THE STATE OF LOCAL RESTAURANTS 2018
Utah
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Utah
Utahns love to eat out, ranking the Beehive State No. 5 nationally for restaurant revenues. However, unlike most states, Utahns don’t eat out on Sunday. It doesn’t matter if it is one of their highest revenue generating weekends, Memorial Day and Labor Day, Utahns don’t eat out on Sunday.
This holds true for Mother’s Day, by far the highest revenue generating day for restaurants in America. Also, while the rest of the country continues to eat out during the holiday season, the closer it gets to Christmas, the less Utahns tend to eat out. See the full report and details below.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR UTAH RESTAURANTS
Utah stands out in all three categories. It especially stands above the crowd when it comes to overall revenue. The Beehive State ranks 5th nationally, coming in after the likes of California, New York, and Washington, D.C.
| Transactions | Ticket Size | Sales Revenue |
| 53 | $39 | $2,127 |
| National Rank: 12 | National Rank: 12 | National Rank: 6 |
UTAH WEEKDAYS COMPARED TO WEEKENDS
Despite sluggish Sunday sales, Utah restaurants still see more revenue, transactions, and higher ticket averages on the weekend.
UTAH’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Utah compared to the national averages. This is where we can see just how little Sunday contributes to weekend sales.
THE AVERAGE YEAR FOR UTAH RESTAURANTS
On a national level, monthly sales revenues only have a subtle variation from month to month. In Utah, however, we see revenues drop as we approach the end of the year. They make up for this during the summer months.
TOP 5 DAYS FOR UTAH RESTAURANTS
Here are the top revenue-generating days for restaurants in Utah. Memorial Day Weekend and Labor Day weekend are the best for sure, with the Saturday following Valentine’s Day in the mix.
| #1 | #2 | #3 | #4 | #5 |
| SEPT 4Labor Day | MAY 29Memorial Day | MAY 27Memorial Weekend | FEB 18Saturday after Valentine’s Day | SEPT 2Labor Day weekend |
| MONDAY | MONDAY | SATURDAY | SATURDAY | SATURDAY |
UTAH RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg Ticket Size | Change in Avg Ticket |
| Super Bowl | 362 | $555 | -73.89% | 24 | -55.58% | $23.49 | -39.56% |
| Valentines Day | 94 | $2,429 | 14.21% | 61 | 14.20% | $39.96 | 2.81% |
| St. Patrick’s | 57 | $3,106 | 46.04% | 74 | 38.67% | $42.08 | 8.26% |
| Cinco De Mayo | 61 | $2,996 | 40.84% | 77 | 43.99% | $39.08 | 0.55% |
| Mother’s Day | 298 | $1,131 | -46.85% | 34 | -36.08% | $33.22 | -14.52% |
| Father’s Day | 317 | $979 | -53.97% | 32 | -40.08% | $30.69 | -21.03% |
| July 4th | 36 | $3,618 | 70.11% | 34 | -36.52% | $107.08 | 175.50% |
| Day before T-giving | 252 | $1,702 | -20.00% | 59 | 11.18% | $28.75 | -26.03% |
| Thanksgiving | 364 | $492 | -76.85% | 13 | -75.37% | $37.54 | -3.40% |
| Christmas Eve | 363 | $510 | -76.02% | 15 | -72.20% | $34.46 | -11.34% |
| Christmas | 365 | $168 | -92.11% | 6 | -88.96% | $28.58 | -26.47% |
| New Year’s Eve | 342 | $885 | -58.38% | 28 | -46.72% | $31.21 | -19.70% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
