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Graphic of Oklahoma

The State of Local Restaurants 2020

OKLAHOMA


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Oklahoma. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Oklahoma

Oklahoma is the 48th-ranked state for average daily restaurant revenue in the country, generating 34% less in daily revenue than the national average on a given day.

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How much do restaurants in Oklahoma make on an average day?

On a typical day, the average restaurant in Oklahoma brought in $892 in revenue. The average restaurant also processed about 36 daily transactions at an average of $24.91 per ticket.

Sales Revenue Transactions Ticket Size
$892 36 $24.91
National Rank: 48 National Rank: 45 National Rank: 38

 

What days of the week are busiest for Oklahoma restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Oklahoma.

 

Fridays were especially huge, with 20% of all restaurant revenue in Oklahoma coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Oklahoma restaurants, with only 10% of revenue generated that day.

 

 

Oklahoma restaurants processed an average of 43 daily transactions on Fridays, more than any other day of the week.

 

 

Oklahomans spend more per transaction on weekends, with Sundays boasting the largest average ticket of the week at $30.21 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $7.99 less than on Sundays.

 

What time of year do Oklahoma restaurants make the most money?

Oklahomans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Oklahoma? Let's take a look.

Summer was huge for restaurants in the Sooner State. August was the top month of the year, and 7 of the top 10 weeks of the year were in the months of June, July, and August.

While August may have been the biggest month of the year overall, Mother's Day was responsible for the single-biggest week of the year for Oklahoma restaurants: May 6th through the 12th.

 

Top 5 days for Oklahoma restaurants

Mother's Day weekend was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. Summer was also big from a single-day perspective for restaurants in Oklahoma, accounting for the third biggest day of the year overall.

#1 #2 #3 #4 #5

5/11/19

Mother's Day Weekend

5/10/19

Mother's Day Weekend

8/2/19

4/19/19

Easter Weekend

3/29/19

Saturday Friday Friday Friday Friday

 

Oklahoma restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -53% 39% $886 -1% 30 -16% $29.44 18%
Super Bowl Sunday 313 -27% 56% $958 7% 34 -4% $27.87 12%
Valentine's Day 28 41% 87% $1,180 32% 42 18% $27.94 12%
St. Patrick's Day 163 -1% 58% $1,246 40% 40 11% $31.39 26%
Friday before Easter 4 52% 96% $1,143 28% 45 25% $25.55 3%
Saturday before Easter 43 37% 87% $1,143 28% 38 7% $29.95 20%
Easter Sunday 306 -25% 51% $1,055 18% 30 -15% $34.80 40%
Cinco de Mayo 113 10% 61% $1,311 47% 45 25% $29.28 18%
Friday before Mother's Day 2 56% 98% $1,158 30% 44 24% $26.17 5%
Saturday before Mother's Day 1 58% 87% $1,318 48% 42 18% $31.26 26%
Mother's Day 22 43% 63% $1,660 86% 45 26% $36.75 48%
Friday before Memorial Day 37 40% 96% $1,059 19% 41 14% $25.87 4%
Saturday before Memorial Day 82 24% 85% $1,060 19% 36 -1% $29.75 19%
Memorial Day 355 -41% 44% $971 9% 35 -3% $28.08 13%
Friday before Father's Day 7 50% 99% $1,099 23% 43 20% $25.56 3%
Saturday before Father's Day 54 34% 89% $1,089 22% 38 7% $28.53 15%
Father's Day 73 29% 63% $1,484 66% 42 18% $35.14 41%
4th of July 360 -48% 46% $830 -7% 29 -18% $28.21 13%
Friday before Labor Day 18 45% 95% $1,110 24% 45 25% $24.80 0%
Saturday before Labor Day 66 31% 85% $1,115 25% 39 9% $28.65 15%
Labor Day 349 -37% 46% $1,000 12% 37 4% $26.96 8%
Halloween 224 -10% 86% $759 -15% 33 -7% $22.83 -8%
Thanksgiving Eve 119 9% 81% $973 9% 36 -1% $27.38 10%
Thanksgiving 364 -68% 22% $1,079 21% 25 -29% $42.70 71%
Christmas Eve 362 -51% 51% $698 -22% 23 -37% $30.70 23%
Christmas Day 365 -81% 12% $1,185 33% 21 -43% $57.75 132%
New Year's Eve 223 -10% 69% $949 6% 33 -7% $28.57 15%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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