The State of Local Restaurants 2019
NEW JERSEY
We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including New Jersey. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.
What we learned about local restaurant sales in New Jersey
New Jersey is the 16th-ranked state for average restaurant revenues in the United States, pulling in 5% more in daily revenue than the national average on a given day.
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How much do restaurants in New Jersey make on an average day?
On a given day, restaurants in New Jersey brought in $1,341 in revenue. The average restaurant also processed about 39 transactions each day while seeing customers spend an average of $34.50 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,341 | 39 | $34.48 |
| National Rank: 16 | National Rank: 30 | National Rank: 3 |
How much do local restaurants in New Jersey make each week?
Weekends are big for restaurants across the country, and things were no different in the Garden State, with 57% of all revenue coming in between Friday and Sunday.
Saturday was the biggest day of the week, accounting for 22% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 9% of all revenue.
Friday was the busiest day of the week in terms of foot traffic, with New Jersey restaurants processing an average of 49 transactions per day.
New Jerseyans open their pocketbooks the most on Saturdays, spending $42.28 per ticket on average. Which is 23% more than the average ticket throughout the week.
How much does the average restaurant in New Jersey make in a year?
Restaurants in New Jersey, like most restaurants across the country, saw very little change in month to month revenue throughout the year.
Top 5 days for New Jersey restaurants
Mother's Day weekend was responsible for the top two days in New Jersey, while big weekends in June and April were responsible for the rest of the top five.
| #1 | #2 | #3 | #4 | #5 |
5/13/18 Mother's Day |
5/12/18 Day before Mother's Day |
6/16/18 Day before Father's Day |
4/28/18 |
6/23/18 |
| Sunday | Saturday | Saturday | Saturday | Saturday |
New Jersey restaurants on prominent days
Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 323 | -42% | 55% | $1,209 | -10% | 30 | -23% | $40.36 | 17% |
| Super Bowl Sunday | 184 | -6% | 76% | $1,423 | 6% | 37 | -5% | $38.42 | 11% |
| Valentine's Day | 99 | 25% | 88% | $1,656 | 24% | 44 | 12% | $37.99 | 10% |
| President's Day | 317 | -40% | 75% | $927 | -31% | 32 | -18% | $29.06 | -16% |
| St. Patrick's Day | 50 | 49% | 90% | $1,916 | 43% | 47 | 20% | $41.19 | 19% |
| Saturday before Easter | 68 | 41% | 91% | $1,801 | 35% | 45 | 16% | $40.09 | 16% |
| Easter Sunday | 164 | 1% | 55% | $2,126 | 59% | 33 | -14% | $63.61 | 85% |
| Cinco de Mayo | 8 | 65% | 96% | $2,004 | 50% | 47 | 20% | $42.92 | 24% |
| Day before Mother's Day | 2 | 85% | 96% | $2,227 | 67% | 48 | 25% | $46.04 | 34% |
| Mother's Day | 1 | 117% | 87% | $2,879 | 115% | 45 | 17% | $63.61 | 84% |
| Memorial Day | 264 | -27% | 66% | $1,290 | -4% | 38 | -3% | $34.23 | -1% |
| Day before Father's Day | 3 | 72% | 97% | $2,066 | 54% | 47 | 21% | $43.92 | 27% |
| Father's Day | 56 | 48% | 87% | $1,969 | 47% | 41 | 6% | $47.88 | 39% |
| 4th of July | 295 | -34% | 53% | $1,444 | 8% | 41 | 5% | $35.62 | 3% |
| Labor Day | 242 | -23% | 60% | $1,493 | 12% | 42 | 9% | $35.40 | 3% |
| Halloween | 192 | -9% | 87% | $1,220 | -9% | 41 | 5% | $29.82 | -13% |
| Veteran's Day | 155 | 4% | 78% | $1,542 | 15% | 39 | 0% | $39.55 | 15% |
| Thanksgiving | 352 | -50% | 31% | $1,888 | 41% | 32 | -18% | $59.09 | 71% |
| Black Friday | 147 | 6% | 80% | $1,529 | 14% | 38 | -1% | $40.03 | 16% |
| Saturday before Christmas | 30 | 54% | 82% | $2,179 | 63% | 49 | 26% | $44.54 | 29% |
| Christmas Eve | 88 | 32% | 72% | $2,125 | 59% | 35 | -10% | $60.61 | 76% |
| Christmas Day | 364 | -67% | 24% | $1,609 | 20% | 31 | -20% | $51.91 | 51% |
| New Year's Eve | 80 | 34% | 77% | $2,033 | 52% | 40 | 2% | $51.25 | 49% |
Methodology
Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including New Jersey, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.
