Top 5 ecommerce marketing tools for small business

In this 5-minute read:

  • Email marketing
  • Social media management
  • Referral programs
  • Online advertising assistance
  • User interaction and analytics

Selling online isn’t “the new thing” anymore. It’s what customers expect. If you have product offerings that you sell in a physical store, a large portion of your customers may hope or expect to be able to purchase those products online. 

You might like: How to set up an eCommerce store for your small business  

But when you set up your ecommerce store, that’s only where it begins. From there, you need to get the word out about your online store and continue to market to your customers, new and old. How do they know when a new product is launched or when their favorite item is back in stock?

These ecommerce marketing tools will help. 

With Womply Reputation Management, you can manage, read, and respond to all your online reviews in one place with one login, and build your business’s online presence. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

5 ecommerce marketing tools that your small business needs

Take a look at some of these ecommerce marketing tools to get the word about your new products out there. 

Email marketing software

If you sell products online, you should absolutely be using some kind of email marketing software. Sending out regular emails that are creatively tailored to your target audience can help you build relationships with your customers that will last a lifetime. 

Let them know every time a new product is launched. Send a coupon or freebie to customers on their birthdays. Remind them that they still have items in their cart on your website. 

There are tons of ways that email marketing can help your ecommerce business, and there are tons of solutions to help you get started. 

Check out these email marketing resources:

Womply also has an automated email marketing engine that helps small businesses create these customer relationships. Learn more here

Social media management

Social media is a great way to interact with your audience, build brand awareness, and get news of new products out there. But it can take a lot of work. One way to save some time with social media is finding a software that can help you automate posting to various platforms. 

There are several solutions out there, but Hootsuite is a good place to start if you need something low cost (or free). It will allow you to schedule out 30 posts at a time across three different platforms. And you can create social contests to help generate leads. 

If you need something a little more advanced, you can check out our guide: Small business: 10 tools for sharing content on social media  

Referral marketing

A great way to get your business out there is to have your loyal customers help you out. Referral marketing is just that; it allows you to provide easy ways for your customers to send referrals to their friends. 

There’s a wide range of referral programs out there, from simply collecting reviews to affiliate marketing. Find a solution that works best with your business model. 

A common model among referral programs is to provide referral codes to customers that they can send out to their friends. This can easily be integrated with your email marketing campaigns too. 

Some good tools to start with are Friendbuy and Wishpond. 

Online advertising software

Managing any online marketing campaign is a lot of work, and throwing paid advertising into the mix only makes it more complex. It can take a lot of time to learn how to set up a Google Ads campaign or Facebook Ads campaign correctly and effectively. But there are tools that you can find to help automate the process a little bit and still bring in leads. 

Companies like Kliken (which also integrates with several ecommerce solutions) will set up online ad campaigns for your business so you don’t have to worry about whether you did it correctly. You can use their dashboard to keep track of your campaign, including your spend, number of sales, ROI, most popular products, and so much more. 

User interaction & analytics software

While tools that track and record analytics on your website don’t directly market to your target customer, they do help you gain valuable insights into how you can market to your customers better. 

You can see how people are interacting with your website and your online store. This can be extremely helpful in learning which products are the most popular, where people might be dropping off in the purchasing process, and why you have so many abandoned carts. 

You can get a basic look with tools like Google Analytics to see which pages are popular and where users drop off the website. But there are some more advanced tools that allow you to see live video recordings of how users interact with your website. 

Hotjar and User Testing are two great options to start with. 

Womply can help with your ecommerce marketing

Womply offers solutions that can help with your ecommerce marketing too. We’ve mentioned our automated email marketing engine, which allows you to craft campaigns specific to your audience and build customer relationships. 

Another solution that can help drive conversions is Reputation Management. Getting online reviews is an important factor in gaining new customers online, and this solution allows you to manage all your reviews from all the popular platforms in one place, and you can easily reply to reviews right from your dashboard. 

Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

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