THE STATE OF LOCAL RESTAURANTS 2018
New Mexico
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about New Mexico
Restaurants in New Mexico typically follow national trends when it comes to daily revenues, average ticket sizes, and the number of transactions per day. However, restaurants in The Land of Enchantment stand out when it comes to December sales and prominent events and holidays.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR NEW MEXICO RESTAURANTS
Restaurants in New Mexico typically have a below average ranking when it comes to daily transactions and daily sales revenue, but they hold with the average when it comes to the average ticket size.
| Transactions | Ticket Size | Sales Revenue |
| 31 | $35 | $1,093 |
| National Rank: 47 | National Rank: 17 | National Rank: 37 |
NEW MEXICO WEEKDAYS COMPARED TO WEEKENDS
As in most states, restaurants in New Mexico see more revenue come in on the weekend, as well as higher ticket averages and more transactions.
NEW MEXICO’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in New Mexico compared to the national averages. New Mexico mostly follows the national trend, except on Sunday, when sales are well below average.
THE AVERAGE YEAR FOR NEW MEXICO RESTAURANTS
On a national level, sales revenues only have a subtle variation from month-to-month. That holds true for New Mexico, the slight outlier being an even stronger December.
TOP 5 DAYS FOR NEW MEXICO RESTAURANTS
Here are the top revenue-generating days for restaurants in New Mexico. While December is a strong month annually for the average restaurant in America, the days before Christmas and New Years tend to be the lowest ranking days nationally. In New Mexico, they are the best.
| #1 | #2 | #3 | #4 | #5 |
| DEC 22Christmas Week | DEC 29New Years Week | DEC 23Christmas Week | DEC 15Weekend before Christmas | DEC 16Weekend before Christmas |
| MONDAY | MONDAY | SATURDAY | SATURDAY | SATURDAY |
NEW MEXICO RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day? While they may not be New Mexico’s strongest sales days of the year, restaurants in the Land of Enchantment do notably better on prominent days than the average American restaurant.
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
| Super Bowl | 363 | $509 | -53.41% | 17 | -45.46% | $29.92 | -13.77% |
| Valentines Day | 96 | $1,356 | 24.02% | 34 | 7.69% | $40.34 | 16.26% |
| St. Patrick’s | 16 | $1,599 | 46.26% | 44 | 42.20% | $36.03 | 3.83% |
| Cinco De Mayo | 78 | $1,424 | 30.26% | 43 | 36.30% | $33.48 | -3.52% |
| Mother’s Day | 87 | $1,397 | 27.83% | 28 | -10.04% | $49.77 | 43.45% |
| Father’s Day | 192 | $1,022 | -6.47% | 26 | -15.10% | $38.59 | 11.21% |
| July 4th | 361 | $546 | -50.03% | 16 | -47.27% | $33.19 | -4.34% |
| Day before T-giving | 102 | $1,327 | 21.39% | 35 | 11.45% | $38.15 | 9.96% |
| Thanksgiving | 365 | $223 | -79.64% | 6 | -81.08% | $37.70 | 8.64% |
| Christmas Eve | 140 | $1,149 | 5.16% | 22 | -29.13% | $51.97 | 49.78% |
| Christmas | 364 | $314 | -71.29% | 8 | -73.93% | $38.58 | 11.18% |
| New Year’s Eve | 23 | $1,569 | 43.57% | 32 | 1.26% | $49.67 | 43.14% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
