THE STATE OF LOCAL RESTAURANTS 2018
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Pennsylvania
For the most part, Pennsylvania is a great state for restaurants with steady seasonality and reliable weekly sales patterns. Restaurants in the Keystone State rank low for number of transactions but above average in ticket size.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR PENNSYLVANIA RESTAURANTS
Restaurants in Pennsylvania rank 42nd for the average number of transactions each day, 14th for average ticket size, and 33rd for average daily revenues. All told, this makes The Keystone State the 31st-ranked state for restaurants.
|Transactions||Ticket Size||Sales Revenue|
|National Rank: 42||National Rank: 14||National Rank: 33|
PENNSYLVANIA WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Pennsylvania see more revenue, more transactions, and higher average ticket sizes on the weekend.
PENNSYLVANIA’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Pennsylvania compared to the national averages. Pennsylvania mostly follows the national trend.
THE AVERAGE YEAR FOR PENNSYLVANIA RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. This holds true for restaurants in Pennsylvania, with a December spike.
TOP 5 DAYS FOR PENNSYLVANIA RESTAURANTS
Here are the top revenue-generating days for restaurants in Pennsylvania. Like most states, Mother’s Day weekend makes the list, but so do a few days in December, and the weekend following Valentine’s Day.
|MAY 14Mother’s Day||DEC 22Christmas Week||MAY 13Mother’s Day Weekend||DEC 16Weekend before Christmas||FEB 18Weekend after Valentine’s Day|
PENNSYLVANIA ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
|Day||Rank/365||Daily Sales||Change in sales||Number of transactions||Change in Transaction Volume||Avg transaction size||Change in Average Ticket|
|Cinco De Mayo||44||$1,756||45.26%||50||47.93%||$35.05||-0.46%|
|Day before T-giving||112||$1,393||15.21%||40||17.09%||$35.12||-0.26%|
|New Year’s Eve||45||$1,750||44.76%||34||-0.76%||$52.06||47.86%|
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email firstname.lastname@example.org.