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The State of Local Restaurants 2019

NORTH CAROLINA


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including North Carolina. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in North Carolina

North Carolina is the 6th-ranked state for average restaurant revenues in the United States, pulling in 21% more in daily revenue than the national average on a given day.

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How much do restaurants in North Carolina make on an average day?

On a given day, restaurants in North Carolina brought in $1,546 in revenue. The average restaurant also processed about 63 transactions each day while seeing customers spend an average of $24.63 per ticket.

Sales Revenue Transactions Ticket Size
$1,546 63 $24.61
National Rank: 6 National Rank: 1 National Rank: 42

 

How much do local restaurants in North Carolina make each week?

Weekends are big for restaurants across the country, and things were no different in the Tar Heel State, with 53% of all revenue coming in between Friday and Sunday.

Friday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.

 

Friday was also the busiest day of the week in terms of foot traffic, with North Carolina restaurants processing an average of 76 transactions per day.

North Carolinians open their pocketbooks the most on Saturdays, spending $28.81 per ticket on average. Which is 17% more than the average ticket throughout the week.

 

 

How much does the average restaurant in North Carolina make in a year?

Restaurants in North Carolina, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for North Carolina restaurants

The top three days for restaurants in North Carolinaall fell in summer months, Cinco de Mayo and Mother's Day weekend rounded out the top five.

#1 #2 #3 #4 #5

8/3/18

6/8/18

6/29/18

5/5/18

Cinco de Mayo

7/13/18

Friday Friday Friday Saturday Friday

 

North Carolina restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 361 -58% 46% $1,184 -23% 47 -26% $25.47 3%
Super Bowl Sunday 338 -38% 62% $1,291 -16% 50 -20% $25.71 4%
Valentine's Day 110 13% 87% $1,679 9% 64 3% $26.11 6%
President's Day 344 -40% 73% $1,057 -32% 52 -17% $20.39 -17%
St. Patrick's Day 47 43% 89% $2,068 34% 75 20% $27.43 11%
Saturday before Easter 64 37% 90% $1,981 28% 69 10% $28.72 17%
Easter Sunday 293 -26% 51% $1,858 20% 59 -6% $31.57 28%
Cinco de Mayo 4 55% 94% $2,141 39% 75 20% $28.53 16%
Day before Mother's Day 6 55% 94% $2,127 38% 69 10% $30.85 25%
Mother's Day 49 42% 69% $2,659 72% 73 17% $36.22 47%
Memorial Day 303 -27% 64% $1,481 -4% 56 -11% $26.42 7%
Day before Father's Day 20 50% 96% $2,037 32% 68 8% $30.12 22%
Father's Day 89 24% 70% $2,291 48% 71 13% $32.23 31%
4th of July 343 -39% 50% $1,572 2% 57 -9% $27.47 12%
Labor Day 294 -26% 60% $1,592 3% 62 -1% $25.72 5%
Halloween 239 -14% 88% $1,256 -19% 58 -7% $21.61 -12%
Veteran's Day 189 -6% 65% $1,881 22% 68 9% $27.58 12%
Thanksgiving 364 -75% 20% $1,665 8% 38 -40% $44.13 79%
Black Friday 159 0% 75% $1,716 11% 55 -12% $30.95 26%
Saturday before Christmas 88 25% 81% $1,998 29% 64 3% $31.01 26%
Christmas Eve 352 -46% 50% $1,412 -8% 46 -27% $31.01 26%
Christmas Day 365 -87% 12% $1,479 -4% 40 -37% $37.25 51%
New Year's Eve 175 -4% 68% $1,829 19% 62 -2% $29.65 20%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including North Carolina, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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