Local restaurants could lose big if they aren’t open for business during Mother’s Day weekend, which are historically Pennsylvania eateries’ most profitable two days.
Pennsylvania restaurants get 25% less in daily revenue than the national average, making it the 40th-ranked state for average restaurant revenues, according to Womply, which monitors transaction data at over 4 million small businesses.
Where the state wins big, however, is Mother’s Day weekend, the two most profitable days for U.S. restaurants — bigger than Super Bowl Sunday, Valentine’s Day, St. Patrick’s Day and Cinco De Mayo, according to Womply.
On a national level, the Saturday before Mother’s Day is the top-ranked day based on total sales, while Mother’s Day — the second Sunday in May, comes in at No. 2. Compared to an average day, U.S. restaurants see a 62% and 60% bump in revenue on the day before Mother’s Day and on Mother’s Day, respectively.
For Pennsylvania, those numbers jump to 75% and 71%, according to Womply. To compare, restaurant revenue drops 6% on Super Bowl Sunday compared to an average day; and revenue increases 65% on St. Patrick’s Day and only 9% on Valentine’s Day.
Womply did not break down data by county.
The top five days for Pennsylvania restaurants in 2018 were Mother’s Day weekend (May 12-13), Cinco de Mayo, and April 21 and 28, which were Saturdays.
Pennsylvania restaurants on any given day made $954 in revenue, according to Womply, processing about 33 transactions. Customers spend an average of nearly $29 per ticket.
In 2018, 56% of all revenue at Pennsylvania restaurants came in between Friday and Sunday. Saturday was the biggest day of the week, accounting for 21% of all revenue, Womply reports. Monday was the lowest-performing day of the week, with only 9% of revenue.