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Graphic of Missouri

The State of Local Restaurants 2020

MISSOURI


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Missouri. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Missouri

Missouri is the 31st-ranked state for average daily restaurant revenue in the country, generating 11% less in daily revenue than the national average on a given day.

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How much do restaurants in Missouri make on an average day?

On a typical day, the average restaurant in Missouri brought in $1,195 in revenue. The average restaurant also processed about 43 daily transactions at an average of $27.94 per ticket.

Sales Revenue Transactions Ticket Size
$1,195 43 $27.94
National Rank: 31 National Rank: 34 National Rank: 24

 

What days of the week are busiest for Missouri restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Missouri.

 

Saturdays were especially huge, with 21% of all restaurant revenue in Missouri coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Missouri restaurants, with only 8% of revenue generated that day.

 

 

In terms of the average number of transactions, Fridays and Saturdays were the biggest days of the week for Missouri restaurants, processing 53 daily transactions on average.

 

 

Missourians spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $31.44 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $6.46 less than on Saturdays.

 

What time of year do Missouri restaurants make the most money?

Missourians enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Missouri? Let's take a look.

May was the biggest month of the year overall for restaurants in the Show Me State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 2nd.

 

Top 5 days for Missouri restaurants

Mother's Day was also responsible for the single-biggest day of the year for local restaurants in Missouri. Springtime in general was also big for restaurants in Missouri, accounting for three top days as well.

#1 #2 #3 #4 #5

5/11/19

Mother's Day Weekend

5/4/19

4/27/19

5/18/19

6/22/19

Saturday Saturday Saturday Saturday Saturday

 

Missouri restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 350 -49% 51% $1,011 -15% 31 -28% $32.96 18%
Super Bowl Sunday 235 -17% 72% $1,158 -3% 38 -11% $30.43 9%
Valentine's Day 97 25% 87% $1,445 21% 47 11% $30.52 9%
St. Patrick's Day 124 7% 75% $1,444 21% 47 10% $30.77 10%
Friday before Easter 17 58% 96% $1,647 38% 57 33% $28.96 4%
Saturday before Easter 35 52% 95% $1,609 35% 53 23% $30.55 9%
Easter Sunday 303 -33% 60% $1,115 -7% 32 -24% $34.51 24%
Cinco de Mayo 74 40% 81% $1,745 46% 56 31% $31.23 12%
Friday before Mother's Day 34 53% 97% $1,574 32% 56 31% $28.20 1%
Saturday before Mother's Day 1 80% 95% $1,897 59% 57 34% $33.17 19%
Mother's Day 48 50% 79% $1,902 59% 51 20% $37.16 33%
Friday before Memorial Day 43 51% 99% $1,532 28% 53 23% $29.06 4%
Saturday before Memorial Day 27 55% 95% $1,646 38% 51 20% $32.23 15%
Memorial Day 295 -31% 57% $1,215 2% 41 -4% $29.73 6%
Friday before Father's Day 31 54% 100% $1,541 29% 53 23% $29.21 5%
Saturday before Father's Day 8 64% 98% $1,679 41% 53 23% $31.90 14%
Father's Day 94 26% 81% $1,556 30% 45 6% $34.46 23%
4th of July 324 -40% 55% $1,086 -9% 37 -15% $29.75 6%
Friday before Labor Day 64 47% 94% $1,565 31% 55 29% $28.44 2%
Saturday before Labor Day 16 58% 92% $1,720 44% 55 28% $31.42 13%
Labor Day 300 -32% 53% $1,294 8% 44 3% $29.48 6%
Halloween 277 -28% 83% $876 -27% 34 -20% $25.61 -8%
Thanksgiving Eve 109 13% 84% $1,350 13% 45 5% $30.15 8%
Thanksgiving 364 -67% 35% $953 -20% 27 -38% $35.89 28%
Christmas Eve 351 -49% 54% $956 -20% 30 -30% $31.79 14%
Christmas Day 365 -84% 19% $855 -28% 24 -43% $35.11 26%
New Year's Eve 200 -11% 69% $1,296 9% 39 -8% $32.84 18%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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