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Coffee fans, raise a mug. Saturday is the ultimate deal day.
Sept. 29 is National Coffee Day and restaurants, convenience stores and online retailers alike are toasting the made-up holiday by serving up free coffee and discounted brew.
Some businesses are offering an early caffeine fix including the Coupons.com cashback app, which has rebate deal Friday. Buy a cup of coffee at restaurants including McDonald’s and Burger King, and get up to $1.50 back when you submit your receipt through the app.
Starbucks is included in the rebate offer, but the coffee giant isn’t offering any specials of its own. As in past years, the company will mark the day by giving back.
“This National Coffee Day, we’re focused on providing continued assistance to help Puerto Rico recover following the devastation of Hurricane Maria one year ago, where the coffee industry was decimated,” Starbucks said in a statement to USA TODAY.
Local coffee shops are expected to be busier than usual Saturday, too.
According to Womply, a small business software provider, National Coffee Day was good for local coffee shops in 2017.
“If you run a coffee shop, expect a huge surge in foot traffic on National Coffee Day,” said Brad Plothow, Womply’s vice president of brand and communications. “One way to take full advantage is to run deals and promotions that encourage a larger average order, since ticket size is typically lower despite increased foot traffic.”