THE STATE OF LOCAL RESTAURANTS 2018
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Mississippi
Restaurants in Mississippi typically follow national trends when it comes to daily and monthly sales trends. However, restaurants in The Magnolia State differ from most states with their top performing days happening over non-holiday weekends throughout early spring.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR MISSISSIPPI RESTAURANTS
Restaurants in Mississippi rank 49th for the average number of transactions each day, 43rd for average ticket size, and 50th for average daily revenues.
|Transactions||Ticket Size||Sales Revenue|
|National Rank: 49||National Rank: 43||National Rank: 50|
MISSISSIPPI WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Mississippi see more revenue, more transactions, and higher average ticket sizes on the weekend.
MISSISSIPPI’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Mississippi compared to the national averages. Mississippi mostly follows the national trend.
THE AVERAGE YEAR FOR MISSISSIPPI RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds true for Mississippi.
TOP 5 DAYS FOR MISSISSIPPI RESTAURANTS
Unlike most states, where Mother’s Day, Cinco de Mayo, and the week before Christmas typically top the list, restaurants in Mississippi do better on non-holiday weekends in early spring.
|MAR 4||MAR 31||FEB 25||APR 28||MAR 10|
MISSISSIPPI RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
|Day||Rank/365||Daily Sales||Change in sales||Number of transactions||Change in Transaction Volume||Avg Ticket Size||Change in
|Cinco De Mayo||10||$1,269||55.74%||47||54.57%||$27.28||0.97%|
|Day before T-giving||141||$828||1.54%||30||-1.94%||$28.04||3.76%|
|New Year’s Eve||214||$717||-12.01%||21||-31.37%||$34.71||28.47%|
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email firstname.lastname@example.org.