Brand

Logo

Main logo

THE MAIN LOGO IN PRIMARY BLUE

Alternates

Reversed out white logo

REVERSED OUT WHITE LOGO

Logo in black and white

LOGO IN BLACK AND WHITE

Trademarks

Main logo with trademark

THE MAIN LOGO WITH A TRADEMARK

Do not 1

DON’T combine any part of the Womply brand with your name, marks, or generic terms except as outlined on this page.

Do not 2

DON’T use trademarks, names, domain names, logos, or other content that imitates or could be confused with Womply.

Do not 3

DON’T use any icons, images or trademarks to represent Womply except as outlined on this page.

Usage

Do not 4

DON’T use other colors or gradients on the logo. Only use the primary blue, secondary blue white, or black.

Do not 5

DON’T add strokes to the logo.

Do not 6

DON’T vertically or horizontally stretch the logo.

Do not 7

DON’T use bevel, emboss or any totally tubular Microsoft Word effects on the logo.

Do not 8

DON'T use the old logo.

Do not 9

DON'T use the new or old Wombat in any external facing branding.

Do not 10

DON'T use any slogans, tag line or mottos around the logo.

Color

Primary Blue


#247fff

RGB: 36, 127, 255

CMYK: 75, 51, 0, 0


Recommended Uses:

Headlines, CTAs, background

Midnight Blue


#000d57

RGB: 0, 13, 87

CMYK: 100, 97, 28, 39


Recommended Uses:

Background color, subheaders, providing contrast to Primary Blue

Cool Grey


#72828e

RGB: 114, 130, 142

CMYK: 59, 42, 36, 5


Recommended Uses:

Product names, body text, white paper background, subheader, neutral content

Light Grey


#d6d6d6

RGB: 214, 214, 214

CMYK: 15, 11, 12, 0


Recommended Uses:

Watermarks, background color

Typography

Headlines

Display/Header Text

Proxima Nova.

Geometric. Modern. Friendly.

The Proxima Nova type family was chosen for it’s clarity, approachability and versatility. It can be found through TypeKit.

Body

Body Text

Proxima Nova.

Geometric. Modern. Friendly.

Proxima Nova is also our body copy typeface. This can be found through TypeKit.

Usage

Type usage example