Womply vs Signpost comparison: pricing, features, and more

In this 5-minute read:

  • What is Signpost?
  • Signpost pricing and features
  • Womply pricing and features
  • Signpost versus Womply

Reputation management is crucial for the success of small businesses in today’s digital world. With consumers relying on Google reviews and other online review platforms to find and learn about new businesses, it’s important to make sure your business is staying in the game.  

Attract new customers and keep them loyal with reputation management software. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

One platform that can help with this is Signpost. We’ll share the features and pricing of Signpost for you as you research possible solutions for your company, and we’ll also provide a comparison with Womply’s software. 

What is Signpost?

Signpost is a reputation management solution that focuses on automating the process of acquiring customer feedback, online reviews, referrals, and repeat customers.

Signpost features

Signpost has several features that can help small businesses succeed in improving their online reputations. 

Review requests

With Signpost, you can easily send your customers requests to leave your company reviews via email and SMS. You can set up automated review requests with the connected CRM too. 


Signpost has a smart CRM that pulls your customer contact information from multiple sources, and it will help you automate your customer outreach. 

Transaction data insights

With each swipe of a customer’s card, Signpost will automatically add customer transaction data to help you keep tracking of spending and loyalty. 

Loyalty marketing

Signpost’s loyalty marketing features assist you in setting up text and email campaigns to keep your customers engaged with your business even when they are away. 

Signpost Pricing

Signpost has three different pricing options. Each of these plans comes with a setup fee of $199 and requires at least a one-year commitment. 

SIgnpost Basic

The Basic plan starts at $199/month. The features of this plan include: 

  • CRM and email data collection
  • Reviews
  • Feedback
  • Testimonials
  • Unlimited chat/email support

Signpost Standard

Signpost’s Standard plan starts at $299/month and includes all of the features of the Basic plan, with a few additions:

  • SMS and phone data collection
  • Offers for new customers
  • Loyalty Offers
  • Referrals
  • Presence management

Signpost Pro

This last plan starts at $399/month and includes all of the features of the Basic and Standard plans. You also get these added features with Pro: 

  • Dedicated success manager
  • One-on-one onboarding 
  • Priority phone/email support
  • Strategy sessions
  • Unlimited consultations
  • Performance reviews
  • Exclusive webinar insights


young african american woman checking her online reputation on laptop

Womply features

Womply is a reputation management solution specifically built to help small businesses thrive in a digital world. This system focuses on helping businesses acquire new customers and keep them coming back with loyalty marketing and insights from a robust customer database of hundreds of millions of American consumers.

Review management and reminders

With Womply, you can manage your reviews across the biggest review sites from one simple dashboard. You can see all of your reviews in one place and set up automated reminders to send your customers review requests. 

Respond to reviews

Whenever you get a new review on a site that is integrated with Womply, you’ll receive a notification so you can promptly respond to your customer. 

Within your Womply dashboard, you also have the ability to reply to all of your online reviews (on any platforms that are integrated with this system). There is no need to log in to multiple accounts to manage your reviews across several different websites. 

If you choose Womply’s Pro plan, you can also set up automated, customizable responses to go out when you get a new customer review. 


Womply’s solution comes with a pre-populated CRM that will include all of your customer data, including contact info and transaction insights. 

Another capability of this CRM is that you can create customer profiles through Womply’s database of 274 million American consumers, allowing you to connect easier with your customers through loyalty marketing campaigns. 

Transaction data insights

You can get access to never-before-seen insights with Womply Business Intelligence. Easily access card transaction data for your business and ranking your revenue against local competitors. Also, track spending trends within your neighborhood and much more. 

Marketing automation 

Womply’s marketing automation will allow you to easily stay connected with your customers and earn repeat business through birthday messages, purchase summaries, and other special offers. 

Womply Pricing

With Womply’s solution, you have three different pricing plans to choose from that each vary in the features they offer. Each plan up includes the features of the previous plan plus a few more. 

Womply Basic 

The Basic plan is $69/month (with discounted rates when you pay annually), and includes the following features:

  • A dashboard where you can read and respond to all customer reviews
  • Send review requests and collect customer feedback
  • Insights on reputation trends from multiple review sites
  • Track your revenue trends over time
  • Create customer lists to keep track of your outreach efforts
  • Live chat and email support from Womply’s team

Womply Plus

Womply’s Plus plan is $99/month (also discounted when you pay yearly), and includes the features of the Basic plan plus a few more:

  • Customer directory pre-loaded with your customer contacts and automated transaction tracking
  • Competitor comparison insights
  • Revenue to spending comparisons in the local market
  • Customer spending trends and loyalty insights
  • Chat, email, and phone support from Womply
  • Personalized onboarding

Womply Pro

The Pro plan is $129/month (with yearly discount when you pay upfront), and it includes the features from each of the previous plans with some additions:

  • Automated customer loyalty messages like birthday emails, feedback requests, and holiday messages
  • Create special offers to send to customers
  • Set up personalized automated replies for customer reviews

Signpost versus Womply’s reputation management software

signpost compared to womply features matrix

Most reputation management solutions offer ways to conveniently manage your online reviews and stay connected with your customers when they leave your business. But each one has features that make them unique as well. 

Signpost and Womply share several similar features. Both give local businesses the ability to do things like automatically collect customer information with the swipe of a credit card, and easily send loyalty marketing emails.

Womply, however, gives customers the ability to respond to all of your reviews from one dashboard and set up automated responses if you choose the Pro plan—a feature signpost doesn’t provide.

Womply also offers a huge database of consumer information and spending trends that most other solutions don’t have, giving you an advantage over your competitors when it comes to strategic planning — all at a lower cost per-plan than Signpost.

Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

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