Womply Brand

The Womply Brand guide is available to anyone looking to implement Womply’s branding or the branding of any Womply products into their own site. It contains logos available for download, fonts used by Womply, and styling rules to adhere to when presenting Womply or a Womply product.

Brand

Logo

Womply Brand Main logo

THE MAIN LOGO IN PRIMARY BLUE

Alternates

Womply Brand Reversed out white logo

REVERSED OUT WHITE LOGO

Womply Brand Logo in black and white

LOGO IN BLACK AND WHITE

Logo: Clear Space

Womply Brand Reversed out white logo

WOMPLY LOGO

Womply Brand Logo in black and white

POWERED BY WOMPLY

When using the Womply logo or powered by Womply logo, always have plenty of space around it. A helpful guide to determine how much space should be around the logo is the size of the “W.”

Womply W

Womply Brand Womply W

In limited space scenarios, the Womply logo can be reduced to this stylized “W.” Usage for this include: App icons, profile pictures, letterhead seals, and favicons.

Trademarks

Womply Brand Main logo with trademark

THE MAIN LOGO WITH A TRADEMARK

Womply Brand Do nots 1

DON’T combine any part of the Womply brand with your name, marks, or generic terms except as outlined on this page.

Womply Brand Do nots 2

DON’T use trademarks, names, domain names, logos, or other content that imitates or could be confused with Womply.

Womply Brand Do nots 3

DON’T use any icons, images or trademarks to represent Womply except as outlined on this page.

Usage

Womply Brand Do nots 4

DON’T use other colors or gradients on the logo. Only use the primary blue, secondary blue white, or black.

Womply Brand Do nots 5

DON’T add strokes to the logo.

Womply Brand Do nots 6

DON’T vertically or horizontally stretch the logo.

Womply Brand Do nots 7

DON’T use bevel, emboss or any totally tubular Microsoft Word effects on the logo.

Womply Brand Do nots 8

DON’T use the old logo.

Womply Brand Do nots 9

DON’T use the new or old Wombat in any external facing branding.

Womply Brand Do nots 10

DON’T use any slogans, tag line or mottos around the logo.

Powered by Womply

Womply Brand Powered by womply primary

PRIMARY

Womply Brand Powered by womply primary

Do not capitalize the “p” in powered by Womply.

The plain text spelling is “powered by Womply”.

The “Womply” can be all caps or title case.

Do not write “powered by Womply” by itself. It must follow the [Partner Name] + [Product] + powered by Womply.” For an example: “Partner Insights powered by Womply.

Color

Primary Blue

#247fff

RGB: 36, 127, 255

CMYK: 75, 51, 0, 0

Recommended Uses:

Headlines, CTAs, background

Midnight Blue

#000d57

RGB: 0, 13, 87

CMYK: 100, 97, 28, 39

Recommended Uses:

Background color, subheaders, providing contrast to Primary Blue

Midnight Blue

#72828e

RGB: 114, 130, 142

CMYK: 59, 42, 36, 5

Recommended Uses:

Product names, body text, white paper background, subheader, neutral content

Midnight Blue

#d6d6d6

RGB: 214, 214, 214

CMYK: 15, 11, 12, 0

Recommended Uses:

Watermarks, background color

Products

Retention Intelligence

#009b2d

RGB: 0, 156, 46

CMYK: 84, 12, 100, 2

BizShield

#6dbf6b

RGB: 110, 191, 107

CMYK: 60, 0, 78, 0

Insights

#3fbf75

RGB: 64, 191, 117

CMYK: 69, 0, 74, 0

Customer Pulse

#35c6bc

RGB: 54, 199, 189

CMYK: 66, 0, 33, 0

Customer Directory

#0099a5

RGB: 0, 153, 165

CMYK: 81, 21, 34, 1

Customer Feedback

#006bef

RGB: 0, 107, 240

CMYK: 81, 59, 0, 0

Vault

#663ab5

RGB: 102, 52, 181

CMYK: 73, 84, 0, 0

Customer Engagement

#e12990

RGB: 255, 41, 144

CMYK: 6, 95, 0, 0

Reputation Defense

#f73500

RGB: 247, 54, 0

CMYK: 0, 92, 100, 0

Get Reviews

#b72500

RGB: 183, 37, 0

CMYK: 19, 96, 100, 12

Ads

#ff771c

RGB: 255, 120, 28

CMYK: 0, 66, 97, 0

Launchpad

#ffc100

RGB: 255, 194, 0

CMYK: 0, 25, 100, 0

Listings Monitor

#ffd800

RGB: 255, 217, 0

CMYK: 1, 12, 100, 0

Typography

Headlines

Display/Header Text

Freight Sans Pro.

Approachable but different.

Freight Sans Pro is our header and product typeface. This typeface can be found via TypeKit.

Body

Body Text

Work Sans.

Legible and nice.

Work Sans is our body copy typeface. This can be downloaded on Google Fonts.

Usage

Womply Brand Main logo

Products

Product Logo: Lockups

Womply Brand Product Logo Lockups 1
Womply Brand Product Logo Lockups 2
Womply Brand Product Logo Lockups 3
Womply Brand Product Logo Lockups 4
Womply Brand Product Logo Lockups 5
Womply Brand Product Logo Lockups 6
Womply Brand Product Logo Lockups 7
Womply Brand Product Logo Lockups 8
Womply Brand Product Logo Lockups 9
Womply Brand Product Logo Lockups 10
Womply Brand Product Logo Lockups 11
Womply Brand Product Logo Lockups 12

Logos

Womply Brand retention intelligence
Womply Brand bizshield
Womply Brand insights
Womply Brand customer pulse
Womply Brand customer directory
Womply Brand customer feedback
Womply Brand vault
Womply Brand customer engagement
Womply Brand reputation defense
Womply Brand product logo
Womply Brand ads
Womply Brand launchpad
Womply Brand listings monitor

Product Logo: Usage

The plain text spelling is “Womply [Product Name]” For example: “Womply Reputation Defense.” Write the product name in sentence case only. No caps.

In background color scenarios, use the “Reversed Out Logo” treatment. The product name is in Womply Grey where everything else is white.

Do not use “powered by Womply” in product branding unless it is co-branded with a Partner. Use only the Womply logo set on top of the product name.

Use only Womply Cool Grey for the product name, do not use the product’s color palette as it will make it too messy.

Womply Brand Products usage 1

MAIN LOGO LAYOUT

Womply Brand Products usage 2

REVERSED OUT LOGO

Womply Brand Products usage 3

PRODUCT BRANDING CONSTRUCTION

Product Logo: Usage (Alternatives)

Vertical Layout

In the case of limited space, a vertical lock up is recommended. If the product name is two words, you can add an optional line break. The Womply logo must be the same width as the product logo.

Product Color Layout

While the instances are rare, it is acceptable to remove the square from the product logo as long as the container is in the product color. The cleaner, white background/product logo square is preferred.

Centered Layout

In header situations, a centered layout is acceptable. Note: The Womply logo must also be the same width as the product logo.

Womply Brand Products usage 1

MAIN LOGO LAYOUT

Womply Brand Products usage 2

REVERSED OUT LOGO

Womply Brand Products usage 3

PRODUCT BRANDING CONSTRUCTION