The impact of colleges and universities on local business 2020:

Columbia University


Annual overview

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Spring Break

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March Madness

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Finals Week

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Back to school

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Football

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Summer / Holiday

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Methodology

Womply analyzed daily revenue for over 41,000 retail shops, 36,000 restaurants, 4,000 lodging places, and 2,200 bars, in all 50 states, for all 365 days of the 2019 calendar year. Businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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