THE STATE OF LOCAL RESTAURANTS 2018
Vermont
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Vermont
Vermont is the 19th-ranked state for restaurants. Restaurants in The Green Mountain State experience a higher level of seasonality throughout the year than the national baseline.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR VERMONT RESTAURANTS
Restaurants in Vermont rank 34th for the average number of transactions each day, 6th for average ticket size, and 21st for average daily revenues. All told, this makes The Green Mountain State the 19th overall best state for restaurants.
| Transactions | Ticket Size | Sales Revenue |
| 37 | $40 | $1,505 |
| National Rank: 34 | National Rank: 6 | National Rank: 21 |
VERMONT WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Vermont see more revenue, more transactions, and higher average ticket sizes on the weekend.
VERMONT’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Vermont compared to the national averages. Vermont deviates from the national trend slightly, with stronger weekend revenues.
THE AVERAGE YEAR FOR VERMONT RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. Vermont, on the other hand, fluctuates quite a bit. Vermont eateries experience a slower start to the year, especially in the spring, but finish out the summer and year on a strong note.
TOP 5 DAYS FOR VERMONT RESTAURANTS
Here are the top revenue-generating days for restaurants in Vermont. Vermont breaks with the national averages with the New Year’s holiday taking 2 of the top 5 days. In most other states, those days typically number among the worse days for revenue.
| #1 | #2 | #3 | #4 | #5 |
| DEC 31New Year’s Eve | OCT 7 | FEB 18Saturday after Valentine’s Day | JUL 1Fourth of July Weekend | DEC 29New Year’s Weekend |
| SUNDAY | SATURDAY | SATURDAY | SATURDAY | FRIDAY |
VERMONT RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
| Super Bowl | 261 | $1,054 | -29.99% | 29 | -21.07% | $36.16 | -8.93% |
| Valentines Day | 140 | $1,619 | 7.56% | 36 | -1.45% | $44.49 | 12.06% |
| St. Patrick’s | 76 | $2,108 | 40.00% | 50 | 36.37% | $41.85 | 5.40% |
| Cinco De Mayo | 120 | $1,775 | 17.93% | 50 | 34.33% | $35.79 | -9.86% |
| Mother’s Day | 46 | $2,348 | 55.94% | 40 | 7.65% | $59.05 | 48.73% |
| Father’s Day | 124 | $1,733 | 15.14% | 37 | 0.37% | $46.76 | 17.78% |
| July 4th | 279 | $995 | -33.92% | 22 | -40.60% | $45.35 | 14.22% |
| Day before T-giving | 145 | $1,576 | 4.71% | 39 | 5.65% | $40.40 | 1.75% |
| Thanksgiving | 217 | $1,184 | -21.33% | 13 | -65.33% | $92.50 | 132.96% |
| Christmas Eve | 97 | $1,983 | 31.76% | 31 | -17.34% | $64.98 | 63.66% |
| Christmas | 290 | $951 | -36.79% | 10 | -72.17% | $92.57 | 133.15% |
| New Year’s Eve | 1 | $3,476 | 130.93% | 53 | 42.32% | $66.15 | 66.60% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
