Graphic of the Unites States of America

The State of Local Restaurants 2019

MINNESOTA


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Minnesota. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Minnesota

Minnesota is the 15th-ranked state for average restaurant revenues in the United States, pulling in 8% more in daily revenue than the national average on a given day.

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How much do restaurants in Minnesota make on an average day?

On a given day, restaurants in Minnesota brought in $1,370 in revenue. The average restaurant also processed about 48 transactions each day while seeing customers spend an average of $28.37 per ticket.

Sales Revenue Transactions Ticket Size
$1,370 48 $28.37
National Rank: 14 National Rank: 13 National Rank: 22

 

How much do local restaurants in Minnesota make each week?

Weekends are big for restaurants across the country, and things were no different in the North Star State, with 55% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with Minnesota restaurants processing an average of 60 transactions per day.

Minnesotans open their pocketbooks the most on Saturdays, spending $33.58 per ticket on average. Which is 18% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Minnesota make in a year?

Restaurants in Minnesota, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for Minnesota restaurants

Mother's Day weekend and Cinco de Mayo were big for restaurants in Minnesota, claiming three of the top five days of the year.

#1 #2 #3 #4 #5

5/13/18

Mother's Day

10/14/18

5/5/18

Cinco de Mayo

4/21/18

5/12/18

Day before Mother's Day

Sunday Sunday Saturday Saturday Saturday

 

Minnesota restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -55% 45% $1,167 -15% 36 -26% $32.59 15%
Super Bowl Sunday 223 -13% 73% $1,404 3% 40 -17% $35.01 23%
Valentine's Day 120 12% 86% $1,538 12% 52 7% $29.71 5%
President's Day 344 -43% 76% $889 -35% 36 -25% $24.49 -14%
St. Patrick's Day 9 58% 87% $2,137 56% 66 38% $32.16 13%
Saturday before Easter 85 31% 86% $1,806 32% 54 11% $33.74 19%
Easter Sunday 312 -32% 54% $1,503 10% 36 -25% $41.66 47%
Cinco de Mayo 3 68% 93% $2,147 57% 65 35% $33.04 16%
Day before Mother's Day 5 62% 93% $2,059 50% 58 21% $35.25 24%
Mother's Day 1 70% 86% $2,348 71% 57 17% $41.54 46%
Memorial Day 257 -21% 66% $1,413 3% 45 -6% $31.15 10%
Day before Father's Day 22 51% 95% $1,874 37% 55 14% $34.13 20%
Father's Day 12 56% 87% $2,114 54% 56 16% $37.76 33%
4th of July 296 -28% 61% $1,395 2% 44 -8% $31.46 11%
Labor Day 259 -21% 62% $1,505 10% 47 -2% $31.85 12%
Halloween 216 -11% 89% $1,180 -14% 50 4% $23.46 -17%
Veteran's Day 192 -8% 77% $1,415 3% 44 -9% $32.26 14%
Thanksgiving 364 -69% 39% $936 -32% 25 -49% $38.07 34%
Black Friday 128 8% 78% $1,638 20% 49 1% $33.57 18%
Saturday before Christmas 94 23% 81% $1,794 31% 49 2% $36.41 28%
Christmas Eve 361 -58% 53% $929 -32% 27 -43% $34.02 20%
Christmas Day 365 -85% 18% $1,019 -26% 27 -44% $37.77 33%
New Year's Eve 163 0% 74% $1,606 17% 45 -7% $35.77 26%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Minnesota, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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