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Graphic of Montana

The State of Local Restaurants 2020

MONTANA


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Montana. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Montana

Montana is the 27th-ranked state for average daily restaurant revenue in the country, generating 7% less in daily revenue than the national average on a given day.

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How much do restaurants in Montana make on an average day?

On a typical day, the average restaurant in Montana brought in $1,254 in revenue. The average restaurant also processed about 41 daily transactions at an average of $30.82 per ticket.

Sales Revenue Transactions Ticket Size
$1,254 41 $30.82
National Rank: 27 National Rank: 39 National Rank: 11

 

What days of the week are busiest for Montana restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Montana.

 

Fridays were especially huge, with 20% of all restaurant revenue in Montana coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Montana restaurants, with only 11% of revenue generated that day.

 

 

In terms of the average number of transactions, Fridays and Saturdays were the biggest days of the week for Montana restaurants, processing 49 daily transactions on average.

 

 

Montanans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $34.66 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $6.80 less than on Saturdays.

 

What time of year do Montana restaurants make the most money?

Montanans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Montana? Let's take a look.

Summer was huge for restaurants in the Treasure State. July was the top month of the year, and all top 10 weeks of the year were in the months of June, July, and August. Including, of course, the single-biggest week of the year: July 22nd through the 28th.

 

Top 5 days for Montana restaurants

Summer was also big from a single-day perspective, as each of the top five days of the year all fell in the months of June and August.

#1 #2 #3 #4 #5

8/2/19

6/21/19

7/19/19

8/9/19

7/12/19

Friday Friday Friday Friday Friday

 

Montana restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -48% 51% $1,054 -16% 35 -15% $30.35 -2%
Super Bowl Sunday 360 -48% 61% $901 -28% 29 -29% $31.23 1%
Valentine's Day 69 32% 91% $1,507 20% 42 3% $35.96 17%
St. Patrick's Day 184 -6% 65% $1,523 22% 51 25% $30.00 -3%
Friday before Easter 51 40% 97% $1,494 19% 47 17% $31.51 2%
Saturday before Easter 67 33% 86% $1,604 28% 48 18% $33.48 9%
Easter Sunday 361 -48% 44% $1,240 -1% 34 -15% $36.02 17%
Cinco de Mayo 160 2% 67% $1,575 26% 47 14% $33.87 10%
Friday before Mother's Day 33 46% 99% $1,546 23% 48 19% $31.90 4%
Saturday before Mother's Day 32 47% 89% $1,718 37% 49 20% $35.31 15%
Mother's Day 64 34% 65% $2,165 73% 53 30% $40.96 33%
Friday before Memorial Day 21 51% 99% $1,584 26% 50 22% $31.98 4%
Saturday before Memorial Day 58 36% 87% $1,632 30% 48 17% $34.32 11%
Memorial Day 276 -25% 60% $1,309 4% 43 5% $30.58 -1%
Friday before Father's Day 13 55% 99% $1,638 31% 51 25% $32.20 5%
Saturday before Father's Day 48 43% 90% $1,653 32% 47 15% $35.31 15%
Father's Day 121 14% 67% $1,756 40% 48 19% $36.39 18%
4th of July 285 -26% 48% $1,619 29% 52 28% $31.16 1%
Friday before Labor Day 22 51% 96% $1,639 31% 51 27% $31.84 3%
Saturday before Labor Day 57 38% 81% $1,779 42% 51 25% $35.08 14%
Labor Day 293 -27% 52% $1,450 16% 49 20% $29.71 -4%
Halloween 299 -28% 80% $936 -25% 33 -18% $28.11 -9%
Thanksgiving Eve 176 -3% 81% $1,252 0% 40 -2% $31.48 2%
Thanksgiving 364 -84% 22% $732 -42% 25 -39% $29.32 -5%
Christmas Eve 363 -55% 50% $925 -26% 29 -30% $32.40 5%
Christmas Day 365 -92% 10% $853 -32% 31 -25% $27.91 -9%
New Year's Eve 242 -18% 61% $1,400 12% 40 -1% $34.88 13%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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