St. Patrick’s Day vs. St. Valentine’s Day: Restaurants edition

St. Patrick’s Day is upon us, and as you know, we like to see how various industries perform on holidays throughout the year. Let’s take a look at restaurant sales to see who’s feeling the luck of the Irish on St. Patrick’s Day.

 

St. Patrick’s Day vs. St. Valentine’s Day

When it comes to revenue at local, independent restaurants, St. Patrick’s Day ranks well above Valentine’s Day. St. Patrick’s Day is the 48th-best day for restaurants nation-wide, making it the 3rd-best holiday. Valentine’s Day is the 107th-best day for restaurant sales and only the 6th-best holiday.

In other words, St. Patrick’s Day has a bigger impact on restaurant sales than Valentine’s Day. Surprised? So were we.

As for increasing daily sales revenue, St. Patrick’s day wins again. Restaurants see a 37% increase to in total daily sales revenue on St. Patrick’s Day compared to the average day nationally. Valentine’s Day only boosts restaurants sales 18%.

Valentine’s Day wins when we look at the increase in the average ticket size, but not by much. On St. Patrick’s Day, the average ticket is perfectly average. Valentine’s Day sees a 14% bump, or $5 increase per ticket. And the overall number of transactions increase 38% more on St. Patrick’s Day, compared to Valentine’s Day’s slight 4% increase.

In short, St. Patrick’s Day is much better for bars and restaurants than most prominent holidays, and that includes Valentine’s Day. People may not be placing large orders, but with way more people enjoying a night out at their favorite local eatery, patrons make it one of the best days for bars and restaurants in the United States.

 

States that feel the luck of the Irish

#1 LOUISIANA
Surprisingly, Louisiana is the luckiest state on St. Patrick’s day. It’s the #3 best day of the year for restaurants.Louisiana eateries see a 60% increase in daily sales revenue compared to their average day. Transactions also jump 59%.

By contrast, Mardi Gras is the only #194 day of the year for Louisiana. Daily revenue takes a hit and drops 10% below average on the day of the big shindig. Restaurants do see a 14% increase in the number of transactions during Mardi Gras, but the average ticket size drops 25%.

 

#2 ARKANSAS
St. Patrick’s Day is the 5th-best sales day of the entire year for restaurants in Arkansas. Daily revenue jumps 54%, transactions leap 49%, and the average ticket size goes up by 5%.

 

#3 DISTRICT OF COLUMBIA
For restaurants in Washington, D.C., St. Patrick’s day is also the 5th-best revenue day of the year. Eateries in the nation’s capitol see a 65% increase in daily revenue, a 44% increase in the number of transactions, and a 15% bump up in the average ticket size.

 

#4 MISSISSIPPI
Mississippi restaurants see a 58% increase in their daily revenue, a 48% increase in the number of transactions, and a 7% increase in the average ticket size on St. Patrick’s Day.

 

#5 NEVADA
St. Patrick’s Day is the 8th-best day for restaurants in Nevada. They see a 48% increase in revenue, a 44% increase in the number of transactions, and a 4% increase in the average ticket price.

#25 MASSACHUSETTS
While Massachusetts isn’t in the top 5, 10, or even 20 states for St. Patrick’s Day restaurant revenue, it is the home to Boston, which is the Irish  holiday’s American epicenter. So, how does the state fare? Results are mixed.

St. Patrick’s Day may only be the 61st-best day in Massachusetts, but local restaurants still benefit. Restaurants in Massachusetts see a 42% increase in daily revenue, a 38% increase in the number of transactions, and a 3% increase in their average ticket size.

 

Blog

The PPP is out of money (again): what can I do? 2021

In this 2-minute read: The SBA announced that the Paycheck Protection Program ran out of money for most borrowers on […]

Read More

9 ways to maximize PPP loan forgiveness (important 2021 tips)

In this 7-minute read: Ways to maximize and help you get your PPP loan forgiveness Over 10 million businesses, independent […]

Read More

Do PPP loans affect business taxes and deductions?

In this 6-minute read: Is the PPP loan taxable? What are the tax implications of a forgiven PPP loan? Will […]

Read More

Restaurant Revitalization Fund (RRF) basics, and can PPP borrowers apply?

In this 10-minute read: Restaurant Revitalization Fund (RRF) introduction Who is eligible for RRF grants? How and when to apply […]

Read More

PPP tips for auto services businesses, dealers, detailers (2021 rules)

In this 7-minute read: Can service providers in the auto-related industries get the PPP loan? 2021 PPP updates that increase […]

Read More

PPP lender document checklist: Everything you need to get approved (Updates for 2021)

Once you apply for a PPP loan, you need to collect some documents. Here’s exactly what your lender will need to get you approved ASAP.

Read More

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses.

Please start typing, and then choose your business from the dropdown.

By submitting this form you agree to Womply’s Terms of Service and Privacy Policy.