Graphic of Minnesota

The State of Local Restaurants 2020

MINNESOTA


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Minnesota. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Minnesota

Minnesota is the 13th-ranked state for average daily restaurant revenue in the country, generating 11% more in daily revenue than the national average on a given day.

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How much do restaurants in Minnesota make on an average day?

On a typical day, the average restaurant in Minnesota brought in $1,501 in revenue. The average restaurant also processed about 54 daily transactions at an average of $27.78 per ticket.

Sales Revenue Transactions Ticket Size
$1,501 54 $27.78
National Rank: 13 National Rank: 7 National Rank: 25

 

What days of the week are busiest for Minnesota restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Minnesota.

 

Saturdays were especially huge, with 20% of all restaurant revenue in Minnesota coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Minnesota restaurants, with only 10% of revenue generated that day.

 

 

Minnesota restaurants processed an average of 67 daily transactions on Fridays, more than any other day of the week.

 

 

Minnesotans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $33.21 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $9.58 less than on Saturdays.

 

What time of year do Minnesota restaurants make the most money?

Minnesotans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Minnesota? Let's take a look.

Summer was huge for restaurants in the North Star State. August was the top month of the year, and 8 of the top 10 weeks of the year were in the months of June, July, and August.

While August may have been the biggest month of the year overall, Mother's Day was responsible for the single-biggest week of the year for Minnesota restaurants: May 6th through the 12th.

 

Top 5 days for Minnesota restaurants

Mother's Day was responsible for the single-biggest day of the year for local restaurants in Minnesota. Spring was also big for restaurants in Minnesota, accounting for the rest of the five biggest days of the year.

#1 #2 #3 #4 #5

5/12/19

Mother's Day

4/13/19

4/27/19

4/20/19

Easter Weekend

5/18/19

Sunday Saturday Saturday Saturday Saturday

 

Minnesota restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 298 -27% 60% $1,600 7% 41 -23% $38.59 39%
Super Bowl Sunday 294 -26% 74% $1,293 -14% 42 -23% $31.03 12%
Valentine's Day 92 23% 89% $1,805 20% 62 14% $29.23 5%
St. Patrick's Day 138 4% 77% $1,772 18% 55 2% $32.22 16%
Friday before Easter 12 51% 96% $2,049 37% 70 30% $29.17 5%
Saturday before Easter 4 62% 90% $2,335 56% 60 10% $39.25 41%
Easter Sunday 155 1% 55% $2,364 58% 38 -29% $61.45 121%
Cinco de Mayo 99 19% 84% $1,851 23% 59 9% $31.43 13%
Friday before Mother's Day 11 52% 98% $2,019 35% 70 29% $28.93 4%
Saturday before Mother's Day 6 60% 92% $2,267 51% 67 23% $34.07 23%
Mother's Day 1 63% 81% $2,613 74% 62 14% $42.45 53%
Friday before Memorial Day 47 42% 98% $1,894 26% 65 20% $29.12 5%
Saturday before Memorial Day 90 25% 91% $1,791 19% 56 4% $32.02 15%
Memorial Day 271 -22% 63% $1,602 7% 49 -8% $32.38 17%
Friday before Father's Day 31 47% 100% $1,910 27% 66 22% $28.94 4%
Saturday before Father's Day 17 50% 93% $2,107 40% 62 15% $33.80 22%
Father's Day 10 54% 82% $2,450 63% 64 18% $38.30 38%
4th of July 334 -39% 59% $1,347 -10% 43 -20% $31.01 12%
Friday before Labor Day 78 34% 95% $1,832 22% 64 18% $28.83 4%
Saturday before Labor Day 88 25% 90% $1,822 21% 56 4% $32.35 17%
Labor Day 293 -26% 61% $1,581 5% 52 -4% $30.50 10%
Halloween 258 -21% 83% $1,243 -17% 52 -4% $23.89 -14%
Thanksgiving Eve 172 -3% 84% $1,507 0% 49 -8% $30.46 10%
Thanksgiving 364 -74% 32% $1,033 -31% 28 -48% $36.48 31%
Christmas Eve 363 -62% 49% $1,020 -32% 30 -44% $33.52 21%
Christmas Day 365 -82% 18% $1,271 -15% 34 -37% $37.30 34%
New Year's Eve 167 -2% 64% $1,994 33% 55 3% $35.96 30%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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