Graphic of Massachusetts

The State of Local Restaurants 2020

MASSACHUSETTS


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Massachusetts. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Massachusetts

Massachusetts is the 6th-ranked state for average daily restaurant revenue in the country, generating 18% more in daily revenue than the national average on a given day.

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How much do restaurants in Massachusetts make on an average day?

On a typical day, the average restaurant in Massachusetts brought in $1,597 in revenue. The average restaurant also processed about 53 daily transactions at an average of $30.38 per ticket.

Sales Revenue Transactions Ticket Size
$1,597 53 $30.38
National Rank: 6 National Rank: 8 National Rank: 14

 

What days of the week are busiest for Massachusetts restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Massachusetts.

 

Saturdays were especially huge, with 20% of all restaurant revenue in Massachusetts coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Massachusetts restaurants, with only 9% of revenue generated that day.

 

 

Massachusetts restaurants processed an average of 64 daily transactions on Fridays, more than any other day of the week.

 

 

Bay Staters spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $35.29 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $9.28 less than on Saturdays.

 

What time of year do Massachusetts restaurants make the most money?

Bay Staters enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Massachusetts? Let's take a look.

Summer was huge for restaurants in the Bay State. August was the top month of the year, and 9 of the top 10 weeks of the year were in the months of June, July, and August.

August 5th through the 11th was the biggest week of the year, but the next biggest were all about celebrating Mom and Dad. The week of Father's Day (June 10th through the 16th) was the 2nd biggest week of the year, while the week of Mother's Day (May 6th through the 12th) was the third biggest.

 

Top 5 days for Massachusetts restaurants

Mother's Day was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. August was also big for restaurants in Massachusetts from a single-day perspective, accounting for the second biggest day of the year.

#1 #2 #3 #4 #5

5/12/19

Mother's Day

8/6/19

5/11/19

Mother's Day Weekend

5/18/19

4/6/19

Sunday Tuesday Saturday Saturday Saturday

 

Massachusetts restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 310 -34% 53% $1,670 5% 47 -10% $35.23 16%
Super Bowl Sunday 241 -18% 70% $1,573 -2% 47 -10% $33.41 10%
Valentine's Day 138 9% 80% $1,825 14% 58 9% $31.73 4%
St. Patrick's Day 142 8% 74% $1,949 22% 56 7% $34.80 15%
Friday before Easter 25 51% 92% $2,198 38% 71 36% $30.81 1%
Saturday before Easter 26 50% 90% $2,249 41% 65 24% $34.52 14%
Easter Sunday 225 -15% 59% $1,935 21% 49 -7% $39.74 31%
Cinco de Mayo 83 27% 83% $2,073 30% 58 11% $35.64 17%
Friday before Mother's Day 12 54% 97% $2,144 34% 69 31% $31.21 3%
Saturday before Mother's Day 3 65% 95% $2,358 48% 67 28% $34.98 15%
Mother's Day 1 70% 84% $2,721 70% 59 12% $46.27 52%
Friday before Memorial Day 21 52% 100% $2,058 29% 65 24% $31.50 4%
Saturday before Memorial Day 58 42% 95% $2,004 26% 59 12% $34.08 12%
Memorial Day 249 -20% 69% $1,555 -3% 53 1% $29.27 -4%
Friday before Father's Day 11 55% 100% $2,098 31% 66 26% $31.63 4%
Saturday before Father's Day 13 53% 97% $2,124 33% 62 17% $34.45 13%
Father's Day 46 46% 87% $2,270 42% 56 6% $40.74 34%
4th of July 316 -36% 51% $1,689 6% 56 6% $30.25 0%
Friday before Labor Day 31 49% 96% $2,086 31% 65 23% $32.24 6%
Saturday before Labor Day 51 44% 92% $2,111 32% 60 14% $35.32 16%
Labor Day 227 -15% 69% $1,671 5% 54 2% $31.10 2%
Halloween 239 -18% 79% $1,392 -13% 48 -9% $29.00 -5%
Thanksgiving Eve 94 21% 84% $1,944 22% 59 12% $33.10 9%
Thanksgiving 364 -63% 26% $1,899 19% 42 -21% $45.68 50%
Christmas Eve 306 -33% 52% $1,729 8% 41 -22% $42.30 39%
Christmas Day 365 -74% 18% $1,964 23% 43 -19% $46.14 52%
New Year's Eve 131 12% 66% $2,289 43% 51 -4% $45.16 49%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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