THE STATE OF LOCAL RESTAURANTS 2018
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Wyoming
Wyoming is the 38th-ranked state for restaurant revenues in the United States. Restaurants in The Cowboy State had a very different annual seasonality than most states last year. Their top days of the year surround the 2017 Solar Eclipse and state celebrations instead of the expected holidays.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR WYOMING RESTAURANTS
Restaurants in Wyoming rank 44th for the average number of transactions each day. The average ticket size is the 20th largest. Wyoming is the 38th-ranked state for average daily revenues.
|Transactions||Ticket Size||Sales Revenue|
|National Rank: 44||National Rank: 20||National Rank: 38|
WYOMING WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Wyoming see more revenue, transactions, and higher average ticket sizes on the weekend.
WYOMING’S AVERAGE WEEK
Here we see a day by day look at the average daily sales revenue in Wyoming compared to the national averages. Wyoming mostly follows the national trend, however, they do see a slightly stronger mid-week than most.
THE AVERAGE YEAR FOR WYOMING RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That is not the case with Wyoming, however, which has a very different annual seasonality. Restaurants in Wyoming make quite a bit more of their annual revenue during the summer.
TOP 5 DAYS FOR WYOMING RESTAURANTS
Unlike most states, where Mother’s Day, Cinco de Mayo, and the week before Christmas typically top the list, restaurants in Wyoming saw their top days in the summer. Most interestingly, the 2017 Solar Eclipse weekend tops the list right alongside Frontier Days.
|AUG 20Weekend before Eclipse||JUL 22Frontier Days||AUG 19Weekend of the Eclipse||AUG 11||JUN 30Frontier Days|
WYOMING RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day? For the most part, holidays and events have little impact on restaurant performance.
|Day||Rank/365||Daily Sales||Change in sales||Number of transactions||Change in Transaction Volume||Avg transaction size||Change in Average Ticket|
|Cinco De Mayo||110||$1,290||18.29%||41||27.77%||$31.47||-6.57%|
|Day before T-giving||258||$877||-19.63%||27||-16.09%||$32.56||-3.34%|
|New Year’s Eve||98||$1,324||21.34%||29||-8.44%||$45.05||33.74%|
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email firstname.lastname@example.org.