The State of Local Restaurants 2020
NEW JERSEY
We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including New Jersey. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.
What we learned about local restaurant sales in New Jersey
New Jersey is the 21st-ranked state for average daily restaurant revenue in the country, generating right around the national average in daily revenue.
Do you own a restaurant in New Jersey?
How much do restaurants in New Jersey make on an average day?
On a typical day, the average restaurant in New Jersey brought in $1,316 in revenue. The average restaurant also processed about 38 daily transactions at an average of $34.44 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,316 | 38 | $34.44 |
| National Rank: 21 | National Rank: 42 | National Rank: 2 |
What days of the week are busiest for New Jersey restaurants?
Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for New Jersey.
Saturdays were especially huge, with 21% of all restaurant revenue in New Jersey coming in on that day alone. On the other hand, Mondays were the slowest day of the week for New Jersey restaurants, with only 9% of revenue generated that day.
New Jersey restaurants processed an average of 48 daily transactions on Fridays, more than any other day of the week.
New Jerseyans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $41.51 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $12.73 less than on Saturdays.
What time of year do New Jersey restaurants make the most money?
New Jerseyans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in New Jersey? Let's take a look.
Summer was huge for restaurants in the Garden State. August was the top month of the year, and 9 of the top 10 weeks of the year were in the months of June, July, and August.
While August may have been the biggest month of the year overall, Mother's Day was responsible for the single-biggest week of the year for New Jersey restaurants: May 6th through the 12th.
Top 5 days for New Jersey restaurants
Mother's Day was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. Father's Day was also big from a single-day perspective for restaurants in New Jersey, accounting for two top days as well.
| #1 | #2 | #3 | #4 | #5 |
5/12/19 Mother's Day |
5/11/19 Mother's Day Weekend |
6/15/19 Father's Day Weekend |
5/18/19 |
6/16/19 Father's Day |
| Sunday | Saturday | Saturday | Saturday | Sunday |
New Jersey restaurants on prominent days
Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 311 | -38% | 54% | $1,306 | -1% | 32 | -15% | $40.39 | 17% |
| Super Bowl Sunday | 157 | 2% | 77% | $1,499 | 14% | 38 | 1% | $38.96 | 13% |
| Valentine's Day | 82 | 32% | 89% | $1,684 | 28% | 44 | 16% | $37.96 | 10% |
| St. Patrick's Day | 123 | 15% | 83% | $1,579 | 20% | 40 | 5% | $39.53 | 15% |
| Friday before Easter | 46 | 48% | 95% | $1,762 | 34% | 50 | 30% | $35.40 | 3% |
| Saturday before Easter | 61 | 42% | 94% | $1,707 | 30% | 43 | 12% | $40.06 | 16% |
| Easter Sunday | 163 | 1% | 57% | $2,012 | 53% | 33 | -13% | $60.16 | 75% |
| Cinco de Mayo | 110 | 22% | 87% | $1,587 | 21% | 37 | -3% | $42.60 | 24% |
| Friday before Mother's Day | 42 | 48% | 99% | $1,706 | 30% | 49 | 27% | $35.06 | 2% |
| Saturday before Mother's Day | 2 | 80% | 96% | $2,126 | 62% | 48 | 24% | $44.71 | 30% |
| Mother's Day | 1 | 111% | 88% | $2,715 | 106% | 44 | 16% | $61.19 | 78% |
| Friday before Memorial Day | 36 | 51% | 99% | $1,731 | 32% | 49 | 29% | $35.13 | 2% |
| Saturday before Memorial Day | 45 | 48% | 96% | $1,754 | 33% | 44 | 16% | $39.57 | 15% |
| Memorial Day | 243 | -22% | 64% | $1,382 | 5% | 40 | 4% | $34.90 | 1% |
| Friday before Father's Day | 16 | 59% | 100% | $1,807 | 37% | 51 | 34% | $35.20 | 2% |
| Saturday before Father's Day | 3 | 72% | 98% | $1,999 | 52% | 46 | 22% | $43.07 | 25% |
| Father's Day | 5 | 64% | 88% | $2,100 | 60% | 43 | 13% | $48.87 | 42% |
| 4th of July | 265 | -27% | 55% | $1,494 | 14% | 40 | 4% | $37.56 | 9% |
| Friday before Labor Day | 41 | 49% | 94% | $1,797 | 37% | 49 | 28% | $36.88 | 7% |
| Saturday before Labor Day | 52 | 46% | 90% | $1,829 | 39% | 44 | 15% | $41.46 | 20% |
| Labor Day | 208 | -14% | 61% | $1,601 | 22% | 43 | 12% | $37.47 | 9% |
| Halloween | 210 | -15% | 78% | $1,233 | -6% | 40 | 5% | $30.62 | -11% |
| Thanksgiving Eve | 107 | 23% | 84% | $1,660 | 26% | 47 | 24% | $35.09 | 2% |
| Thanksgiving | 363 | -55% | 29% | $1,772 | 35% | 30 | -22% | $59.63 | 73% |
| Christmas Eve | 175 | -2% | 58% | $1,895 | 44% | 34 | -11% | $55.88 | 62% |
| Christmas Day | 365 | -65% | 24% | $1,638 | 25% | 32 | -18% | $51.98 | 51% |
| New Year's Eve | 126 | 15% | 66% | $1,971 | 50% | 40 | 4% | $49.76 | 45% |
Methodology
Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.