What we learned about local restaurant sales in New Mexico

New Mexico is the 33rd-ranked state for average restaurant revenues in the United States, pulling in 17% less in daily revenue than the national average on a given day.

How much do restaurants in New Mexico make on an average day?

On a given day, restaurants in New Mexico brought in $1,059 in revenue. The average restaurant also processed about 41 transactions each day while seeing customers spend an average of $26.04 per ticket.

Sales Revenue	Transactions	Ticket Size
$1,059	41	$26.04
National Rank: 33	National Rank: 25	National Rank: 32

 

How much do local restaurants in New Mexico make each week?

Weekends are big for restaurants across the country, and things were no different in the Land of Enchantment, with 51% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 19% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 11% of all revenue.

 

Saturday was also the busiest day of the week in terms of foot traffic, with New Mexico restaurants processing an average of 48 transactions per day.

Alaska is the 11th-ranked state for average restaurant revenues in the United States, pulling in 14% more in daily revenue than the national average on a given day.

 

 

How much does the average restaurant in New Mexico make in a year?

Restaurants in New Mexico, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for New Mexico restaurants

Like many states across the country, Fourth of July weekend made an impact for restaurants in New Mexico. The third biggest day of the year, however, is uniquely New Mexican, as it fell on the opening day of the Albuquerque International Balloon Fiesta.

#1	#2	#3	#4	#5
7/6/18	4/21/18	10/6/18	8/3/18	8/10/18
Friday	Saturday	Saturday	Friday	Friday

 

New Mexico restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

	Day rank based on total sales			How much did restaurants that were open make?
Day	Day Rank	Total rev vs avg	% of restaurants open	Avg rev	Rev vs avg	Avg txns	Txns vs avg	Avg ticket	Ticket vs avg
New Year's Day	346	-32%	46%	$1,353	28%	41	1%	$33.07	27%
Super Bowl Sunday	347	-32%	65%	$960	-9%	37	-8%	$25.61	-2%
Valentine's Day	104	12%	93%	$1,109	5%	39	-4%	$28.28	9%
President's Day	305	-24%	82%	$855	-19%	36	-12%	$23.99	-8%
St. Patrick's Day	38	36%	89%	$1,410	33%	50	23%	$28.17	8%
Saturday before Easter	75	25%	87%	$1,321	25%	46	13%	$28.66	10%
Easter Sunday	351	-35%	52%	$1,145	8%	38	-7%	$30.38	17%
Cinco de Mayo	9	43%	93%	$1,416	34%	51	25%	$27.88	7%
Day before Mother's Day	7	44%	96%	$1,381	30%	46	13%	$29.96	15%
Mother's Day	89	19%	73%	$1,489	41%	45	10%	$33.19	27%
Memorial Day	285	-20%	68%	$1,088	3%	38	-7%	$28.77	10%
Day before Father's Day	11	43%	92%	$1,432	35%	49	20%	$29.37	13%
Father's Day	101	12%	72%	$1,438	36%	46	12%	$31.54	21%
4th of July	341	-31%	64%	$992	-6%	35	-14%	$28.50	9%
Labor Day	310	-25%	64%	$1,083	2%	38	-6%	$28.37	9%
Halloween	246	-14%	89%	$888	-16%	37	-10%	$24.18	-7%
Veteran's Day	290	-21%	65%	$1,128	6%	40	0%	$27.85	7%
Thanksgiving	364	-55%	33%	$1,244	17%	37	-10%	$33.82	30%
Black Friday	192	-4%	69%	$1,274	20%	43	6%	$29.44	13%
Saturday before Christmas	54	32%	83%	$1,465	38%	49	20%	$29.98	15%
Christmas Eve	124	6%	62%	$1,567	48%	38	-6%	$40.78	57%
Christmas Day	365	-62%	21%	$1,668	57%	48	17%	$34.89	34%
New Year's Eve	135	4%	66%	$1,462	38%	46	12%	$31.97	23%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including New Mexico, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.