May 07, 2014

Net Element and Womply Partner to Offer Merchants an Analytical Toolbox

New partnership adds Industry-Leading Analytics, Benchmarking, and Competitive Intelligence to Unified Payments’ credit card processing

MIAMI, May 7, 2014 /PRNewswire/

Net Element, Inc. (NASDAQ: NETE) (“Net Element”), a technology-driven group specializing in mobile payments and value-added transactional services in emerging countries and in the United States and Womply have created a new partnership to provide clients with Womply Insights, the industry’s leading merchant analytics platform, under the brand Unified Insights. Net Element will market this new product through its Unified Payments brand. This new product gives Unified Payments’ merchants a comprehensive view of their business performance by combining revenue, online reputation and social media information into an online dashboard that is available 24/7 through any web-enabled device. Unified Payments’ merchants will also have access to Womply’s powerful business tools that will help them grow their businesses.

“Unified Payments is thrilled to make Unified Insights available to all of our merchants. This product will help merchants better understand their customers and markets to improve decision making and drive revenue growth, ” said Tim Greenfield, President of Unified Payments.

Unified Insights offers market analytics that help merchants leverage the power of data to manage their businesses. Features include:

  • Revenue and Transaction Analytics: View critical performance metrics including revenue, transaction volume, and average ticket size in the intuitive UP Insights online dashboard.
  • Competitive Benchmarking: Use Womply’s market-leading database of US merchants to compare any business performance metric (including revenue, social media, and online reputation) to groups of comparable businesses nearby.
  • Reputation Alerts and Monitoring: Receive alerts so you can react fast to online reviews and ratings to protect your reputation and win more customers online.
  • Social Media Monitoring: Track likes, posts, followers, fans, retweets, check-ins and more to strengthen your customer relationships and make the most of online communications platforms.
  • Business Trends: Quantify the impact of online ratings, social media activity, and marketing campaigns by tying revenue to online actions.
  • Market Intelligence: See how local events impact merchants of all sorts nearby so you can better adapt to your market and boost your bottom line.
  • Competitor Monitoring: Select competitors you want to track and then receive reports on what competitors are doing well, including any marketing, operations, and customer service changes they may be making.
  • Customer Intelligence: See where your customers are spending their money by neighborhood and business vertical, and learn how their spending changes over time so you can meet their evolving needs better.
  • Powerful Notifications: Receive actionable email and text notifications to stay abreast of changes at your business, so you can spend less time on data analysis and research and more on growing your business.
  • World-Class support: Contact Womply Experts around the clock via phone, chat, and email for help to ensure that you get the most from our tools and your data.

“We’re excited to make Insights available to Unified Payments’ merchants,” said Cory Capoccia, VP of Business Development at Womply. “We’re always focused on ‘putting merchants first’ and our partnership with Unified Payments allows us to serve even more merchants.”

About Womply
Womply is a San Francisco-based technology company that aims to make credit cards more valuable for merchants, cardholders, and everyone in between. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. Womply enables partners to deliver immediate value to their existing customers without any new hardware, software installations, or change in daily operations. To learn more, visit or email

About Unified Payments
Net Element (NASDAQ: NETE) is a global technology-driven group specializing in mobile payments and value-added transactional services. The Company owns and operates a global mobile payments and transaction processing provider, TOT Group. TOT Group companies include Unified Payments, recognized by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012, Aptito, a next generation cloud-based point of sale payments platform, and TOT Money, which has a leading position in Russia and has been ranked as the #1 SMS content provider by Beeline, Russia’s second largest telecommunications operator. Together with its subsidiaries, Net Element enables ecommerce and adds value to mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the Company for continued growth. The Company has U.S. headquarters in Miami and headquarters in Moscow. More information is available at

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