The impact of colleges and universities on local business 2020:
Johns Hopkins University
Colleges and universities are everywhere. Big cities, small towns, in every corner of the United States, there’s bound to be a degree-offering institution nearby. And, subsequently, a whole lot of students nearby as well.
There are an estimated 18 to 20 million students enrolled in public and private colleges in America today. And in many communities, those students make up a huge portion of the local economy.
In this groundbreaking study, we analyzed data at local businesses in Baltimore to see what kind of impact major events during the school year at Johns Hopkins University has on local businesses.
NOTE: You can view other industries by selecting them from the dropdown at the top of each section in this report
The average year at local businesses in Baltimore
Select an industry:
Before we examine major school year events like spring break and the college football season, let’s take a look at the year as a whole.
Annual sales at restaurants in Baltimore from week-to-week.
| #1 | #2 | #3 | #4 | #5 |
|
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
| Friday | Friday | Friday | Friday | Friday |
Above are the top five days of the year for Baltimore restaurants. This means that on these days, more total dollars were spent at restaurants in Baltimore than on any other day of the year.
Before we examine major school year events like spring break and the college football season, let’s take a look at the year as a whole.
Annual sales at bars in Baltimore from week-to-week.
| #1 | #2 | #3 | #4 | #5 |
|
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
| Friday | Friday | Friday | Friday | Friday |
Above are the top five days of the year for Baltimore bars. This means that on these days, more total dollars were spent at bars in Baltimore than on any other day of the year.
Before we examine major school year events like spring break and the college football season, let’s take a look at the year as a whole.
Annual sales at lodging places in Baltimore from week-to-week.
| #1 | #2 | #3 | #4 | #5 |
|
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
| Friday | Friday | Friday | Friday | Friday |
Above are the top five days of the year for Baltimore lodging places. This means that on these days, more total dollars were spent at lodging places in Baltimore than on any other day of the year.
Before we examine major school year events like spring break and the college football season, let’s take a look at the year as a whole.
Annual sales at retail shops in Baltimore from week-to-week.
| #1 | #2 | #3 | #4 | #5 |
|
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
1/0/00 |
| Friday | Friday | Friday | Friday | Friday |
Above are the top five days of the year for Baltimore retail shops. This means that on these days, more total dollars were spent at retail shops in Baltimore than on any other day of the year.
Spring Break
Select an industry:
As the weather warms up and students get to take the week off, how are local restaurants around Johns Hopkins University impacted by spring break?
Do enough students leave town to see sales dip? Or do sales go up with an influx of vacationing students? We crunched the numbers to find out:
| Avg. revenue: spring break | Avg. transactions: spring break | Avg. ticket price: spring break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during March |
+0% vs avg day during March |
+0% vs avg day during March |
During the week of spring break, restaurants in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the month of march.
Spring break was the number week of the year for Baltimore restaurants. Examine the chart above for a closer look at how much revenue went up or down throughout the week of spring break.
As the weather warms up and students get to take the week off, how are local bars around Johns Hopkins University impacted by spring break?
Do enough students leave town to see sales dip? Or do sales go up with an influx of vacationing students? We crunched the numbers to find out:
| Avg. revenue: spring break | Avg. transactions: spring break | Avg. ticket price: spring break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during March |
+0% vs avg day during March |
+0% vs avg day during March |
During the week of spring break, bars in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the month of march.
As the weather warms up and students get to take the week off, how are local lodging places around Johns Hopkins University impacted by spring break?
Do enough students leave town to see sales dip? Or do sales go up with an influx of vacationing students? We crunched the numbers to find out:
| Avg. revenue: spring break | Avg. transactions: spring break | Avg. ticket price: spring break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during March |
+0% vs avg day during March |
+0% vs avg day during March |
During the week of spring break, lodging places in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the month of march.
As the weather warms up and students get to take the week off, how are local retail shops around Johns Hopkins University impacted by spring break?
