Graphic of the Unites States of America

The State of Local Restaurants 2019

WEST VIRGINIA


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including West Virginia. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in West Virginia

West Virginia is the 46th-ranked state for average restaurant revenues in the United States, pulling in 34% less in daily revenue than the national average on a given day.

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How much do restaurants in West Virginia make on an average day?

On a given day, restaurants in West Virginia brought in $843 in revenue. The average restaurant also processed about 39 transactions each day while seeing customers spend an average of $21.74 per ticket.

Sales Revenue Transactions Ticket Size
$843 39 $21.74
National Rank: 46 National Rank: 30 National Rank: 49

 

How much do local restaurants in West Virginia make each week?

Weekends are big for restaurants across the country, and things were no different in the Mountain State, with 51% of all revenue coming in between Friday and Sunday.

Friday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.

 

Friday was also the busiest day of the week in terms of foot traffic, with West Virginia restaurants processing an average of 47 transactions per day.

West Virginians open their pocketbooks the most on Saturdays, spending $27.61 per ticket on average. Which is 27% more than the average ticket throughout the week.

 

 

How much does the average restaurant in West Virginia make in a year?

Restaurants in West Virginia, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for West Virginia restaurants

Cinco de Mayo weekend and Mother's Day Saturday were reponsible for three of the biggest five days for restaurants in West Virginia. The middle of summer, meanwhile, brought the other two biggest days of the year.

#1 #2 #3 #4 #5

5/5/18

Cinco de Mayo

5/12/18

Day before Mother's Day

8/3/18

7/27/18

5/4/18

Saturday Saturday Friday Friday Friday

 

West Virginia restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -68% 45% $509 -40% 21 -45% $23.88 10%
Super Bowl Sunday 326 -30% 68% $734 -13% 29 -25% $25.34 17%
Valentine's Day 87 26% 87% $1,043 24% 43 10% $24.48 13%
President's Day 342 -37% 76% $593 -30% 35 -9% $16.74 -23%
St. Patrick's Day 50 40% 87% $1,150 36% 41 7% $27.77 28%
Saturday before Easter 70 31% 88% $1,064 26% 39 0% $27.31 26%
Easter Sunday 353 -44% 46% $867 3% 26 -33% $33.23 53%
Cinco de Mayo 1 62% 94% $1,239 47% 43 12% $28.60 32%
Day before Mother's Day 2 57% 93% $1,200 42% 40 3% $29.99 38%
Mother's Day 72 30% 73% $1,273 51% 37 -3% $33.99 56%
Memorial Day 350 -41% 59% $718 -15% 30 -22% $23.80 9%
Day before Father's Day 23 46% 92% $1,128 34% 39 1% $28.87 33%
Father's Day 104 11% 73% $1,081 28% 35 -9% $30.59 41%
4th of July 360 -51% 56% $634 -25% 27 -31% $23.67 9%
Labor Day 345 -39% 56% $775 -8% 35 -10% $22.32 3%
Halloween 177 -3% 88% $793 -6% 44 12% $18.22 -16%
Veteran's Day 256 -17% 68% $878 4% 35 -11% $25.30 16%
Thanksgiving 364 -74% 31% $606 -28% 27 -30% $22.39 3%
Black Friday 235 -13% 71% $872 3% 37 -6% $23.79 9%
Saturday before Christmas 97 15% 79% $1,041 23% 37 -5% $28.31 30%
Christmas Eve 362 -55% 56% $568 -33% 24 -37% $23.23 7%
Christmas Day 365 -86% 17% $583 -31% 25 -36% $23.37 8%
New Year's Eve 254 -16% 67% $893 6% 35 -9% $25.38 17%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including West Virginia, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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