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Graphic of Iowa

The State of Local Restaurants 2020

IOWA


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Iowa. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Iowa

Iowa is the 37th-ranked state for average daily restaurant revenue in the country, generating 20% less in daily revenue than the national average on a given day.

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How much do restaurants in Iowa make on an average day?

On a typical day, the average restaurant in Iowa brought in $1,082 in revenue. The average restaurant also processed about 44 daily transactions at an average of $24.57 per ticket.

Sales Revenue Transactions Ticket Size
$1,082 44 $24.57
National Rank: 37 National Rank: 31 National Rank: 43

 

What days of the week are busiest for Iowa restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Iowa.

 

Saturdays were especially huge, with 21% of all restaurant revenue in Iowa coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Iowa restaurants, with only 9% of revenue generated that day.

 

 

In terms of the average number of transactions, Fridays and Saturdays were the biggest days of the week for Iowa restaurants, processing 53 daily transactions on average.

 

 

Iowans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $28.73 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $8.06 less than on Saturdays.

 

What time of year do Iowa restaurants make the most money?

Iowans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Iowa? Let's take a look.

May was the biggest month of the year overall for restaurants in the Hawkeye State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 9th.

 

Top 5 days for Iowa restaurants

Mother's Day was responsible for the single-biggest day of the year for local restaurants in Iowa. Spring break was also big for restaurants in Iowa, accounting for two top days as well.

#1 #2 #3 #4 #5

5/11/19

Mother's Day Weekend

3/16/19

3/30/19

4/27/19

6/15/19

Father's Day Weekend

Saturday Saturday Saturday Saturday Saturday

 

Iowa restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 296 -30% 64% $1,037 -4% 36 -17% $28.51 16%
Super Bowl Sunday 238 -17% 75% $1,029 -5% 39 -11% $26.11 6%
Valentine's Day 96 20% 92% $1,227 13% 49 10% $25.25 3%
St. Patrick's Day 117 12% 75% $1,387 28% 51 15% $27.33 11%
Friday before Easter 24 53% 98% $1,457 35% 57 30% $25.37 3%
Saturday before Easter 54 44% 95% $1,422 32% 50 14% $28.38 16%
Easter Sunday 319 -35% 57% $1,063 -2% 36 -18% $29.34 19%
Cinco de Mayo 95 23% 83% $1,395 29% 51 16% $27.27 11%
Friday before Mother's Day 41 47% 98% $1,404 30% 56 26% $25.29 3%
Saturday before Mother's Day 1 76% 93% $1,759 63% 58 31% $30.45 24%
Mother's Day 7 63% 77% $1,967 82% 57 30% $34.46 40%
Friday before Memorial Day 26 52% 96% $1,475 36% 55 25% $26.80 9%
Saturday before Memorial Day 29 50% 94% $1,490 38% 51 16% $29.20 19%
Memorial Day 259 -23% 60% $1,202 11% 46 4% $26.16 6%
Friday before Father's Day 9 61% 100% $1,512 40% 56 28% $26.96 10%
Saturday before Father's Day 5 65% 97% $1,599 48% 54 22% $29.71 21%
Father's Day 70 39% 80% $1,619 50% 52 18% $31.14 27%
4th of July 311 -34% 63% $993 -8% 38 -14% $26.10 6%
Friday before Labor Day 65 40% 97% $1,350 25% 53 21% $25.39 3%
Saturday before Labor Day 77 38% 91% $1,410 30% 50 14% $28.20 15%
Labor Day 306 -33% 59% $1,064 -2% 42 -5% $25.42 3%
Halloween 251 -21% 87% $854 -21% 39 -11% $21.81 -11%
Thanksgiving Eve 131 7% 83% $1,203 11% 44 1% $27.05 10%
Thanksgiving 364 -70% 36% $777 -28% 29 -34% $26.82 9%
Christmas Eve 361 -52% 52% $857 -21% 28 -38% $31.16 27%
Christmas Day 365 -83% 19% $828 -24% 31 -29% $26.56 8%
New Year's Eve 138 6% 71% $1,399 29% 46 5% $30.24 23%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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