Which businesses make the most on Father’s Day?
June 06, 2019
In this post:
- Which businesses make the most money on Father’s Day
- Where do Americans celebrate Father’s Day
- Which states’ retailers do the best on Father’s Day
It’s fun to speculate about where Americans spend the most on Father’s Day weekend. Restaurants? Movie theaters? Butcher shops? Womply analyzed data from the past 12 months from more than 150,000 businesses we serve across the U.S., and the answer to all of the above is, “Yes!” However, golf courses are by far the biggest winner when comparing revenue on Father’s day to the rest of the year. Let’s jump in!
Fun with Father: How much money do Golf courses, movie theaters, and theme parks make on Father’s Day?
Golf courses made a staggering 93% more revenue and process 80% more transactions on Father’s Day compared to an average day, making it their #1 day of the year.
Whether this gigantic boost was due to the typically nice weather, kids taking dad to hit the links, or dads feeling free to take the day to do what they really want, we can’t say, but it’s undeniable that golf is one of dads’ preferred ways to spend this holiday.
The Saturday before Father’s Day was the #2 day of the year for golf courses also, with 85% more revenue and 75% more transactions than a typical day. So if you want to play a couple rounds of golf with dad on Father’s Day weekend, be sure to schedule a tee time well in advance.
Movie theaters also typically do really well on Father’s Day weekend, with Sunday (#9 biggest day of the year) producing 154% more revenue and 131% more transactions than an average day. Saturday was even bigger, coming in at the #2 day of the entire year, with respective increases of 188% and 170% in revenue and transactions.
In fact, the entire weekend performed extremely well for movie theaters, with the Friday before Father’s day coming in as the #3 Friday of the year and the 11th biggest day overall. Don’t forget the popcorn!
Theme parks may not be something you typically associate with Father’s day, but there’s no denying they experience a huge boost on Father’s Day weekend. Saturday showed an 89% boost in revenue, with a 106% increase in transactions. Sunday was the #2 Sunday of the year overall, with gains of 62% in revenue and 46% in transactions.
Dining with Dad: how much do supermarkets, butcher shops, and restaurants make on Father’s Day?
Supermarkets and grocery stores: It’s understandable that families gathering for Father’s Day dinners or BBQs spend more that weekend. Womply’s numbers show the Saturday before Father’s Day was huge for these stores, coming in at the #3 day of the year, with 33% more revenue and 19% more transactions. Ticket size was also significantly higher than normal at +12%, so people spend more per transaction, possibly for higher-line items like steak or craft beer or Glenlivet.
Father’s Day itself was the #1 Sunday of the year for grocers and supermarkets, with 18% more revenue and 12% more transactions.
Meat shops and butchers usually see a nice bump for Father’s Day weekend, and Womply’s data confirms Saturday as the #5 day all year at +79% revenue and 77% more transaction volume. Sunday was the #2 Sunday for the year, with a 63% jump in revenue and 85% more transactions.
Restaurants experienced a significant increase in business on the Saturday before Father’s Day, due to a 19% greater ticket size, 14% more transactions, and 36% more revenue, adding up to the #7 day of the year. Sunday was no slouch, either, as the #2 Sunday all year, with 45% more revenue, 10% greater transactions, and an enormous 31% jump in ticket size (yes, I will have the tomahawk ribeye, thank you).
Careful readers will cock their eyebrows at those numbers, and here’s the secret to interpreting them: Only 82% of restaurants were transacting on Father’s Day compared to 96% on the Saturday before, which is why Saturday performed as a bigger day overall, but Father’s Day was more profitable for open restaurants—that and the huge increase in average ticket size.
Retail: Perhaps somewhat surprisingly, Father’s day weekend isn’t huge for retail generally. Friday came in as the #16 day overall and the 9th biggest Friday; Saturday was the #55 day of the year and the 15th biggest Saturday. However, some categories did really well. Office supply stores had their #2 day of the year on the Friday before Father’s Day, and bike shops got their #3 day of the year on Saturday.
Sporting goods stores saw a nice lift on Saturday (#5 for the year), and tobacco and smoke shops hit their 7th biggest day of the year on Friday.
In which states is Father’s Day the biggest?
For restaurants, Maryland (their #2 day of the year for restaurants), Hawaii (#2), California (#3), and Oregon (#10) performed best on Sunday.
Saturday revenue was hottest in Oregon (their #2 day of the year for restaurants), New Jersey (#3), Maryland (#4), California (#4), Nebraska (#4), South Dakota (#5), Washington (#7), North Dakota (#8), Utah (#9), and Wyoming (#10).
For meat shops and butchers, Maryland (+185% revenue), Alabama (+146%), Mississippi (+ 134%), Maine (+129%), and North Carolina (+126% revenue) were the top-performing states.
Interestingly, butchers and meat shops in all 50 states experienced above average revenue except South Dakota, which saw a -6% drop in revenue.
Supermarkets in Idaho (+86% increase in revenue), Michigan (+77%), Missouri (+67%), Mississippi (+59%), and West Virginia (+50%) performed the best on the Saturday before Father’s day.
As noted above, golf courses make major bank on Father’s Day weekend, with 22 states experiencing a mindblowing increase in average revenue of 90% or better.
For Saturday, Tennessee and Virginia golf courses tied for the largest increase in revenue at 198%, but Georgia (+177%), Oklahoma (+173%), New Jersey (+159%), and Mississippi (+154%) also saw gigantic gains.
The largest increase in golf courses’ average revenue, however, happened on Father’s Day itself, with New Jersey taking the prize with a whopping 259% increase. Nebraska (+238%), Virginia (+195%), Massachusetts (+171%), and Ohio (+149%) round out the top 5 states for that Sunday.
20 states saw a 90%+ increase in average revenue on Sunday. The only states’ golf courses that saw decreases were Arizona (-12%), Arkansas (-18%), and Louisiana (-32%).
How to get the most out of Father’s Day as a small business
Do you own a restaurant, golf course, movie theater, grocery store, or other small business? If so, do you see similar gains on Father’s Day to those described above?
It’s clear that Father’s Day drives more customers to supermarkets, grocers, butchers, movie theaters, and golf courses. But there’s a good chance that all of these types of businesses across the country aren’t taking full advantage of the extra business Father’s Day can drive through their doors.
Restaurants and other food stores might consider adding special items to the menu for Father’s Day or run sales specials. Other types of retailers that typically don’t see huge boosts for Father’s day might run special “bring dad in” sales specials also to spread the word and drum up excitement.
Check out our small business marketing success guide and our post detailing the 4 crucial steps to building an effective small business marketing plan for even more ideas and suggestions.
Finally, if you truly want to get the biggest benefit out of these holidays that drive extra customers to your door, you need to make sure you have a way to easily collect customer information to bring those people back over and over again.
Learn out how Womply’s email marketing software can help you build customer loyalty without lifting a finger. Sign up for a free demo below to see how Womply helps local businesses like yours earn 20% more revenue and 22% more repeat customers, while saving 10 hours of work per week.
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