Most people are familiar with almanacs. After all, civilizations have used them for centuries to better plan for the year ahead.
Until recently, however, most almanacs have been built for farmers or scientists and haven’t been very helpful for small business owners.
Small business owners need better information if they want to make better business decisions. But without the proper tools, they’ve had to rely on instinct more than insight. Small business owners haven’t been able to accurately benchmark their company performance.
For the first time ever, small business owners can accurately compare their daily, monthly, quarterly, or annual sales against other small businesses in their state and/or industry.
The takeaway: The Small Business Almanac tracks spending at small businesses in all 50 states and nearly 20 industry categories. It’s the best lens on consumer trends on Main Street and a valuable tool for putting a small business’s revenue performance into context.
of consumers will visit a business with a 4-star rating. But drop that rating by half a star and nearly half of those people wouldn’t visit.
The 4-star rating is a powerful threshold for small businesses looking to attract more new customers. Today’s consumers look online for businesses to patronize nearby, and they rely on reviews as evidence that a business is worth a visit. Does your star rating instill trust in your future customers?