Graphic of the Unites States of America

The State of Local Restaurants 2019

NEW MEXICO


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including New Mexico. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in New Mexico

New Mexico is the 33rd-ranked state for average restaurant revenues in the United States, pulling in 17% less in daily revenue than the national average on a given day.

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How much do restaurants in New Mexico make on an average day?

On a given day, restaurants in New Mexico brought in $1,059 in revenue. The average restaurant also processed about 41 transactions each day while seeing customers spend an average of $26.04 per ticket.

Sales Revenue Transactions Ticket Size
$1,059 41 $26.04
National Rank: 33 National Rank: 25 National Rank: 32

 

How much do local restaurants in New Mexico make each week?

Weekends are big for restaurants across the country, and things were no different in the Land of Enchantment, with 51% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 19% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 11% of all revenue.

 

Saturday was also the busiest day of the week in terms of foot traffic, with New Mexico restaurants processing an average of 48 transactions per day.

Alaska is the 11th-ranked state for average restaurant revenues in the United States, pulling in 14% more in daily revenue than the national average on a given day.

 

 

How much does the average restaurant in New Mexico make in a year?

Restaurants in New Mexico, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for New Mexico restaurants

Like many states across the country, Fourth of July weekend made an impact for restaurants in New Mexico. The third biggest day of the year, however, is uniquely New Mexican, as it fell on the opening day of the Albuquerque International Balloon Fiesta.

#1 #2 #3 #4 #5

7/6/18

4/21/18

10/6/18

8/3/18

8/10/18

Friday Saturday Saturday Friday Friday

 

New Mexico restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 346 -32% 46% $1,353 28% 41 1% $33.07 27%
Super Bowl Sunday 347 -32% 65% $960 -9% 37 -8% $25.61 -2%
Valentine's Day 104 12% 93% $1,109 5% 39 -4% $28.28 9%
President's Day 305 -24% 82% $855 -19% 36 -12% $23.99 -8%
St. Patrick's Day 38 36% 89% $1,410 33% 50 23% $28.17 8%
Saturday before Easter 75 25% 87% $1,321 25% 46 13% $28.66 10%
Easter Sunday 351 -35% 52% $1,145 8% 38 -7% $30.38 17%
Cinco de Mayo 9 43% 93% $1,416 34% 51 25% $27.88 7%
Day before Mother's Day 7 44% 96% $1,381 30% 46 13% $29.96 15%
Mother's Day 89 19% 73% $1,489 41% 45 10% $33.19 27%
Memorial Day 285 -20% 68% $1,088 3% 38 -7% $28.77 10%
Day before Father's Day 11 43% 92% $1,432 35% 49 20% $29.37 13%
Father's Day 101 12% 72% $1,438 36% 46 12% $31.54 21%
4th of July 341 -31% 64% $992 -6% 35 -14% $28.50 9%
Labor Day 310 -25% 64% $1,083 2% 38 -6% $28.37 9%
Halloween 246 -14% 89% $888 -16% 37 -10% $24.18 -7%
Veteran's Day 290 -21% 65% $1,128 6% 40 0% $27.85 7%
Thanksgiving 364 -55% 33% $1,244 17% 37 -10% $33.82 30%
Black Friday 192 -4% 69% $1,274 20% 43 6% $29.44 13%
Saturday before Christmas 54 32% 83% $1,465 38% 49 20% $29.98 15%
Christmas Eve 124 6% 62% $1,567 48% 38 -6% $40.78 57%
Christmas Day 365 -62% 21% $1,668 57% 48 17% $34.89 34%
New Year's Eve 135 4% 66% $1,462 38% 46 12% $31.97 23%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including New Mexico, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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