Graphic of the Unites States of America

The State of Local Restaurants 2019

NEW JERSEY


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including New Jersey. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in New Jersey

New Jersey is the 16th-ranked state for average restaurant revenues in the United States, pulling in 5% more in daily revenue than the national average on a given day.

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How much do restaurants in New Jersey make on an average day?

On a given day, restaurants in New Jersey brought in $1,341 in revenue. The average restaurant also processed about 39 transactions each day while seeing customers spend an average of $34.50 per ticket.

Sales Revenue Transactions Ticket Size
$1,341 39 $34.48
National Rank: 16 National Rank: 30 National Rank: 3

 

How much do local restaurants in New Jersey make each week?

Weekends are big for restaurants across the country, and things were no different in the Garden State, with 57% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 22% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 9% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with New Jersey restaurants processing an average of 49 transactions per day.

New Jerseyans open their pocketbooks the most on Saturdays, spending $42.28 per ticket on average. Which is 23% more than the average ticket throughout the week.

 

 

How much does the average restaurant in New Jersey make in a year?

Restaurants in New Jersey, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for New Jersey restaurants

Mother's Day weekend was responsible for the top two days in New Jersey, while big weekends in June and April were responsible for the rest of the top five.

#1 #2 #3 #4 #5

5/13/18

Mother's Day

5/12/18

Day before Mother's Day

6/16/18

Day before Father's Day

4/28/18

6/23/18

Sunday Saturday Saturday Saturday Saturday

 

New Jersey restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 323 -42% 55% $1,209 -10% 30 -23% $40.36 17%
Super Bowl Sunday 184 -6% 76% $1,423 6% 37 -5% $38.42 11%
Valentine's Day 99 25% 88% $1,656 24% 44 12% $37.99 10%
President's Day 317 -40% 75% $927 -31% 32 -18% $29.06 -16%
St. Patrick's Day 50 49% 90% $1,916 43% 47 20% $41.19 19%
Saturday before Easter 68 41% 91% $1,801 35% 45 16% $40.09 16%
Easter Sunday 164 1% 55% $2,126 59% 33 -14% $63.61 85%
Cinco de Mayo 8 65% 96% $2,004 50% 47 20% $42.92 24%
Day before Mother's Day 2 85% 96% $2,227 67% 48 25% $46.04 34%
Mother's Day 1 117% 87% $2,879 115% 45 17% $63.61 84%
Memorial Day 264 -27% 66% $1,290 -4% 38 -3% $34.23 -1%
Day before Father's Day 3 72% 97% $2,066 54% 47 21% $43.92 27%
Father's Day 56 48% 87% $1,969 47% 41 6% $47.88 39%
4th of July 295 -34% 53% $1,444 8% 41 5% $35.62 3%
Labor Day 242 -23% 60% $1,493 12% 42 9% $35.40 3%
Halloween 192 -9% 87% $1,220 -9% 41 5% $29.82 -13%
Veteran's Day 155 4% 78% $1,542 15% 39 0% $39.55 15%
Thanksgiving 352 -50% 31% $1,888 41% 32 -18% $59.09 71%
Black Friday 147 6% 80% $1,529 14% 38 -1% $40.03 16%
Saturday before Christmas 30 54% 82% $2,179 63% 49 26% $44.54 29%
Christmas Eve 88 32% 72% $2,125 59% 35 -10% $60.61 76%
Christmas Day 364 -67% 24% $1,609 20% 31 -20% $51.91 51%
New Year's Eve 80 34% 77% $2,033 52% 40 2% $51.25 49%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including New Jersey, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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