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The State of Local Restaurants 2019

VERMONT


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Vermont. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Vermont

Vermont is the 2nd-ranked state for average restaurant revenues in the United States, pulling in 36% more in daily revenue than the national average on a given day.

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How much do restaurants in Vermont make on an average day?

On a given day, restaurants in Vermont brought in $1,731 in revenue. The average restaurant also processed about 45 transactions each day while seeing customers spend an average of $38.22 per ticket.

Sales Revenue Transactions Ticket Size
$1,731 45 $38.22
National Rank: 2 National Rank: 22 National Rank: 1

 

How much do local restaurants in Vermont make each week?

Weekends are big for restaurants across the country, and things were no different in the Green Mountain State, with 58% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 22% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 9% of all revenue.

 

Saturday was also the busiest day of the week in terms of foot traffic, with Vermont restaurants processing an average of 58 transactions per day.

Vermonters open their pocketbooks the most on Saturdays as well, spending $42.39 per ticket on average. Which is 11% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Vermont make in a year?

Restaurants in Vermont, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for Vermont restaurants

Holidays were big for restaurants in Vermont, with St. Patrick's Day and weekends around Valentine's Day and Christmas all landing in the top five.

#1 #2 #3 #4 #5

10/6/18

12/29/18

3/10/18

2/17/18

3/17/18

St. Patrick's Day

Saturday Saturday Saturday Saturday Saturday

 

Vermont restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 310 -41% 56% $1,528 -12% 40 -11% $38.04 0%
Super Bowl Sunday 227 -20% 73% $1,570 -9% 42 -7% $37.35 -2%
Valentine's Day 161 -1% 82% $1,732 0% 42 -7% $41.19 8%
President's Day 164 -2% 72% $1,967 14% 46 2% $42.60 11%
St. Patrick's Day 5 89% 96% $2,842 64% 64 41% $44.40 16%
Saturday before Easter 23 65% 97% $2,454 42% 60 31% $41.22 8%
Easter Sunday 213 -17% 60% $2,001 16% 43 -6% $46.95 23%
Cinco de Mayo 79 37% 94% $2,114 22% 58 28% $36.38 -5%
Day before Mother's Day 45 54% 95% $2,340 35% 59 31% $39.59 4%
Mother's Day 77 38% 84% $2,384 38% 54 19% $44.14 15%
Memorial Day 223 -20% 70% $1,646 -5% 48 5% $34.57 -10%
Day before Father's Day 90 33% 98% $1,967 14% 50 10% $39.48 3%
Father's Day 124 18% 89% $1,924 11% 49 7% $39.57 4%
4th of July 216 -19% 66% $1,771 2% 44 -3% $40.16 5%
Labor Day 142 9% 72% $2,185 26% 54 20% $40.18 5%
Halloween 261 -30% 85% $1,201 -31% 35 -22% $34.10 -11%
Veteran's Day 138 10% 78% $2,032 17% 52 14% $39.45 3%
Thanksgiving 338 -48% 31% $2,410 39% 26 -42% $91.62 140%
Black Friday 88 34% 81% $2,372 37% 47 3% $51.00 33%
Saturday before Christmas 74 40% 87% $2,329 35% 50 11% $46.25 21%
Christmas Eve 186 -10% 60% $2,167 25% 35 -23% $62.38 63%
Christmas Day 358 -60% 18% $3,292 90% 46 1% $72.02 88%
New Year's Eve 65 44% 71% $2,921 69% 48 6% $60.95 59%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Vermont, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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