Graphic of the Unites States of America

The State of Local Restaurants 2019

IOWA


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Iowa. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Iowa

Iowa is the 37th-ranked state for average restaurant revenues in the United States, pulling in 23% less in daily revenue than the national average on a given day.

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How much do restaurants in Iowa make on an average day?

On a given day, restaurants in Iowa brought in $984 in revenue. The average restaurant also processed about 39 transactions each day while seeing customers spend an average of $24.92 per ticket.

Sales Revenue Transactions Ticket Size
$984 39 $24.92
National Rank: 37 National Rank: 30 National Rank: 39

 

How much do local restaurants in Iowa make each week?

Weekends are big for restaurants across the country, and things were no different in the Hawkeye State, with 55% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 21% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 9% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with Iowa restaurants processing an average of 48 transactions per day.

Iowans open their pocketbooks the most on Saturdays, spending $29.23 per ticket on average. Which is 17% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Iowa make in a year?

Restaurants in Iowa experience their biggest months during the summer, as opposed to most restaurants across the country where revenue stays mostly consistent throughout the year.

 

Top 5 days for Iowa restaurants

Springtime was big for restaurants in Iowa with Mother's Day weekend, St. Patrick's Day, and Cinco de Mayo all responsible for top days of the year.

#1 #2 #3 #4 #5

5/12/18

Day before Mother's Day

4/21/18

4/7/18

3/17/18

St. Patrick's Day

5/5/18

Cinco de Mayo

Saturday Saturday Saturday Saturday Saturday

 

Iowa restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -54% 45% $862 -12% 31 -23% $28.23 13%
Super Bowl Sunday 289 -28% 69% $869 -12% 34 -13% $25.44 2%
Valentine's Day 123 9% 88% $1,043 6% 40 1% $26.25 5%
President's Day 354 -48% 73% $600 -39% 30 -24% $19.88 -20%
St. Patrick's Day 4 74% 90% $1,617 64% 58 46% $27.97 12%
Saturday before Easter 11 58% 92% $1,454 48% 48 21% $30.48 22%
Easter Sunday 320 -37% 53% $992 1% 31 -23% $32.48 30%
Cinco de Mayo 5 66% 96% $1,465 49% 50 26% $29.41 18%
Day before Mother's Day 1 79% 96% $1,564 59% 49 24% $31.82 28%
Mother's Day 10 60% 78% $1,717 75% 50 26% $34.62 39%
Memorial Day 307 -33% 56% $1,013 3% 39 -2% $26.15 5%
Day before Father's Day 19 53% 96% $1,339 36% 46 16% $29.37 18%
Father's Day 86 33% 77% $1,460 48% 47 20% $30.83 24%
4th of July 283 -26% 56% $1,100 12% 40 2% $27.26 9%
Labor Day 301 -31% 57% $1,024 4% 39 -1% $26.28 5%
Halloween 237 -15% 88% $811 -18% 38 -3% $21.09 -15%
Veteran's Day 178 -4% 71% $1,144 16% 43 9% $26.58 7%
Thanksgiving 364 -67% 36% $774 -21% 28 -29% $27.78 11%
Black Friday 110 12% 78% $1,216 24% 39 -1% $31.08 25%
Saturday before Christmas 74 37% 82% $1,416 44% 45 14% $31.47 26%
Christmas Eve 360 -57% 52% $698 -29% 24 -38% $28.61 15%
Christmas Day 365 -92% 14% $505 -49% 22 -45% $23.39 -6%
New Year's Eve 181 -4% 71% $1,139 16% 39 -1% $29.19 17%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Iowa, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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