Graphic of New Mexico

The State of Local Restaurants 2020

NEW MEXICO


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including New Mexico. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in New Mexico

New Mexico is the 24th-ranked state for average daily restaurant revenue in the country, generating 5% less in daily revenue than the national average on a given day.

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How much do restaurants in New Mexico make on an average day?

On a typical day, the average restaurant in New Mexico brought in $1,276 in revenue. The average restaurant also processed about 51 daily transactions at an average of $25.15 per ticket.

Sales Revenue Transactions Ticket Size
$1,276 51 $25.15
National Rank: 24 National Rank: 15 National Rank: 37

 

What days of the week are busiest for New Mexico restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for New Mexico.

 

Saturdays were especially huge, with 19% of all restaurant revenue in New Mexico coming in on that day alone. On the other hand, Mondays were the slowest day of the week for New Mexico restaurants, with only 10% of revenue generated that day.

 

 

New Mexico restaurants processed an average of 59 daily transactions on Saturdays, more than any other day of the week.

 

 

New Mexicans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $28.24 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $5.34 less than on Saturdays.

 

What time of year do New Mexico restaurants make the most money?

New Mexicans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in New Mexico? Let's take a look.

Summer was huge for restaurants in the Land of Enchantment. August was the top month of the year, and 6 of the top 10 weeks of the year were in the months of June, July, and August.

While August may have been the biggest month of the year overall, fall was responsible for the single-biggest week of the year for New Mexico restaurants: October 7th through the 13th.

 

Top 5 days for New Mexico restaurants

Mother's Day was responsible for the single-biggest day of the year for local restaurants in New Mexico. Fall was also big for restaurants in New Mexico, accounting for two top days as well.

#1 #2 #3 #4 #5

5/11/19

Mother's Day Weekend

10/11/19

10/5/19

8/17/19

8/2/19

Saturday Friday Saturday Saturday Friday

 

New Mexico restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -51% 47% $1,140 -11% 42 -17% $27.15 8%
Super Bowl Sunday 339 -33% 61% $1,181 -7% 47 -8% $25.34 1%
Valentine's Day 81 27% 89% $1,542 21% 55 9% $27.90 11%
St. Patrick's Day 184 -4% 66% $1,559 22% 59 16% $26.57 6%
Friday before Easter 67 32% 88% $1,628 28% 62 22% $26.30 5%
Saturday before Easter 80 27% 85% $1,621 27% 58 14% $28.07 12%
Easter Sunday 340 -34% 54% $1,330 4% 47 -8% $28.50 13%
Cinco de Mayo 211 -7% 69% $1,463 15% 54 7% $26.99 7%
Friday before Mother's Day 25 41% 95% $1,603 26% 61 19% $26.46 5%
Saturday before Mother's Day 1 56% 91% $1,847 45% 60 17% $31.00 23%
Mother's Day 84 25% 70% $1,925 51% 57 12% $34.02 35%
Friday before Memorial Day 7 47% 98% $1,630 28% 59 15% $27.86 11%
Saturday before Memorial Day 21 43% 91% $1,703 34% 58 14% $29.56 18%
Memorial Day 318 -29% 63% $1,231 -4% 45 -11% $27.19 8%
Friday before Father's Day 60 34% 98% $1,481 16% 56 10% $26.61 6%
Saturday before Father's Day 19 44% 92% $1,680 32% 56 11% $29.82 19%
Father's Day 110 8% 72% $1,636 28% 52 3% $31.43 25%
4th of July 330 -31% 64% $1,173 -8% 44 -14% $26.71 6%
Friday before Labor Day 16 44% 97% $1,617 27% 61 21% $26.34 5%
Saturday before Labor Day 23 42% 91% $1,693 33% 59 17% $28.56 14%
Labor Day 319 -29% 58% $1,329 4% 50 -2% $26.77 6%
Halloween 256 -14% 88% $1,056 -17% 46 -10% $23.21 -8%
Thanksgiving Eve 111 8% 87% $1,347 6% 50 -2% $26.99 7%
Thanksgiving 365 -64% 28% $1,377 8% 33 -34% $41.25 64%
Christmas Eve 321 -30% 58% $1,320 3% 41 -18% $31.87 27%
Christmas Day 364 -61% 15% $2,779 118% 72 42% $38.57 53%
New Year's Eve 98 14% 69% $1,786 40% 57 13% $31.13 24%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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