GREEN BAY – Business district organizers, shopkeepers and restaurateurs hope discounts, giveaways, one-of-a-kind items and a free stay at Hotel Northland will spur fewer people to sit out Small Business Saturday.
A Womply study of Wisconsin local retailers’ transactions indicated Small Business Saturday was the 253rd best revenue day in 2017, compared to the 22nd best revenue day nationwide. In 37 states, it at least cracked the top 100 days for revenue.
Womply’s study looked at a year’s worth of receipts from 1,033 local retailers across Wisconsin to come up with its small business sales data. Nationally, the study looked at 54,000 local retailers.
But local business district officials said the numbers don’t tell the story of the day’s growing popularity with small shops and eateries in the Green Bay area.
On Broadway Inc. marketing and events manager Chelsea Kocken said participation in greater Green Bay’s Small Business Saturday events continues to grow every year. She said Small Business Saturday helps build momentum for local retailers that grows through the holiday shopping season. Simultaneously, she said, business districts like On Broadway continue to stress the value of including local stores in your shopping plan.
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