THE STATE OF LOCAL RESTAURANTS 2018
West Virginia
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about West Virginia
West Virginia is the 47th-ranked state for restaurant revenues. This also means The Mountain State is one of the most affordable states to #eatlocal. West Virginia also enjoys steady and consistent day-to-day and month-to-month seasonalities.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR WEST VIRGINIA RESTAURANTS
Restaurants in West Virginia rank 39th for the average number of transactions each day, 47th for average ticket size, and 45th for average daily revenues. All told, this makes The Mountain State the 47th overall best state for restaurants and one of the most affordable states to #eatlocal.
| Transactions | Ticket Size | Sales Revenue |
| 36 | $26 | $909 |
| National Rank: 39 | National Rank: 47 | National Rank: 45 |
WEST VIRGINIA WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in West Virginia see more revenue, more transactions, and higher average ticket sizes on the weekend.
WEST VIRGINIA’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in West Virginia compared to the national averages. Restaurants in West Virginia see experience a slightly slower weekend, but make up for it with a stronger mid-week.
THE AVERAGE YEAR FOR WEST VIRGINIA RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds true for West Virginia for the most part. Restaurants in West Virginia do see a slightly slower start to the year but more than make up for it with a strong spring and summer that carries into the fall.
TOP 5 DAYS FOR WEST VIRGINIA RESTAURANTS
Here are the top revenue-generating days for restaurants in West Virginia. Like most other states, Cinco de Mayo and Mother’s Day top the list.
| #1 | #2 | #3 | #4 | #5 |
| MAY 5Cinco de Mayo | MAY 13Mother’s Day Weekend | MAY 14Mother’s Day | OCT 14 | OCT 13 |
| FRIDAY | SATURDAY | SUNDAY | SATURDAY | FRIDAY |
WEST VIRGINIA ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
| Super Bowl | 331 | $628 | -30.96% | 23 | -36.34% | $27.67 | 7.83% |
| Valentines Day | 82 | $1,155 | 27.10% | 41 | 13.69% | $28.52 | 11.14% |
| St. Patrick’s | 81 | $1,156 | 27.21% | 47 | 30.90% | $24.79 | -3.39% |
| Cinco De Mayo | 1 | $1,572 | 72.94% | 56 | 56.71% | $28.15 | 9.71% |
| Mother’s Day | 3 | $1,543 | 69.73% | 34 | -5.11% | $45.63 | 77.84% |
| Father’s Day | 101 | $1,060 | 16.58% | 30 | -17.04% | $35.85 | 39.71% |
| July 4th | 363 | $336 | -63.02% | 12 | -65.04% | $26.98 | 5.16% |
| Day before T-giving | 141 | $906 | -0.34% | 35 | -3.11% | $26.24 | 2.25% |
| Thanksgiving | 362 | $360 | -60.36% | 8 | -76.49% | $43.01 | 67.63% |
| Christmas Eve | 357 | $480 | -47.24% | 14 | -60.45% | $34.03 | 32.61% |
| Christmas | 365 | $197 | -78.34% | 4 | -87.74% | $45.07 | 75.65% |
| New Year’s Eve | 114 | $970 | 6.73% | 24 | -31.41% | $39.69 | 54.68% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
