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Graphic of New Hampshire

The State of Local Restaurants 2020

NEW HAMPSHIRE


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including New Hampshire. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in New Hampshire

New Hampshire is the 10th-ranked state for average daily restaurant revenue in the country, generating 12% more in daily revenue than the national average on a given day.

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How much do restaurants in New Hampshire make on an average day?

On a typical day, the average restaurant in New Hampshire brought in $1,518 in revenue. The average restaurant also processed about 49 daily transactions at an average of $30.82 per ticket.

Sales Revenue Transactions Ticket Size
$1,518 49 $30.82
National Rank: 10 National Rank: 21 National Rank: 10

 

What days of the week are busiest for New Hampshire restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for New Hampshire.

 

Saturdays were especially huge, with 22% of all restaurant revenue in New Hampshire coming in on that day alone. On the other hand, Mondays were the slowest day of the week for New Hampshire restaurants, with only 8% of revenue generated that day.

 

 

New Hampshire restaurants processed an average of 62 daily transactions on Fridays, more than any other day of the week.

 

 

New Hampshirites spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $35.85 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $9.36 less than on Saturdays.

 

What time of year do New Hampshire restaurants make the most money?

New Hampshirites enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in New Hampshire? Let's take a look.

Summer was huge for restaurants in the Granite State. August was the top month of the year, and 9 of the top 10 weeks of the year were in the months of June, July, and August. Including the biggest week of the year: June 10th through the 16th, the week of Father's Day.

 

Top 5 days for New Hampshire restaurants

Father's Day was responsible for the single-biggest day of the year for local restaurants in New Hampshire as well. Late summer was also big for restaurants in New Hampshire, accounting for thee of top five days as well.

#1 #2 #3 #4 #5

6/14/19

Father's Day Weekend

8/17/19

7/26/19

5/18/19

8/10/19

Friday Saturday Friday Saturday Saturday

 

New Hampshire restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 333 -49% 46% $1,327 -13% 36 -27% $36.75 19%
Super Bowl Sunday 303 -38% 62% $1,219 -20% 38 -24% $32.36 5%
Valentine's Day 166 0% 74% $1,634 8% 48 -3% $34.10 11%
St. Patrick's Day 256 -24% 66% $1,379 -9% 42 -15% $32.96 7%
Friday before Easter 36 59% 94% $2,049 35% 67 35% $30.81 0%
Saturday before Easter 61 47% 89% $1,994 31% 55 12% $36.05 17%
Easter Sunday 273 -30% 46% $1,825 20% 39 -21% $47.07 53%
Cinco de Mayo 125 14% 78% $1,748 15% 55 11% $31.84 3%
Friday before Mother's Day 27 64% 97% $2,038 34% 64 30% $31.95 4%
Saturday before Mother's Day 6 72% 95% $2,181 44% 62 27% $34.90 13%
Mother's Day 57 52% 83% $2,206 45% 52 6% $42.17 37%
Friday before Memorial Day 11 71% 100% $2,062 36% 65 32% $31.71 3%
Saturday before Memorial Day 16 69% 95% $2,143 41% 63 27% $34.19 11%
Memorial Day 251 -23% 64% $1,449 -5% 48 -2% $29.87 -3%
Friday before Father's Day 1 82% 100% $2,202 45% 65 33% $33.72 9%
Saturday before Father's Day 14 70% 96% $2,137 41% 57 16% $37.39 21%
Father's Day 72 39% 85% $1,971 30% 55 13% $35.59 16%
4th of July 211 -15% 54% $1,879 24% 51 3% $37.14 21%
Friday before Labor Day 8 72% 93% $2,235 47% 64 29% $35.08 14%
Saturday before Labor Day 28 63% 88% $2,241 48% 61 25% $36.52 19%
Labor Day 239 -21% 61% $1,564 3% 46 -8% $34.32 11%
Halloween 241 -22% 74% $1,283 -16% 45 -8% $28.22 -9%
Thanksgiving Eve 142 9% 76% $1,728 14% 54 10% $31.84 3%
Thanksgiving 337 -51% 20% $2,984 97% 36 -28% $83.81 172%
Christmas Eve 220 -17% 45% $2,241 48% 45 -9% $50.15 63%
Christmas Day 350 -57% 14% $3,865 155% 62 25% $62.69 103%
New Year's Eve 86 30% 66% $2,390 57% 57 15% $42.21 37%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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