The State of Local Restaurants 2020
NEW HAMPSHIRE
We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including New Hampshire. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.
What we learned about local restaurant sales in New Hampshire
New Hampshire is the 10th-ranked state for average daily restaurant revenue in the country, generating 12% more in daily revenue than the national average on a given day.
Do you own a restaurant in New Hampshire?
How much do restaurants in New Hampshire make on an average day?
On a typical day, the average restaurant in New Hampshire brought in $1,518 in revenue. The average restaurant also processed about 49 daily transactions at an average of $30.82 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,518 | 49 | $30.82 |
| National Rank: 10 | National Rank: 21 | National Rank: 10 |
What days of the week are busiest for New Hampshire restaurants?
Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for New Hampshire.
Saturdays were especially huge, with 22% of all restaurant revenue in New Hampshire coming in on that day alone. On the other hand, Mondays were the slowest day of the week for New Hampshire restaurants, with only 8% of revenue generated that day.
New Hampshire restaurants processed an average of 62 daily transactions on Fridays, more than any other day of the week.
New Hampshirites spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $35.85 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $9.36 less than on Saturdays.
What time of year do New Hampshire restaurants make the most money?
New Hampshirites enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in New Hampshire? Let's take a look.
Summer was huge for restaurants in the Granite State. August was the top month of the year, and 9 of the top 10 weeks of the year were in the months of June, July, and August. Including the biggest week of the year: June 10th through the 16th, the week of Father's Day.
Top 5 days for New Hampshire restaurants
Father's Day was responsible for the single-biggest day of the year for local restaurants in New Hampshire as well. Late summer was also big for restaurants in New Hampshire, accounting for thee of top five days as well.
| #1 | #2 | #3 | #4 | #5 |
6/14/19 Father's Day Weekend |
8/17/19 |
7/26/19 |
5/18/19 |
8/10/19 |
| Friday | Saturday | Friday | Saturday | Saturday |
New Hampshire restaurants on prominent days
Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 333 | -49% | 46% | $1,327 | -13% | 36 | -27% | $36.75 | 19% |
| Super Bowl Sunday | 303 | -38% | 62% | $1,219 | -20% | 38 | -24% | $32.36 | 5% |
| Valentine's Day | 166 | 0% | 74% | $1,634 | 8% | 48 | -3% | $34.10 | 11% |
| St. Patrick's Day | 256 | -24% | 66% | $1,379 | -9% | 42 | -15% | $32.96 | 7% |
| Friday before Easter | 36 | 59% | 94% | $2,049 | 35% | 67 | 35% | $30.81 | 0% |
| Saturday before Easter | 61 | 47% | 89% | $1,994 | 31% | 55 | 12% | $36.05 | 17% |
| Easter Sunday | 273 | -30% | 46% | $1,825 | 20% | 39 | -21% | $47.07 | 53% |
| Cinco de Mayo | 125 | 14% | 78% | $1,748 | 15% | 55 | 11% | $31.84 | 3% |
| Friday before Mother's Day | 27 | 64% | 97% | $2,038 | 34% | 64 | 30% | $31.95 | 4% |
| Saturday before Mother's Day | 6 | 72% | 95% | $2,181 | 44% | 62 | 27% | $34.90 | 13% |
| Mother's Day | 57 | 52% | 83% | $2,206 | 45% | 52 | 6% | $42.17 | 37% |
| Friday before Memorial Day | 11 | 71% | 100% | $2,062 | 36% | 65 | 32% | $31.71 | 3% |
| Saturday before Memorial Day | 16 | 69% | 95% | $2,143 | 41% | 63 | 27% | $34.19 | 11% |
| Memorial Day | 251 | -23% | 64% | $1,449 | -5% | 48 | -2% | $29.87 | -3% |
| Friday before Father's Day | 1 | 82% | 100% | $2,202 | 45% | 65 | 33% | $33.72 | 9% |
| Saturday before Father's Day | 14 | 70% | 96% | $2,137 | 41% | 57 | 16% | $37.39 | 21% |
| Father's Day | 72 | 39% | 85% | $1,971 | 30% | 55 | 13% | $35.59 | 16% |
| 4th of July | 211 | -15% | 54% | $1,879 | 24% | 51 | 3% | $37.14 | 21% |
| Friday before Labor Day | 8 | 72% | 93% | $2,235 | 47% | 64 | 29% | $35.08 | 14% |
| Saturday before Labor Day | 28 | 63% | 88% | $2,241 | 48% | 61 | 25% | $36.52 | 19% |
| Labor Day | 239 | -21% | 61% | $1,564 | 3% | 46 | -8% | $34.32 | 11% |
| Halloween | 241 | -22% | 74% | $1,283 | -16% | 45 | -8% | $28.22 | -9% |
| Thanksgiving Eve | 142 | 9% | 76% | $1,728 | 14% | 54 | 10% | $31.84 | 3% |
| Thanksgiving | 337 | -51% | 20% | $2,984 | 97% | 36 | -28% | $83.81 | 172% |
| Christmas Eve | 220 | -17% | 45% | $2,241 | 48% | 45 | -9% | $50.15 | 63% |
| Christmas Day | 350 | -57% | 14% | $3,865 | 155% | 62 | 25% | $62.69 | 103% |
| New Year's Eve | 86 | 30% | 66% | $2,390 | 57% | 57 | 15% | $42.21 | 37% |
Methodology
Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.