Do enough students leave town to see sales dip? Or do sales go up with an influx of vacationing students? We crunched the numbers to find out:
| Avg. revenue: spring break | Avg. transactions: spring break | Avg. ticket price: spring break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during March |
+0% vs avg day during March |
+0% vs avg day during March |
During the week of spring break, retail shops in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the month of march.
March Madness
Select an industry:
March Madness is easily one of the biggest sporting events of the year across the United States. And you’d assume that would go double for college towns.
But does the fervor surrounding the Big Dance translate to big sales numbers for restaurants around Johns Hopkins University?
To find out, we analyzed revenue at restaurants in Baltimore on game days for each round of the tournament and compared it to the average revenue those Baltimore experienced on similar days of the week during the rest of the year.
Throughout the entire tournamment, on days when games were being played, restaurants earned 0% more than on similar days. Examine the chart above to see how revenue was impacted during each round of the tournament
March Madness is easily one of the biggest sporting events of the year across the United States. And you’d assume that would go double for college towns.
But does the fervor surrounding the Big Dance translate to big sales numbers for bars around Johns Hopkins University?
To find out, we analyzed revenue at bars in Baltimore on game days for each round of the tournament and compared it to the average revenue those Baltimore experienced on similar days of the week during the rest of the year.
Throughout the entire tournamment, on days when games were being played, bars earned 0% more than on similar days. Examine the chart above to see how revenue was impacted during each round of the tournament
March Madness is easily one of the biggest sporting events of the year across the United States. And you’d assume that would go double for college towns.
But does the fervor surrounding the Big Dance translate to big sales numbers for lodging places around Johns Hopkins University?
To find out, we analyzed revenue at lodging places in Baltimore on game days for each round of the tournament and compared it to the average revenue those Baltimore experienced on similar days of the week during the rest of the year.
Throughout the entire tournamment, on days when games were being played, lodging places earned 0% more than on similar days. Examine the chart above to see how revenue was impacted during each round of the tournament
March Madness is easily one of the biggest sporting events of the year across the United States. And you’d assume that would go double for college towns.
But does the fervor surrounding the Big Dance translate to big sales numbers for retail shops around Johns Hopkins University?
To find out, we analyzed revenue at retail shops in Baltimore on game days for each round of the tournament and compared it to the average revenue those Baltimore experienced on similar days of the week during the rest of the year.
Throughout the entire tournamment, on days when games were being played, retail shops earned 0% more than on similar days. Examine the chart above to see how revenue was impacted during each round of the tournament
Finals Week
Select an industry:
The end of spring semester is perhaps the most-anticipated time of the year for college students around the country.
When final exams are in the rear window, do students celebrate by spending at local businesses? Does the extra revenue of family members visiting to attend commencement make a difference?
Let's find out.
| Avg. revenue: finals | Avg. transactions: finals | Avg. ticket price: finals |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during May |
+0% vs avg day during May |
+0% vs avg day during May |
During the week of final exams, restaurants in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the months of April and May.
Finals week was the number week of the year for Baltimore restaurants. Examine the chart above for a closer look at how much revenue was impacted throughout the week of finals.
The end of spring semester is perhaps the most-anticipated time of the year for college students around the country.
When final exams are in the rear window, do students celebrate by spending at local businesses? Does the extra revenue of family members visiting to attend commencement make a difference?
Let's find out.
| Avg. revenue: finals | Avg. transactions: finals | Avg. ticket price: finals |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during May |
+0% vs avg day during May |
+0% vs avg day during May |
During the week of final exams, bars in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the months of April and May.
Finals week was the number week of the year for Baltimore bars. Examine the chart above for a closer look at how much revenue was impacted throughout the week of finals.
The end of spring semester is perhaps the most-anticipated time of the year for college students around the country.
When final exams are in the rear window, do students celebrate by spending at local businesses? Does the extra revenue of family members visiting to attend commencement make a difference?
Let's find out.
| Avg. revenue: finals | Avg. transactions: finals | Avg. ticket price: finals |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during May |
+0% vs avg day during May |
+0% vs avg day during May |
During the week of final exams, lodging places in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the months of April and May.
