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The State of Local Restaurants 2019

MISSISSIPPI


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Mississippi. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Mississippi

Mississippi is the 50th-ranked state for average restaurant revenues in the United States, pulling in 44% less in daily revenue than the national average on a given day.

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How much do restaurants in Mississippi make on an average day?

On a given day, restaurants in Mississippi brought in $708 in revenue. The average restaurant also processed about 30 transactions each day while seeing customers spend an average of $23.78 per ticket.

Sales Revenue Transactions Ticket Size
$708 30 $23.78
National Rank: 50 National Rank: 47 National Rank: 46

 

How much do local restaurants in Mississippi make each week?

Weekends are big for restaurants across the country, and things were no different in the Magnolia State, with 53% of all revenue coming in between Friday and Sunday.

Friday was the biggest day of the week, accounting for 22% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 9% of all revenue.

 

Friday was also the busiest day of the week in terms of foot traffic, with Mississippi restaurants processing an average of 37 transactions per day.

Mississippians open their pocketbooks the most on Saturdays, spending $27.67 per ticket on average. Which is 16% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Mississippi make in a year?

Restaurants in Mississippi, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for Mississippi restaurants

Unlike most other states, where springtime holidays like Mother's Day and Cinco de Mayo topped the charts, restaraunts in Mississippi saw their top days spread evenly throughout the spring and summer.

#1 #2 #3 #4 #5

3/30/18

8/3/18

6/22/18

4/6/18

4/27/18

Friday Friday Friday Friday Friday

 

Mississippi restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 364 -73% 31% $496 -30% 20 -33% $24.84 4%
Super Bowl Sunday 324 -35% 58% $627 -11% 24 -21% $26.48 11%
Valentine's Day 101 16% 82% $794 12% 30 1% $26.28 11%
President's Day 336 -38% 64% $545 -23% 26 -13% $20.98 -12%
St. Patrick's Day 33 55% 84% $1,034 46% 37 23% $28.26 19%
Saturday before Easter 36 52% 86% $986 39% 34 15% $28.86 21%
Easter Sunday 319 -33% 48% $781 10% 26 -12% $29.74 25%
Cinco de Mayo 27 58% 87% $1,007 42% 36 20% $28.16 18%
Day before Mother's Day 32 55% 89% $972 37% 33 12% $29.06 22%
Mother's Day 90 23% 62% $1,107 56% 32 9% $34.23 44%
Memorial Day 350 -45% 48% $648 -9% 27 -11% $24.40 3%
Day before Father's Day 44 48% 88% $940 33% 33 11% $28.53 20%
Father's Day 116 11% 62% $1,000 41% 31 6% $31.75 34%
4th of July 361 -56% 36% $691 -2% 26 -12% $26.46 11%
Labor Day 358 -50% 43% $655 -8% 27 -10% $24.36 2%
Halloween 190 -9% 82% $622 -12% 30 0% $20.92 -12%
Veteran's Day 268 -23% 54% $792 12% 29 -2% $27.19 14%
Thanksgiving 363 -72% 24% $647 -9% 17 -42% $37.18 56%
Black Friday 211 -12% 66% $745 5% 26 -13% $28.74 21%
Saturday before Christmas 110 13% 74% $847 20% 29 -2% $29.03 22%
Christmas Eve 360 -54% 43% $593 -16% 19 -37% $31.81 34%
Christmas Day 365 -79% 16% $740 4% 22 -25% $33.11 39%
New Year's Eve 275 -25% 55% $756 7% 28 -7% $27.36 15%

Tips and ideas from the Mississippi Hospitality and Restaurant Association

Pat Fontaine, Executive Director of the Mississippi Hospitality and Restaurant Association gives the following advice to Mississippi restaurant owners:

"Local restaurant owners should define their market area when looking at locations, utilizing general guidelines as they relate to meal periods. For example, a restaurant serving breakfast should be located near residential areas, close to offices or directly on a commuter path. Owners should closely examine population demographic characteristics, consumer spending behavior, motor-vehicle and foot-traffic patterns, demand generators, and future changes in the market area.

Market data is extremely important to restaurant owners in all phases of the life of a restaurant. In the initial planning, it is the basis of determining location, menu, menu pricing, hours of operation, etc. In the day-to-day operations, knowing your competition and local events can be helpful in determining what specials to offer, staff scheduling and hours of operation. For future planning, knowing construction plans in your area, urban development plans that may influence population, zoning changes, new businesses that may affect employment and new restaurants coming to the area determine your restaurant's course.

With the number of restaurants opening around the state of Mississippi, and the competition increasing for the discretionary dining dollar, having complete and accurate market data can not only be valuable in running your restaurant, it is absolutely necessary for your survival!"

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Mississippi, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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