THE STATE OF LOCAL RESTAURANTS 2018
Delaware
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Delaware
Delaware is the 35th-ranked state for restaurant revenues in the United States. Restaurants in The First State have a very different annual seasonality than most states, with their biggest revenue season and biggest sales days happening during the summer months and over three-day weekends.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR DELAWARE RESTAURANTS
Restaurants in Delaware rank 43rd for the average number of transactions each day. Their average ticket size ranks 18th. Delaware ranks 36th for average daily revenues. Overall, The First State ranks 35th nationally for restaurant sales performance.
| Transactions | Ticket Size | Sales Revenue |
| 32 | $34 | $1,112 |
| National Rank: 43 | National Rank: 18 | National Rank: 36 |
DELAWARE WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Delaware see more revenue, more transactions, and higher average ticket sizes on the weekend.
DELAWARE’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Delaware compared to the national averages. Delaware mostly follows the national trend, except on Sunday, when sales are below average. Delaware eateries make up for Sunday sales during particularly high Fridays and Saturdays.
THE AVERAGE YEAR FOR DELAWARE RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds less true for Delaware, which fluctuates more than what we see in other states. The outliers are a stronger summer (July and August in particular) and a slower winter season.
TOP 5 DAYS FOR DELAWARE RESTAURANTS
Unlike most states, where Mother’s Day, Cinco de Mayo, and the week before Christmas typically top the list, restaurants in Delaware do much better during the summer and over three-day weekends.
| #1 | #2 | #3 | #4 | #5 |
| AUG 12 | SEP 1Friday before Labor Day | MAY 27Memorial Weekend | AUG 4 | AUG 5 |
| SATURDAY | FRIDAY | SATURDAY | FRIDAY | SATURDAY |
DELAWARE RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg Ticket Size | Change in Avg Ticket |
| Super Bowl | 314 | $649 | -41.62% | 22 | -30.62% | $29.09 | -14.43% |
| Valentines Day | 146 | $1,191 | 7.03% | 29 | -9.92% | $41.07 | 20.83% |
| St. Patrick’s | 61 | $1,608 | 44.53% | 50 | 54.76% | $32.28 | -5.02% |
| Cinco De Mayo | 77 | $1,535 | 38.03% | 45 | 41.36% | $33.75 | -0.70% |
| Mother’s Day | 99 | $1,452 | 30.56% | 29 | -11.39% | $50.93 | 49.84% |
| Father’s Day | 79 | $1,528 | 37.41% | 29 | -9.50% | $52.49 | 54.40% |
| July 4th | 230 | $883 | -20.60% | 22 | -31.17% | $39.88 | 17.31% |
| Day before T-giving | 147 | $1,163 | 4.53% | 37 | 15.20% | $31.37 | -7.72% |
| Thanksgiving | 342 | $550 | -50.55% | 6 | -82.32% | $96.69 | 184.44% |
| Christmas Eve | 181 | $1,001 | -10.01% | 19 | -42.21% | $53.84 | 58.37% |
| Christmas | 365 | $82 | -92.59% | 3 | -91.85% | $31.43 | -7.55% |
| New Year’s Eve | 74 | $1,547 | 39.09% | 27 | -16.72% | $57.74 | 69.85% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
