Surprised by these findings? So were we. The disconnect is that the world of small business runs on instinct, not insight, and most business owners don’t have the tools to support even their best hunches.
This means you could be misdiagnosing revenue-hindering issues or making business decisions without all the information you need.
The takeaway: You don’t know what you don’t know, but a few simple data insights can go a long way in helping you run a better, more efficient business.
Keep an eye out for more in-depth analysis of consumer spending trends at small businesses nationwide. In the coming weeks, we will be releasing our State of Local Restaurants Report, with a full national summary and state-by-state (including D.C.) summaries. We’ll also have our Small Business Almanac dropping soon, so you can see how your state performs across industries such as automotive, retail, medical and dental, salons, professional services, and more.