National Merchants Association Partners With Womply to Help Merchants Attract, Retain, and Engage Customers With Technology (Business Wire)

Partnership enables NMA to help more merchants adapt to the digital landscape with simple, intuitive software built specifically for small businesses

TEMECULA, Calif. — September 5, 2018 — National Merchants Association (NMA), a leading merchant services and payment processing provider, today announced it has partnered with Womply, the leader in front office software for small- and medium-sized businesses (SMBs), to offer NMA Insights, a Web-based software system for attracting, retaining, and engaging customers online.

NMA Insights will give merchants a new way to increase revenue growth and profitability with technology tailor-made for small businesses. NMA’s partnership with Womply is part of a broader strategy to modernize the merchant services experience and extend the benefits of payment processing and technology to the most underserved areas of the merchant landscape.

“At our core, NMA is in the merchant advocacy business,” says Heather Altepeter, CEO at NMA. “Today’s merchants face unprecedented challenges but can also capitalize on emerging opportunities. By partnering with Womply to offer NMA Insights, we’re delivering a powerful tool to help our merchants adapt to changes in the marketplace and thrive as never before.”

The partnership between NMA and Womply reflects a growing trend toward small businesses embracing technology in their daily operations. According to research from Techaisle, 94 percent of small businesses now use software-as-a-service (SaaS), up from just 27 percent in 2011. This rapid adoption curve is being driven by major shifts in consumer behavior on Main Street.

“The technology sector has largely ignored small businesses to their detriment, but we’re aiming to change that,” says Cory Capoccia, president of Womply. “We’re excited to partner with NMA in an effort to bring Digital Age tools to businesses that sorely need them to get an edge and stay competitive.”

Womply’s proprietary SaaS platform helps merchants capture the benefits of consumers increasingly using digital tools and channels to find and engage with brick-and-mortar and online businesses alike. With NMA Insights, merchants can:

  • Boost their online business reputation to attract more customers via local search. Merchants can see all their reviews in one place, automate responses, and encourage happy customers to share their feedback privately and publicly on sites like Yelp, Google, Facebook, and TripAdvisor.
  • Engage their customers to increase highly valuable return visits. The platform automatically creates a complete customer directory, appends contact information, and sends timely, targeted marketing campaigns to prompt repeat business.
  • Monitor their business to know where they stand in relation to competitor and market trends. Merchants can see daily and historical sales trends for their business, compare against similar businesses nearby, and easily see consumer spending patterns locally.

NMA Insights addresses top merchant concerns by using data and software to take critical jobs off the business owner’s plate and streamline vital daily customer-facing tasks. The platform also provides a real-time health check through a simple, intuitive analytics interface powered by proprietary data.



Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit or email


National Merchants Association is a global leader in merchant payment processing services and is dedicated to helping merchants and agent partners grow their businesses by generating sales opportunities and maximizing profits. Ranked for the third year in a row among the Inc. 5000 fastest-growing private companies, National Merchants Association owes much of its success to its strong commitment to advocacy. NMA works for agents to create a pro-businesses payments environment and for merchants to eliminate the unnecessary and unreasonable fees associated with accepting electronic transactions. Visit or call (866) 509-7199 for more information.

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