THE STATE OF LOCAL RESTAURANTS 2018
Virginia
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Virginia
Virginia is the 22nd-ranked state for restaurants. While a large number of daily transactions give Virginia’s restaurants a big sales boost, they still tend to follow national trends in terms of seasonality and revenue distribution across days of the week and months of the year.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR VIRGINIA RESTAURANTS
Restaurants in Virginia rank 16th for the average number of transactions each day, 37th for average ticket size, and 19th for average daily revenues. All told, this makes The Old Dominion State the 22nd-ranked state for restaurants.
| Transactions | Ticket Size | Sales Revenue |
| 50 | $30 | $1,523 |
| National Rank: 16 | National Rank: 37 | National Rank: 19 |
VIRGINIA WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Virginia see more revenue, more transactions, and higher average ticket sizes on the weekend.
VIRGINIA’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Virginia compared to the national averages.
THE AVERAGE YEAR FOR VIRGINIA RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds true for Virginia.
TOP 5 DAYS FOR VIRGINIA RESTAURANTS
Here are the top revenue-generating days for restaurants in Virginia. Like most other states, Mother’s Day weekend tops the charts.
| #1 | #2 | #3 | #4 | #5 |
| MAY 14Mother’s Day | MAY 13Mother’s Day Weekend | MAR 11 | FEB 25 | MAR 25 |
| SUNDAY | SATURDAY | SATURDAY | SATURDAY | SATURDAY |
VIRGINIA RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
| Super Bowl | 281 | $1,144 | -24.88% | 35 | -30.14% | $32.64 | 8.45% |
| Valentines Day | 119 | $1,689 | 10.88% | 50 | -0.81% | $33.93 | 12.74% |
| St. Patrick’s | 37 | $2,166 | 42.18% | 70 | 39.75% | $30.88 | 2.61% |
| Cinco De Mayo | 8 | $2,325 | 52.64% | 75 | 49.26% | $31.04 | 3.14% |
| Mother’s Day | 1 | $2,607 | 71.09% | 55 | 9.79% | $47.30 | 57.17% |
| Father’s Day | 47 | $2,134 | 40.08% | 50 | -0.57% | $42.76 | 42.09% |
| July 4th | 331 | $1,005 | -34.00% | 28 | -43.80% | $35.64 | 18.43% |
| Day before T-giving | 111 | $1,735 | 13.90% | 55 | 9.79% | $31.49 | 4.63% |
| Thanksgiving | 358 | $797 | -47.68% | 16 | -68.55% | $50.49 | 67.79% |
| Christmas Eve | 214 | $1,339 | -12.10% | 31 | -38.62% | $43.46 | 44.43% |
| Christmas | 364 | $718 | -52.88% | 15 | -69.72% | $47.23 | 56.96% |
| New Year’s Eve | 100 | $1,905 | 25.01% | 45 | -9.52% | $41.93 | 39.34% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
