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Graphic of New Jersey

The State of Local Restaurants 2020

NEW JERSEY


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including New Jersey. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in New Jersey

New Jersey is the 21st-ranked state for average daily restaurant revenue in the country, generating right around the national average in daily revenue.

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How much do restaurants in New Jersey make on an average day?

On a typical day, the average restaurant in New Jersey brought in $1,316 in revenue. The average restaurant also processed about 38 daily transactions at an average of $34.44 per ticket.

Sales Revenue Transactions Ticket Size
$1,316 38 $34.44
National Rank: 21 National Rank: 42 National Rank: 2

 

What days of the week are busiest for New Jersey restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for New Jersey.

 

Saturdays were especially huge, with 21% of all restaurant revenue in New Jersey coming in on that day alone. On the other hand, Mondays were the slowest day of the week for New Jersey restaurants, with only 9% of revenue generated that day.

 

 

New Jersey restaurants processed an average of 48 daily transactions on Fridays, more than any other day of the week.

 

 

New Jerseyans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $41.51 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $12.73 less than on Saturdays.

 

What time of year do New Jersey restaurants make the most money?

New Jerseyans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in New Jersey? Let's take a look.

Summer was huge for restaurants in the Garden State. August was the top month of the year, and 9 of the top 10 weeks of the year were in the months of June, July, and August.

While August may have been the biggest month of the year overall, Mother's Day was responsible for the single-biggest week of the year for New Jersey restaurants: May 6th through the 12th.

 

Top 5 days for New Jersey restaurants

Mother's Day was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. Father's Day was also big from a single-day perspective for restaurants in New Jersey, accounting for two top days as well.

#1 #2 #3 #4 #5

5/12/19

Mother's Day

5/11/19

Mother's Day Weekend

6/15/19

Father's Day Weekend

5/18/19

6/16/19

Father's Day

Sunday Saturday Saturday Saturday Sunday

 

New Jersey restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 311 -38% 54% $1,306 -1% 32 -15% $40.39 17%
Super Bowl Sunday 157 2% 77% $1,499 14% 38 1% $38.96 13%
Valentine's Day 82 32% 89% $1,684 28% 44 16% $37.96 10%
St. Patrick's Day 123 15% 83% $1,579 20% 40 5% $39.53 15%
Friday before Easter 46 48% 95% $1,762 34% 50 30% $35.40 3%
Saturday before Easter 61 42% 94% $1,707 30% 43 12% $40.06 16%
Easter Sunday 163 1% 57% $2,012 53% 33 -13% $60.16 75%
Cinco de Mayo 110 22% 87% $1,587 21% 37 -3% $42.60 24%
Friday before Mother's Day 42 48% 99% $1,706 30% 49 27% $35.06 2%
Saturday before Mother's Day 2 80% 96% $2,126 62% 48 24% $44.71 30%
Mother's Day 1 111% 88% $2,715 106% 44 16% $61.19 78%
Friday before Memorial Day 36 51% 99% $1,731 32% 49 29% $35.13 2%
Saturday before Memorial Day 45 48% 96% $1,754 33% 44 16% $39.57 15%
Memorial Day 243 -22% 64% $1,382 5% 40 4% $34.90 1%
Friday before Father's Day 16 59% 100% $1,807 37% 51 34% $35.20 2%
Saturday before Father's Day 3 72% 98% $1,999 52% 46 22% $43.07 25%
Father's Day 5 64% 88% $2,100 60% 43 13% $48.87 42%
4th of July 265 -27% 55% $1,494 14% 40 4% $37.56 9%
Friday before Labor Day 41 49% 94% $1,797 37% 49 28% $36.88 7%
Saturday before Labor Day 52 46% 90% $1,829 39% 44 15% $41.46 20%
Labor Day 208 -14% 61% $1,601 22% 43 12% $37.47 9%
Halloween 210 -15% 78% $1,233 -6% 40 5% $30.62 -11%
Thanksgiving Eve 107 23% 84% $1,660 26% 47 24% $35.09 2%
Thanksgiving 363 -55% 29% $1,772 35% 30 -22% $59.63 73%
Christmas Eve 175 -2% 58% $1,895 44% 34 -11% $55.88 62%
Christmas Day 365 -65% 24% $1,638 25% 32 -18% $51.98 51%
New Year's Eve 126 15% 66% $1,971 50% 40 4% $49.76 45%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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