Finals week was the number week of the year for Baltimore lodging places. Examine the chart above for a closer look at how much revenue was impacted throughout the week of finals.
The end of spring semester is perhaps the most-anticipated time of the year for college students around the country.
When final exams are in the rear window, do students celebrate by spending at local businesses? Does the extra revenue of family members visiting to attend commencement make a difference?
Let's find out.
| Avg. revenue: finals | Avg. transactions: finals | Avg. ticket price: finals |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during May |
+0% vs avg day during May |
+0% vs avg day during May |
During the week of final exams, retail shops in and around Baltimore earned 0% more than an average day throughout the year, and 0% more than on an average day during the months of April and May.
Finals week was the number week of the year for Baltimore retail shops. Examine the chart above for a closer look at how much revenue was impacted throughout the week of finals.
Back to School
Select an industry:
As summer ends and students come flocking back to Johns Hopkins University, do local restaurants see a major boost in sales?
Here's what we learned
| Avg. revenue: back to school | Avg. transactions: back to school | Avg. ticket price: back to school |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during August |
+0% vs avg day during August |
+0% vs avg day during August |
The week that classes began at Johns Hopkins University saw Baltimore restaurants earn 0% more than an average day throughout the year, and 0% more than on an average day during the month of August.
Examine the chart above for a closer look at how much revenue at restaurants were impacted during the first week of classes at Johns Hopkins University. (Classes resumed on Monday, August 26)
As summer ends and students come flocking back to Johns Hopkins University, do local bars see a major boost in sales?
Here's what we learned
| Avg. revenue: back to school | Avg. transactions: back to school | Avg. ticket price: back to school |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during August |
+0% vs avg day during August |
+0% vs avg day during August |
The week that classes began at Johns Hopkins University saw Baltimore bars earn 0% more than an average day throughout the year, and 0% more than on an average day during the month of August.
Examine the chart above for a closer look at how much revenue at bars were impacted during the first week of classes at Johns Hopkins University. (Classes resumed on Monday, August 26)
As summer ends and students come flocking back to Johns Hopkins University, do local lodging places see a major boost in sales?
Here's what we learned
| Avg. revenue: back to school | Avg. transactions: back to school | Avg. ticket price: back to school |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during August |
+0% vs avg day during August |
+0% vs avg day during August |
The week that classes began at Johns Hopkins University saw Baltimore lodging places earn 0% more than an average day throughout the year, and 0% more than on an average day during the month of August.
Examine the chart above for a closer look at how much revenue at lodging places were impacted during the first week of classes at Johns Hopkins University. (Classes resumed on Monday, August 26)
As summer ends and students come flocking back to Johns Hopkins University, do local retail shops see a major boost in sales?
Here's what we learned
| Avg. revenue: back to school | Avg. transactions: back to school | Avg. ticket price: back to school |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
| +0% vs avg day during August |
+0% vs avg day during August |
+0% vs avg day during August |
The week that classes began at Johns Hopkins University saw Baltimore retail shops earn 0% more than an average day throughout the year, and 0% more than on an average day during the month of August.
Examine the chart above for a closer look at how much revenue at retail shops were impacted during the first week of classes at Johns Hopkins University. (Classes resumed on Monday, August 26)
Football
Select an industry:
In most parts of the country, the college football season is the highlight of the year for students and locals alike.
But does college football fever in Baltimore translate to big bucks for local businesses?
Let’s take a look at the numbers:
| Avg. revenue: Saturdays during football |
Avg. transactions: Saturdays during football |
Avg. ticket price: Saturdays during football |
| +0% vs avg Saturday |
+0% vs avg Saturday |
+0% vs avg Saturday |
On Saturdays throughout the college football season, Baltimore restaurants earned 0% more than an average Saturday during the rest of the year.
In most parts of the country, the college football season is the highlight of the year for students and locals alike.
But does college football fever in Baltimore translate to big bucks for local businesses?
