Tools of the trade for SMBs: Tyler Kaune

Every small business owner or operator has a tool belt. For some in the skilled trades, like plumbing or electrical work, it’s a literal tool belt. For others, it’s symbolic.

Increasingly, local businesses in all industries are using technology as part of their digital tool belt. As we’ve written before, small businesses are adopting software-as-a-service (SaaS) in droves, with 94% planning to use it by the end of 2017. In short, small business software is going mainstream. So, let’s find out which software systems are proving useful!

Tyler Kaune of LM Restaurants in North Carolina is something of an expert on small business technology. We asked him which technology tools he loves the most. Here’s what he said:

Freshdesk

Freshdesk is a customer support platform. Founded in 2010, Freshdesk is a San Francisco software company that serves the customer support needs of 100,000 customers, including SMBs. It’s in the Gartner Magic Quadrant for customer relationship management (CRM), which means software analysts think it’s pretty decent.

HootSuite

No business can ignore social media anymore. HootSuite helps SMBs and large companies alike get visibility into everything that’s being said about them on social media from a single place. It also has analytics and reporting so you can keep track of how your brand is trending online. It’s not cheap — $499 per month, billed annually. It’s a better fit for medium-sized businesses than very small ones.

Excel

For crunching numbers, there’s still no more ubiquitous tool than Microsoft Excel. This popular spreadsheet tool can be used to track inventories, calculate monthly profit and loss (P&L) statements, or even do all your accounting if you’re a smaller shop. It’s simple, but it has its limitations. If your payment process requires invoicing, for example, you might be better off using an invoicing solution like QuickBooks.

WorkBoard

Companies large and small are starting to see the value in setting organizational goals to ensure alignment and focus. One way to do that is to define your company’s “objectives and key results” (OKRs). Google has a famous explanation of OKRs in its free management toolkit called re:Work.

WorkBoard allows your company to set measurable goals, assign owners to those goals, and track performance over time. A basic plan is $9 per user per month billed annually, with the first 10 users free. Also, we’ve used BetterWorks for OKRs at Womply, and we’ve had good success.

Womply

We promise, we didn’t pay Tyler to say this! 🙂

Womply uses data you can’t get anywhere else to take work off your plate so you can focus on the things only a human can do. For Tyler, that means empowering him to read and respond to every online review posted about LM Restaurants’ dozens of properties from a single place. Womply saves Tyler hours each day, and his efforts have helped the company improve online ratings and increase revenue.

What are your favorite technology tools? Drop us a line at info@womply.comand let us know. Maybe we’ll highlight your favorites (and your company) on our blog!

Blog

SBA: Non-citizen owners with ITIN can get PPP loans (important rules updates!)

In this 2-minute read: Biden administration has announced major PPP changes Non-citizen owners/principals who pay taxes using ITINs CAN apply […]

Read More

Beauticians apply now! (URGENT PPP loan rules and updates)

In this 4-minute read: Can beauticians apply for the PPP loan? Additional PPP loan eligibility requirements for beauticians Important updates […]

Read More

SBA releases new PPP application form and rules for Schedule C applicants

In this 2-minute read: Urgent new PPP rules update and new application for contractors, sole proprietors, and self-employed individuals who […]

Read More

Can freelance content creators get PPP loans? (IMPORTANT PPP update)

In this 4-minute read: Can freelance content creators, streamers, influencers, etc. apply for PPP loans? Other PPP loan eligibility requirements […]

Read More

Uber, Lyft, Doordash, Postmates drivers: URGENT PPP RULE CHANGES

In this 4-minute read: Can app-based drivers (Uber, Lyft, Doordash, etc.) get PPP loans? Are there any other eligibility requirements […]

Read More

PPP deadline looms: Womply joins 500+ orgs urging Congress for an extension

In a letter to Congress dated March 1, 2021, Womply has joined more than 500 national trade organizations, small business […]

Read More

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses.

Please start typing, and then choose your business from the dropdown.

By submitting this form you agree to Womply’s Terms of Service and Privacy Policy.