- IF YOU DIDN’T ALREADY KNOW, Facebook is a great way to promote local events for your business.
- THE PROBLEM IS spreading the word can get costly.
- OUR HOTTEST NEW FEATURE allows you to automatically email an invitation to your customers when you create your next Facebook event, which can supercharge your event promotion.
- AFTER ALL, your customers are the most likely people to attend, as are their friends.
- WHAT THIS MEANS is as more of your customers are likely to RSVP, you’ll extend your event promotion because their Facebook friends will see they’re attending your event and, in turn, will be able to RSVP as well.
- THE BEST PART is that you’ll promote your event for free with little time or energy on your part.
Womply’s customer management solution also adds features to keep your branding consistent with the emails you chose to send to your customers. With our latest update, business owners can now choose which email types are automatically sent to engage customers (e.g. happy birthday, thanks for your business, etc.). And last, but not least, we’ve got a free webinar coming next month on how to Get Your Customers Back in the Door and Spending with You. Learn more and register with the links below!
Every business needs to supercharge their Facebook events
Most customers—even up to 80% of your happiest customers—don’t come back after their first purchase. It’s beyond frustrating, but by keeping in touch with them after they leave your store, you’ll increase the number of repeat customers.
That’s why every business needs a customer engagement strategy. In a previous post, we unveiled the new way to keep in touch with customers after they leave your store, automatically. Even if you didn’t capture customers’ email addresses, you can keep in touch and stay top of mind with Womply’s customer management solution. Now, the same tools can help you promote your events on Facebook, increase attendance at your events, and get more of your customers to attend.
Events are a great way to build deeper relationships with your customers and increase their loyalty. Current customers are also the most-likely people to attend your events. The second most likely people to attend: their friends.
Getting your customers to your event is not only good for boosting your customer retention, but it’s also a great way to network with the community and attract new customers. The key is getting your existing customer to RSVP and attend.
That’s where our latest updates to Womply’s customer management solution come in.
Understanding Facebook’s organic reach
Have you ever noticed how Facebook is constantly notifying you of your friends’ activity? For example, when they say they are going to attend some event, you’ll get that message:
(Your Friend) is interested in an event near you.
Sometimes you see it in your newsfeed, sometimes in your notification center. Facebook already knows that the best way to increase traffic (to a website or physical event) is to have as many friends and friends-of-friends as possible see the promotion.
In the world of social media, this is called organic reach. It’s another form of word-of-mouth promotion. It is one of the most effective and cost-free ways to promote your next event, and now it’s easier than ever.
Here’s how it works. After Womply emails the event invitation and your customers have RSVP’d, their friends and family will see a similar notification to the image above. They’ll see that their friend (your customer) is going to the event, and they will be able to RSVP as well. And as they do, their friends also see the event, and so on and so forth. This is how cat videos go viral, and it’s the most effective and free way to promote your event.
But it starts with getting as many of your customers to RSVP as soon as possible.
Plus: As a byproduct of your promotion and extending your organic reach, you may even see an increase in likes and followers on your Facebook business page.
How it works
- You create your Facebook event.
- When your Facebook event is live, Womply sends an email to your customers (whether you have their email addresses or not), with information about the event and a link to RSVP.
- They follow a link and RSVP on the event page.
- They are given a chance to promote it, as well.
- Even if they don’t, their friends will see that they are going.
What’s required from you: You create the event. Womply takes it from there. Using our automatic emailing system, we send this invite to your customers on your behalf. You won’t have to build anything or worry about any email writing. Like all your other emails sent through Womply, the work is automated so you can stay focused on running your business and planning for the event.
Rounding out this month’s hottest new features
Keep your branding consistent
Womply’s customer management solution now allows you to sync the logo on your Facebook page with all emails sent. In just seconds, you can now add the logo on your Facebook page to the emails that are sent out to your customers. Just turn it on, get a preview of how it will look, and it will be added to your emails – and automatically updated if you swap out logos on Facebook.
Select the emails you want to send
Womply’s customer management system automatically sends various types of emails that are designed to keep your business top of mind with your customers. These emails welcome customers to your business, thank them for a purchase, request an online review, remind them you’re open on a holiday, and more. Now, you can select which of those emails your customers receive
You know your brand, your customers, and you know which type of emails best fit your style. With the latest features from customer engagement, you’ll be able to select the type of emails that your customers would want, and you’ll never have to think about it again.
And of course we will continue to test and optimize the delivery of these emails, so your customers will get the right message at the right time.
Don’t miss this free webinar
Repeat customers are the lifeblood of small businesses, but getting customers to come back is an age-old problem. After all, repeat customers spend 67% more, but up to 80% of satisfied customers never return. Join us for this free, 30-minute webinar, where we’ll show you how to stay top of mind with your customers after they’ve walked out the door, and encourage them to come back and spend with you soon.