Let’s take a look at the numbers:
| Avg. revenue: Saturdays during football |
Avg. transactions: Saturdays during football |
Avg. ticket price: Saturdays during football |
| +0% vs avg Saturday |
+0% vs avg Saturday |
+0% vs avg Saturday |
On Saturdays throughout the college football season, Baltimore bars earned 0% more than an average Saturday during the rest of the year.
In most parts of the country, the college football season is the highlight of the year for students and locals alike.
But does college football fever in Baltimore translate to big bucks for local businesses?
Let’s take a look at the numbers:
| Avg. revenue: Saturdays during football |
Avg. transactions: Saturdays during football |
Avg. ticket price: Saturdays during football |
| +0% vs avg Saturday |
+0% vs avg Saturday |
+0% vs avg Saturday |
On Saturdays throughout the college football season, Baltimore lodging places earned 0% more than an average Saturday during the rest of the year.
In most parts of the country, the college football season is the highlight of the year for students and locals alike.
But does college football fever in Baltimore translate to big bucks for local businesses?
Let’s take a look at the numbers:
| Avg. revenue: Saturdays during football |
Avg. transactions: Saturdays during football |
Avg. ticket price: Saturdays during football |
| +0% vs avg Saturday |
+0% vs avg Saturday |
+0% vs avg Saturday |
On Saturdays throughout the college football season, Baltimore retail shops earned 0% more than an average Saturday during the rest of the year.
Summmer and Holiday Breaks
Select an industry:
Finally, we wanted to look at the two times of year when school is out and many students head home during the break.
Do the summer and holiday breaks result in a dip in sales for restaurants around Johns Hopkins University?
Here’s what we learned:
| Avg. revenue: summer break | Avg. transactions: summer break | Avg. ticket price: summer break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
From the end of spring semester until the start of fall semester, Baltimore restaurants earned 0% more than the annual average.
| Avg. revenue: holiday break | Avg. transactions: holiday break | Avg. ticket price: holiday break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
During the weeks of the holiday break, meanwhile, Baltimore restaurants earned 0% more than the annual average.
Finally, we wanted to look at the two times of year when school is out and many students head home during the break.
Do the summer and holiday breaks result in a dip in sales for bars around Johns Hopkins University?
Here’s what we learned:
| Avg. revenue: summer break | Avg. transactions: summer break | Avg. ticket price: summer break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
From the end of spring semester until the start of fall semester, Baltimore bars earned 0% more than the annual average.
| Avg. revenue: holiday break | Avg. transactions: holiday break | Avg. ticket price: holiday break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
During the weeks of the holiday break, meanwhile, Baltimore bars earned 0% more than the annual average.
Finally, we wanted to look at the two times of year when school is out and many students head home during the break.
Do the summer and holiday breaks result in a dip in sales for lodging places around Johns Hopkins University?
Here’s what we learned:
| Avg. revenue: summer break | Avg. transactions: summer break | Avg. ticket price: summer break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
From the end of spring semester until the start of fall semester, Baltimore lodging places earned 0% more than the annual average.
| Avg. revenue: holiday break | Avg. transactions: holiday break | Avg. ticket price: holiday break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
During the weeks of the holiday break, meanwhile, Baltimore lodging places earned 0% more than the annual average.
Finally, we wanted to look at the two times of year when school is out and many students head home during the break.
Do the summer and holiday breaks result in a dip in sales for retail shops around Johns Hopkins University?
Here’s what we learned:
| Avg. revenue: summer break | Avg. transactions: summer break | Avg. ticket price: summer break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
From the end of spring semester until the start of fall semester, Baltimore retail shops earned 0% more than the annual average.
| Avg. revenue: holiday break | Avg. transactions: holiday break | Avg. ticket price: holiday break |
| +0% vs avg day |
+0% vs avg day |
+0% vs avg day |
During the weeks of the holiday break, meanwhile, Baltimore retail shops earned 0% more than the annual average.
Methodology
Womply analyzed daily revenue for over 41,000 retail shops, 36,000 restaurants, 4,000 lodging places, and 2,200 bars, in all 50 states, for all 365 days of the 2019 calendar year. Businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.