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SAN FRANCISCO – June 22, 2017 – Womply, the leader in front office software for small- and medium-sized businesses (SMBs), today launched Customer Directory, a software solution that helps merchants automatically build a database of all their customers in one place.
Brick-and-mortar businesses have struggled to find scalable ways to identify, understand, and engage their customers. Current solutions, such as e-receipts and wifi logins, are expensive and inefficient, preventing local businesses from effectively connecting with customers to increase loyalty, repeat business, and lifetime value.
“At best, brick-and-mortar merchants know 10-20 percent of their patrons, and that’s only if they’re using brute-force methods such as newsletters or loyalty programs,” says Womply President Cory Capoccia. “They’re leaving money on the table and losing opportunities to larger companies and e-commerce merchants who have better systems for identifying and engaging customers. With Customer Directory, we want to level the playing field for Main Street businesses.”
Customer Directory transforms merchants’ transaction data into customer profiles so small businesses can get to know their patrons and build more valuable, long-lasting relationships with them. The process is easy for the merchant and frictionless for the customer. Each time a patron transacts with the merchant, a customer record is created or updated. Merchants can also manually create or update customer profiles.
As the database grows, merchants can search and filter customer records based on spending habits to tailor marketing campaigns, personalize promotions, and encourage repeat business. Customer Directory automatically identifies the business’s top 100 patrons and enables merchants to profile customers by their average spend, number of purchases, and lifetime value to the business.
“Small business owners spend up to 20 hours per week on marketing to attract and retain customers,” Capoccia says. “Much of that time is wasted because they don’t know who their customers are. Our goal with Customer Directory is to help merchants maximize the value of every customer with less time and effort so they can focus on other areas of the business or spend more time on family or other interests.”
Customer Directory is part of Womply Insights, a complete software-as-a-service (SaaS) for the SMB front office.
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Womply is a software-as-a-service (SaaS) provider to small and medium businesses and one of the fastest growing software companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. To learn more, visit http://www.womply.com or email firstname.lastname@example.org.
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