In this 4-minute read:
- Why can’t you see your Yelp reviews?
- How to help reviews show as recommended
- Ways to remind customers that you appreciate their feedback
Yelp is an important resource in the world of online marketing. Around 85% of shoppers use Yelp to find local businesses, and that is largely due to the reviews on Yelp.
Customers trust Yelp reviews and use them to guide their purchasing decisions. One reason for this is that Yelp has strict review policies and makes it difficult for people to leave fake reviews. But, that can lead to a huge frustration that many business owners face with the review giant: customer reviews are being hidden.
With Womply Reputation Management, you can manage, read, and respond to all your online reviews in one place with one login, and build your business’s online presence. Learn more with our free demo or sign up for Womply Free!
Why can’t you see your reviews on Yelp?
Maybe a specific customer told you that they left you a reviewd. You trust them, and you go online to look at your review, but you can’t find it. Did your customer lie?
Yelp has a kind of “review filter” that they use to help decrease the amount of fake or solicited reviews that get posted. Unfortunately, this filter frequently hides legitimate reviews as well.
But, even with this filter, you can still view all of your reviews. You just need to know where to look.
Go to your Yelp profile and scroll to the bottom of your reviews. Underneath all of your reviews you should see some text that says “X other reviews that are not currently recommended” if Yelp has filtered any of your reviews.
This is a link that will take you to another page to view your filtered reviews. These are reviews that Yelp has deemed as fake or solicited, and so Yelp does not recommend them to its users.
What causes Yelp reviews to get filtered or hidden?
Yelp uses specific criteria to decide if a review should be “not recommended.” So if the review has one or more of the following characteristics, it may be flagged and “hidden”:
- The reviewer has only written one review
- The reviewer doesn’t have any friends on Yelp
- The reviewer isn’t using a profile picture
- The review is strongly slanted positive or negative
- The review doesn’t have very much detail or information
- The review’s location doesn’t match where your business is located
The problem with these criteria is that if a customer has specifically created a Yelp account just to leave your business a review, they are probably going to get filtered.
Don’t have a Yelp account yet? Check out our guide: How to claim your Yelp business listing
How can you help your customers post reviews that don’t get filtered?
Understanding the criteria that Yelp uses to filter out reviews allows you to find opportunities to help your customers’ reviews look more legit to Yelp. The more interactions and activity that a user has on Yelp, the more realistic their account will appear.
Try some of these tactics:
- Add your customer as a friend on Yelp
- Send a message to your customer thanking them for the review
- Check your profile for “not recommended” reviews often and respond to them
- Vote a review as “Useful,” “Funny,” or “Cool” from your personal account on Yelp
You may even ask your friends and family to take some of these actions, especially with customers that they know.
Have a fake review that did show up as recommended? Check out this guide: How to remove Yelp reviews
How to improve the chances of your customers leaving you Yelp reviews
At the end of the day, the best strategy is just to continue trying to earn more positive reviews. Beyond your excellent customer service, here are a few ways that you can make it more likely that your customers will leave a review for your business on Yelp:
- Place official Yelp signage throughout your shop, restaurant, or office. This will act as little reminders when someone has a great experience with your staff
- Add a link to your Yelp profile on your website and other marketing materials
- Ask your customers to share their experience on Yelp. Don’t specifically ask for positive reviews (and NEVER offer an incentive for reviews), but find happy customers that you can ask to leave a review
Need help getting more online reviews? Womply Reputation Management may be just the thing you are looking for.
This online review solution allows you to manage your online reviews across multiple platforms–Google, Yelp, Facebook, etc.–all in one place. You can read and respond to your reviews and even set up customized automatic review responses if you choose.