Resources and tips to help salons and barbershops respond to coronavirus (COVID-19)

Important PPP update for 2021

On December 22, 2020, Congress passed a bill renewing funding under the CARES Act, including an additional $284 billion earmarked for America’s struggling small businesses. The rules and application process for PPP loans and forgiveness have been modified, with more businesses eligible for PPP loans, more expenses forgivable, and a simplified application process.

Please note: though the PPP application deadline is being extended, you only have until May 31, 2021 to get your application submitted to the SBA. After that, the SBA will only process existing applications that have already been submitted, until the PPP deadline of June 30, 2021. Start your PPP loan application now!

 

In this 5-minute read:

  • SBA guidelines
  • Emergency financial assistance for local shops
  • How to help your employees financially and emotionally
  • Emphasize sanitization policies
  • Great time to set up online scheduling
  • Modifying your business model
  • Plan for the future

Being a business owner right now is getting a little scary. We don’t know exactly how this coronavirus pandemic is going to impact the economy, but there are ways that you can mitigate the impact on your business and prepare for the future. 

Get your PPP loan or second draw PPP loan through Womply! Womply has helped over 200,000 businesses get their PPP funding. It’s free to apply for a PPP loan, and Womply can help connect you with an SBA lender that’s right for you! Start your PPP application.

Throughout this article, we’ll offer guidance, including counsel from the CDC and SBA, for your salon or barbershop to get through this difficult time. 

Guide for business owners from the SBA

The U.S. Small Business Administration has created guide for businesses and employers to help them navigate through the chaos of current events. Have a look and read up.

Economic Injury Disaster Loan program

The SBA is also offering disaster assistance to businesses that are heavily impacted by COVID-19. If your business is located in an eligible community that is affected by the disease, you can apply for the Economic Injury Disaster Loan program. 

Go deeper: SBA Economic Injury Disaster Loans: how to apply if you’re impacted by COVID-19

Tips for managing your salon or barbershop staff

Keep your employees in the know of what is going on with your business. Help them to understand how they may be impacted and advise them on best practices for maintaining a safe and healthy environment in your barbershop or salon.  

beautiful latina hair stylist for covid-19 small business

CDC’s guidance for business owners

The CDC has put out a guide for businesses and employers that provides some great recommendations for managing your staff. Click to read their full counsel. The key is be patient with employees as they deal with family needs and other local directives for safety.

Get ready for absences

COVID-19 has spread globally and will likely impact your community. Be prepared for employees that need to stay home to take care of themselves or loved ones during this time. Maintain flexibility with their schedules and be understanding of their situation. 

This may put a strain on your healthy employees or on you as you work to cover shifts.

Prioritize the cleanliness of your salon or barbershop

If you are keeping your salon open during this time, take extra measure to prioritize its cleanliness and maintain a safe environment for your employees and customers. 

Some things you can do to help:

  • Advise people to wash their hands for at least 20 seconds before and after breaks, after doing someone’s hair or nails, after touching the register, and before and after eating
  • Clean the surfaces that come into frequent contact with people: pens, counters, chairs, door handles, hair accessories, and tools
  • Make sure you have hand sanitizer and other cleaning supplies on hand for when someone needs them
  • You might also consider wearing protective facemasks to put customers more at ease (though this might warn other customers off). Maybe you could ask each client “would you feel more comfortable if I wore a facemask?”

Prepare your salon for the future and any uncertainty related to COVID-19

No one knows exactly what the future holds, but that’s okay. You can still prepare now for the future of your business, no matter what may happen. 

Is your business expected to drop?

Since salons and barbershops are not often considered “essential” businesses (for most people), it’s likely a service that will see a drop in customers over the next little while as people are encouraged to make social distancing a priority. 

If your shop is seeing a significant loss in revenue due to this decrease in business, there are emergency funding options that you can use for support:

Read more: Emergency funding options for small businesses

Keep transparent communication with customers

We cannot stress the importance of communication enough right now. Keep your customers updated on what is going on with your salon. 

Are you temporarily closing? Are you accepting new clients? Are you reducing your hours? Any changes that you make should be clearly elaborated by updating your Google My Business listing and other online profiles, adding announcements to your website, and sharing new information on your social media profiles

Share positive messages and show your customers that you are doing everything you can to maintain a safe and healthy environment. 

Set up online scheduling if you haven’t already

If you aren’t already on the online scheduling bandwagon, this slower time may be ideal for you to implement any changes necessary to allow this useful offering for your customers.

Go deeper: 8 reasons your hair or nail salon needs online scheduling

Think outside the box

If business is dropping right now, think about how busy you are going to be when all of this blows over and things start getting back to normal. Your clients are going to be fighting for your open slots to get their haircuts after this social distancing period is up. 

Keep the cash flow going now by encouraging your clientele to purchase gift certificates online or over the phone. Book appointments out in advance and require a deposit or cancelation fee. Offer fun discounts or coupons for the future for those who do come in during this time.  

If your area is not currently impacted by “shelter in place” directives and your business is fully open or open on a limited basis, consider easing people’s minds by closing your waiting room or lobby to walk-in business, and requiring appointments and online check in. Customers who feel nervous about being around larger groups of people will appreciate being able to wait in their cars until their appointment.

Let Womply help you apply for your PPP loans!

As you know, it’s free to apply for a PPP loan, and we know you have lots of choices. So why should you let Womply connect you with an approved SBA lender? Because we know what we’re doing and people love the help we provide. We’ve helped over 200,000 businesses, contractors, sole proprietors, and self-employed individuals get approved. Don’t wait! The application deadline is May 31, 2021.

Start your PPP application now!

Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

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Must use the same email address for each PPP loan!

By clicking “Start application”, I understand and agree that this program is subject to the PPP Loan Assistance Terms and the Terms of Service.

By providing your mobile phone number, you consent to receive text messages sent by an automatic telephone dialing system about Womply products or services from or on behalf of Womply. You understand that consent to these terms is not a condition of PPP application approval or the purchase of any Womply products or services. Message and data rates may apply. Text STOP to cancel.