The State of Local Restaurants 2019
WEST VIRGINIA
We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including West Virginia. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.
What we learned about local restaurant sales in West Virginia
West Virginia is the 46th-ranked state for average restaurant revenues in the United States, pulling in 34% less in daily revenue than the national average on a given day.
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How much do restaurants in West Virginia make on an average day?
On a given day, restaurants in West Virginia brought in $843 in revenue. The average restaurant also processed about 39 transactions each day while seeing customers spend an average of $21.74 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $843 | 39 | $21.74 |
| National Rank: 46 | National Rank: 30 | National Rank: 49 |
How much do local restaurants in West Virginia make each week?
Weekends are big for restaurants across the country, and things were no different in the Mountain State, with 51% of all revenue coming in between Friday and Sunday.
Friday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.
Friday was also the busiest day of the week in terms of foot traffic, with West Virginia restaurants processing an average of 47 transactions per day.
West Virginians open their pocketbooks the most on Saturdays, spending $27.61 per ticket on average. Which is 27% more than the average ticket throughout the week.
How much does the average restaurant in West Virginia make in a year?
Restaurants in West Virginia, like most restaurants across the country, saw very little change in month to month revenue throughout the year.
Top 5 days for West Virginia restaurants
Cinco de Mayo weekend and Mother's Day Saturday were reponsible for three of the biggest five days for restaurants in West Virginia. The middle of summer, meanwhile, brought the other two biggest days of the year.
| #1 | #2 | #3 | #4 | #5 |
5/5/18 Cinco de Mayo |
5/12/18 Day before Mother's Day |
8/3/18 |
7/27/18 |
5/4/18 |
| Saturday | Saturday | Friday | Friday | Friday |
West Virginia restaurants on prominent days
Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -68% | 45% | $509 | -40% | 21 | -45% | $23.88 | 10% |
| Super Bowl Sunday | 326 | -30% | 68% | $734 | -13% | 29 | -25% | $25.34 | 17% |
| Valentine's Day | 87 | 26% | 87% | $1,043 | 24% | 43 | 10% | $24.48 | 13% |
| President's Day | 342 | -37% | 76% | $593 | -30% | 35 | -9% | $16.74 | -23% |
| St. Patrick's Day | 50 | 40% | 87% | $1,150 | 36% | 41 | 7% | $27.77 | 28% |
| Saturday before Easter | 70 | 31% | 88% | $1,064 | 26% | 39 | 0% | $27.31 | 26% |
| Easter Sunday | 353 | -44% | 46% | $867 | 3% | 26 | -33% | $33.23 | 53% |
| Cinco de Mayo | 1 | 62% | 94% | $1,239 | 47% | 43 | 12% | $28.60 | 32% |
| Day before Mother's Day | 2 | 57% | 93% | $1,200 | 42% | 40 | 3% | $29.99 | 38% |
| Mother's Day | 72 | 30% | 73% | $1,273 | 51% | 37 | -3% | $33.99 | 56% |
| Memorial Day | 350 | -41% | 59% | $718 | -15% | 30 | -22% | $23.80 | 9% |
| Day before Father's Day | 23 | 46% | 92% | $1,128 | 34% | 39 | 1% | $28.87 | 33% |
| Father's Day | 104 | 11% | 73% | $1,081 | 28% | 35 | -9% | $30.59 | 41% |
| 4th of July | 360 | -51% | 56% | $634 | -25% | 27 | -31% | $23.67 | 9% |
| Labor Day | 345 | -39% | 56% | $775 | -8% | 35 | -10% | $22.32 | 3% |
| Halloween | 177 | -3% | 88% | $793 | -6% | 44 | 12% | $18.22 | -16% |
| Veteran's Day | 256 | -17% | 68% | $878 | 4% | 35 | -11% | $25.30 | 16% |
| Thanksgiving | 364 | -74% | 31% | $606 | -28% | 27 | -30% | $22.39 | 3% |
| Black Friday | 235 | -13% | 71% | $872 | 3% | 37 | -6% | $23.79 | 9% |
| Saturday before Christmas | 97 | 15% | 79% | $1,041 | 23% | 37 | -5% | $28.31 | 30% |
| Christmas Eve | 362 | -55% | 56% | $568 | -33% | 24 | -37% | $23.23 | 7% |
| Christmas Day | 365 | -86% | 17% | $583 | -31% | 25 | -36% | $23.37 | 8% |
| New Year's Eve | 254 | -16% | 67% | $893 | 6% | 35 | -9% | $25.38 | 17% |
Methodology
Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including West Virginia, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.
