friday before Memorial Day 44 56% 100% $2,495 30% 84 37% $29.58 -5%
Saturday before Memorial Day 10 73% 96% $2,881 50% 82 34% $34.93 12%
Memorial Day 157 1% 76% $2,116 11% 67 9% $31.47 1%
Friday before Father's Day 17 66% 100% $2,656 39% 83 34% $32.15 3%
Saturday before Father's Day 41 57% 94% $2,660 39% 78 27% $34.18 10%
Father's Day 31 59% 80% $3,164 65% 83 35% $38.10 22%
4th of July 137 7% 73% $2,352 23% 74 20% $31.79 2%
Friday before Labor Day 47 54% 96% $2,562 34% 85 39% $30.03 -4%
Saturday before Labor Day 11 73% 94% $2,930 53% 88 43% $33.28 7%
Labor Day 181 -5% 69% $2,208 15% 70 13% $31.73 2%
Halloween 221 -16% 88% $1,526 -20% 55 -11% $27.92 -10%
Thanksgiving Eve 113 17% 90% $2,078 8% 64 4% $32.50 4%
Thanksgiving 364 -72% 35% $1,285 -33% 44 -28% $29.21 -6%
Christmas Eve 313 -42% 51% $1,812 -5% 51 -17% $35.29 13%
Christmas Day 365 -85% 18% $1,348 -30% 37 -40% $36.32 17%
New Year's Eve 132 9% 71% $2,461 28% 63 2% $39.35 26%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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