The State of Local Restaurants 2020
MONTANA
We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Montana. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.
What we learned about local restaurant sales in Montana
Montana is the 27th-ranked state for average daily restaurant revenue in the country, generating 7% less in daily revenue than the national average on a given day.
Do you own a restaurant in Montana?
How much do restaurants in Montana make on an average day?
On a typical day, the average restaurant in Montana brought in $1,254 in revenue. The average restaurant also processed about 41 daily transactions at an average of $30.82 per ticket.
Sales Revenue | Transactions | Ticket Size |
$1,254 | 41 | $30.82 |
National Rank: 27 | National Rank: 39 | National Rank: 11 |
What days of the week are busiest for Montana restaurants?
Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Montana.
Fridays were especially huge, with 20% of all restaurant revenue in Montana coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Montana restaurants, with only 11% of revenue generated that day.
In terms of the average number of transactions, Fridays and Saturdays were the biggest days of the week for Montana restaurants, processing 49 daily transactions on average.
Montanans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $34.66 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $6.80 less than on Saturdays.
What time of year do Montana restaurants make the most money?
Montanans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Montana? Let's take a look.
Summer was huge for restaurants in the Treasure State. July was the top month of the year, and all top 10 weeks of the year were in the months of June, July, and August. Including, of course, the single-biggest week of the year: July 22nd through the 28th.
Top 5 days for Montana restaurants
Summer was also big from a single-day perspective, as each of the top five days of the year all fell in the months of June and August.
#1 | #2 | #3 | #4 | #5 |
8/2/19 |
6/21/19 |
7/19/19 |
8/9/19 |
7/12/19 |
Friday | Friday | Friday | Friday | Friday |
Montana restaurants on prominent days
Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.
Day rank based on total sales | How much did restaurants that were open make? | ||||||||
Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
New Year's Day | 362 | -48% | 51% | $1,054 | -16% | 35 | -15% | $30.35 | -2% |
Super Bowl Sunday | 360 | -48% | 61% | $901 | -28% | 29 | -29% | $31.23 | 1% |
Valentine's Day | 69 | 32% | 91% | $1,507 | 20% | 42 | 3% | $35.96 | 17% |
St. Patrick's Day | 184 | -6% | 65% | $1,523 | 22% | 51 | 25% | $30.00 | -3% |
Friday before Easter | 51 | 40% | 97% | $1,494 | 19% | 47 | 17% | $31.51 | 2% |
Saturday before Easter | 67 | 33% | 86% | $1,604 | 28% | 48 | 18% | $33.48 | 9% |
Easter Sunday | 361 | -48% | 44% | $1,240 | -1% | 34 | -15% | $36.02 | 17% |
Cinco de Mayo | 160 | 2% | 67% | $1,575 | 26% | 47 | 14% | $33.87 | 10% |
Friday before Mother's Day | 33 | 46% | 99% | $1,546 | 23% | 48 | 19% | $31.90 | 4% |
Saturday before Mother's Day | 32 | 47% | 89% | $1,718 | 37% | 49 | 20% | $35.31 | 15% |
Mother's Day | 64 | 34% | 65% | $2,165 | 73% | 53 | 30% | $40.96 | 33% |
Friday before Memorial Day | 21 | 51% | 99% | $1,584 | 26% | 50 | 22% | $31.98 | 4% |
Saturday before Memorial Day | 58 | 36% | 87% | $1,632 | 30% | 48 | 17% | $34.32 | 11% |
Memorial Day | 276 | -25% | 60% | $1,309 | 4% | 43 | 5% | $30.58 | -1% |
Friday before Father's Day | 13 | 55% | 99% | $1,638 | 31% | 51 | 25% | $32.20 | 5% |
Saturday before Father's Day | 48 | 43% | 90% | $1,653 | 32% | 47 | 15% | $35.31 | 15% |
Father's Day | 121 | 14% | 67% | $1,756 | 40% | 48 | 19% | $36.39 | 18% |
4th of July | 285 | -26% | 48% | $1,619 | 29% | 52 | 28% | $31.16 | 1% |
Friday before Labor Day | 22 | 51% | 96% | $1,639 | 31% | 51 | 27% | $31.84 | 3% |
Saturday before Labor Day | 57 | 38% | 81% | $1,779 | 42% | 51 | 25% | $35.08 | 14% |
Labor Day | 293 | -27% | 52% | $1,450 | 16% | 49 | 20% | $29.71 | -4% |
Halloween | 299 | -28% | 80% | $936 | -25% | 33 | -18% | $28.11 | -9% |
Thanksgiving Eve | 176 | -3% | 81% | $1,252 | 0% | 40 | -2% | $31.48 | 2% |
Thanksgiving | 364 | -84% | 22% | $732 | -42% | 25 | -39% | $29.32 | -5% |
Christmas Eve | 363 | -55% | 50% | $925 | -26% | 29 | -30% | $32.40 | 5% |
Christmas Day | 365 | -92% | 10% | $853 | -32% | 31 | -25% | $27.91 | -9% |
New Year's Eve | 242 | -18% | 61% | $1,400 | 12% | 40 | -1% | $34.88 | 13% |
Methodology
Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.