THE STATE OF LOCAL RESTAURANTS 2018
Missouri
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Missouri
Missouri is the 34th-ranked state for restaurants. Restaurants in The Show Me State experience normal, predictable weekly and monthly seasonality. Missouri restaurants enjoy above-average December revenues and have their best sales days the weekend before Christmas.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR MISSOURI RESTAURANTS
Restaurants in Missouri rank 35th for the average number of transactions each day, 26th for average ticket size, and 34th for average daily revenues.
| Transactions | Ticket Size | Sales Revenue |
| 37 | $32 | $1,182 |
| National Rank: 35 | National Rank: 26 | National Rank: 34 |
MISSOURI WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Missouri see more revenue, more transactions, and higher average ticket sizes on the weekend.
MISSOURI’S AVERAGE WEEK
Here we see a day by day look at the average daily sales revenue in Missouri compared to the national averages. Missouri restaurants mostly follow the national trend, although they see slightly more of their weekly revenue come in on Friday and Saturday.
THE AVERAGE YEAR FOR MISSOURI RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds true for Missouri.
TOP 5 DAYS FOR MISSOURI RESTAURANTS
Here are the top five revenue-generating days for restaurants in Missouri. Like most states, Mother’s Day weekend makes the list; however, Mother’s Day itself, the national best day for restaurants, doesn’t. Unlike most states, Missouri’s next best days for restaurant sales happen the week before Christmas.
| #1 | #2 | #3 | #4 | #5 |
| DEC 9 | MAY 13Mother’s Day Weekend | DEC 16Weekend before Christmas | DEC 15Weekend before Christmas | SEP 23 |
| SATURDAY | SATURDAY | SATURDAY | FRIDAY | SATURDAY |
MISSOURI RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg Ticket Size | Change in Avg Ticket |
| Super Bowl | 325 | $728 | -38.36% | 23 | -36.40% | $31.10 | -2.16% |
| Valentines Day | 105 | $1,411 | 19.44% | 39 | 4.91% | $36.54 | 14.93% |
| St. Patrick’s | 37 | $1,787 | 51.26% | 57 | 55.40% | $31.24 | -1.74% |
| Cinco De Mayo | 24 | $1,831 | 55.00% | 59 | 59.92% | $31.11 | -2.15% |
| Mother’s Day | 17 | $1,864 | 57.76% | 41 | 10.03% | $46.01 | 44.74% |
| Father’s Day | 107 | $1,340 | 13.44% | 34 | -6.45% | $38.91 | 22.40% |
| July 4th | 362 | $545 | -53.90% | 18 | -52.07% | $30.87 | -2.90% |
| Day before T-giving | 104 | $1,436 | 21.53% | 41 | 10.61% | $35.26 | 10.92% |
| Thanksgiving | 364 | $396 | -66.46% | 9 | -76.38% | $45.57 | 43.36% |
| Christmas Eve | 291 | $841 | -28.84% | 16 | -55.82% | $51.69 | 62.60% |
| Christmas | 365 | $146 | -87.64% | 4 | -90.27% | $40.79 | 28.30% |
| New Year’s Eve | 117 | $1,208 | 2.23% | 28 | -24.23% | $43.30 | 36.21% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
